About the Report
Organization
This Report covers Kweichow Moutai Co. Ltd. and its affiliated organizations. To facilitate presentation "Kweichow Moutai Co. Ltd." is
referred to as "Kweichow Moutai" the "Company" "we" and "us" and our controlling shareholder China Kweichow Moutai (Group) Co.Ltd. is referred to as "Moutai Group" in this Report.Reporting Period
This Report covers the period from January 1 to December 31 2023 with part of the content tracing back to previous years as
necessary.Publication Interval
This Report is an annual report. Kweichow Moutai has issued Corporate Social Responsibility Reports for 12 consecutive years since
2009 and issued Environmental Social and Governance (ESG) Reports since 2021. This Report is the third ESG Report.
Statement
All financial data herein are derived from the Annual Report 2023 of Kweichow Moutai Co. Ltd. and all other information and data are
derived from our relevant statistics. The bookkeeping base currency of all monetary amounts involved is RMB. Certain amounts and
percentage figures herein have been rounded and therefore the totals shown in certain tables may not be the sum of the foregoing
figures.Language
This Report is available in both simplified Chinese and English. In case of any discrepancy in understanding the content the simplified
Chinese version shall prevail.Compilatory Basis
This Report is prepared in accordance with the Guidelines of the Shanghai Stock Exchange for the Environmental Information Disclosure
of Listed Companies with reference to the GRI Sustainability Reporting Standards (GRI Standards) by the Global Sustainability
Standards Board (GSSB).How to Obtain
This Report is published in both print and electronic formats. For more information on Kweichow Moutai's ESG performance or to
download the electronic version of this Report please visit the following websites.Official website of Kweichow Moutai: https://www.moutai.com.cn/
Official website of Shanghai Stock Exchange: http://www.sse.com.cn/04 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 05
Message from the Chairman
The year 2023 has witnessed a magnificent chapter of resource efficiency and worked together to build a resource- we have built a coherent community with stakeholders contributing
Kweichow Moutai. It is a year for all of us at Kweichow efficient benchmark enterprise. We have actively integrated to social development well-being and prosperity. Adhering to
Moutai to work together and forge ahead with enterprise into the National Ecological Civilization Pilot Zone of Guizhou a people-oriented approach we have worked together with our
and fortitude. Challenged by the intertwining of the and continuously expanded the "green immovable property" employees to create a happy Moutai that features harmonious
macroeconomic recovery period and the Chinese Baijiu in the Chishui River Basin. Focusing on six fronts including development internal excellence and external aesthetics with a
industry adjustment period weak consumption recovery and "green culture" "green brewing" "green standards" and "green focus on employees' development occupational health rights and
intensified market competition we have upheld Xi Jinping production areas" we have promoted ecology as a priority interests. We have also worked together with our partners to foster
Thought on Socialism with Chinese Characteristics for a conservation intensification and low-carbon development to industrial "Mei" with enterprise empower each other for common
New Era and thoroughly implemented the guiding principles create a beautiful Moutai for the harmonious coexistence between progress and create a sustainable industrial chain ecosystem.from the 20th National Congress of the Communist Party of humanity and nature. We have worked tirelessly to establish the Moutai Public Welfare
China (CPC or the "Party"). We have upgraded the "Five- Foundation focusing on the five major areas (education ecology
Line" development strategy and practiced ESG concepts in Built on high standards we have been striving to create a culture science and technology and health) coordinating more
a comprehensive and holistic manner. Moreover we have new sample of ESG practice. We have launched an intensive resources to the public welfare cause so that the power of
explored new pathways and samples of ESG development management improvement action benchmarked against the world's goodness benefits a wider range of areas and people and the
to promote our sustainable development. best introduced the Performance Excellence Model and the world becomes a better place.EFQM model and improved our modernized management with a
Oriented by high quality we have actively explored focus on the management system management mechanism and The year 2024 is the 75th anniversary of the founding of the
new paths to green development. We have thoroughly supervision mechanism. We have pushed forward the progress People's Republic of China and also a critical year for the targets
implemented Xi Jinping Thought on Ecological Civilization and standardized operation of the Board of Directors optimized and tasks of the 14th Five-Year Plan. We will adhere to high-
firmly adhered to the "Green Line" development strategy our corporate governance structure and fully implemented the quality development in our overall coordination and focus on the
and constructed a green development system for the powers and functions of the Board of Directors. We have promoted strategic goals of "double world-leading three breakthroughs and
harmonious coexistence between humanity and nature. We the construction of Smart Moutai 2.0 and continuously improved five leaps." We will firmly uphold the strategy of Mei and gather
have implemented the "carbon peak and carbon neutrality" our network security system to ensure data and privacy security the power of Mei. In the value pursuit of "endless Mei endless
action and formulated a "carbon peak and carbon neutrality" and enhance risk control capabilities. We have abode by business me" we will work with stakeholders to intensify our ESG practices
work program. We have intensified our efforts in the Base ethics improved the Five-Sphere Integrated supervision system forge ahead for a world-leading position and Mei and create
for Practicing the Concept That Clear Waters and Green strengthened our integrity culture and consolidated the foundation prosperity and a better future.Mountains Are Invaluable Assets continued to implement of integrity and compliance. At the same time we have integrated
the "Five Projects" and "Five Actions" and gone all out to ESG as an important value concept into our corporate strategy
promote energy conservation and carbon reduction. With established an ESG management organizational structure fully Chairman of Kweichow Moutai Co. Ltd.an eye on water management we have launched water- progressed the ESG management system and continued to
saving process retrofitting and innovation and enhanced improve governance effectiveness.water conservation drainage water treatment and water
reuse to increase water-saving benefits and water efficiency. Centered on high quality we have joined forces to create a
We have advocated the circular economy improved happier and better life. Committed to creating sustainable value06 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 07
About Kweichow Moutai Corporate Culture
Company Profile Mission Brewing a high-quality life
Vision Fostering a world-class enterprise Building a world-leading
Kweichow Moutai Co. Ltd. (stock code: 600519) was incorporated on November 1999 and was listed on the Shanghai Stock Exchange brand
in 2001. Headquartered in Moutai Town along the stunning banks of the Chishui River in northern Guizhou Province Moutai is mainly
engaged in the production and sales of Moutai Baijiu and Moutai series baijiu. The leading product Kweichow Moutai Baijiu is the
Aromatic Product Persistent Integrity and Harmonious
originator and indisputable representative of Daqu jiangxiangxing baijiu in China. The product is a National Geographical Indication Core values Community
Products product with EU-China Landmark Geographical Indication organic food and national intangible cultural heritage. Boasting
lingering fragrance and a marketing network extending across China and to 64 countries and regions on five continents it is a Chinese
business card that brings the fragrance of baijiu to the world. Corporate spirit Devoting to Moutai and winning glory for the motherland
In Kweichow Moutai we pursue excellent quality at all times. We uphold the principle that quality is the soul of life adhere to the Five
Craftsmanship quality concept and inherit the scientific Gongfa of selected materials excellent processes and exquisite utensils in an Quality philosophies Honor the principles abide by the rulesstick to the
innovative manner. The essence of five years' efforts creates excellent quality integrating senses perception feelings and inspirations craftsmanshipstore enough aged baijiuand never sell
of Mei. We strive to build a first-class brand. We are constantly making the brand with products with aesthetic feeling optimized freshly brewed baijiu
services real public welfare refined activity and outstanding craftsmanship continuously boosting the kinetic energy of the brand
highlighting the brand tension of China Moutai. We deeply explore the cultural connotation. We have perfected and formed a "nine
series" culture system carried out a series of activities of 24 solar terms and built a communication matrix of "mass response online
and offline." We uphold fundamental principles and break new ground in telling stories of Chinese Baijiu culture making the unique
Moutai culture sparkling. We innovate and inherit traditional Gongfa. We insist on the brewing of Moutai that keeps in tune with the "Five-Line" High Quality Development Strategy
times and follow the traditional Gongfa of taking a year as one production cycle making Daqu (saccharification starter for crude baijiu-
making) during the Dragon Boat Festival and proceeding sorghum first added in jiang-flavour baijiu production on the Double Ninth
Festival. We continue to enhance the original innovation ability and deeply analyze the scientific connotation of traditional techniques.We have concluded four Gongfa systems and established five core technical systems to keep the vitality of traditional Gongfa forever. At Kweichow Moutai our strategy is based on and aimed at continuously satisfying people's aspirations and pursuit of a better life.We continue to construct a beautiful ecology. We have thoroughly implemented the "five special projects" built a life community of Taking Mei as the philosophy of corporate development and the guiding principle of strategy we have formed a "Five-Line" high-quality
"mountains water forests land the river and microorganisms" and launched the One Base and One Benchmark initiative. Through development strategy with Moutai Mei as the value connotation.these efforts we fully maintain the ecosystem balance on which Moutai depends. We have even extended the maintenance of natural
ecology to commercial ecology guiding stakeholders to join hands to build a beautiful ecology enabled by the "three communities."
We continue to take the "Five-Line" high-quality development path with Moutai Mei as its value connotation living up to our commitment Modern industrial system of coordinated development Blue
to empowering a life of Mei with high-quality products and services. In 2023 Kweichow Moutai reported a total revenue of RMB 150.56 Focusing on growth centering on the main business of Chinese Baijiu and driving the Line
billion with a net profit attributable to the parent company of RMB 74.734 billion. The Company ranked first in the "Top 50 Global Most synergistic development of the industrial chain to ensure stable development.Valuable Spirits Brands of Brand Finance" for eight consecutive years and ranked 3rd in the "Top 100 Most Valuable Chinese Brands"
with a brand value of US$88.427 billion making it the most valuable alcoholic beverage brand in China. Green development system of harmonious coexistence Green
Focusing on green perfecting the quality system and building a green ecology and Line
circular economy system.Reform and innovation system of thriving vitality
White
Focusing on momentum continuously promote sci-tech innovation digital Line
transition changes and opening-up.Brand culture system of "unique but united"
Purple
Focusing on culture promoting the creative transformation of Moutai culture to build Line
the "three communities" with stakeholders.Risk prevention system of safety and controllability
Red
Focusing on safety constructing a science-based and ordered system for work safety Line
environmental management and risk prevention and control.08 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 09
ESG Performance Highlights
Conduct of Mei: Cause of Mei: Ecology of Mei: Commitment of Mei:
Optimizing Governance by Assuring Quality through Inheritance Pursuing Green Development with Sharing a Better Future towards
Upholding Business Principles and Innovation Harmonious Coexistence Wonderful Lives
We set up an ESG Promotion Committee that is comprised of three We have innovatively summarized the "Time-Space-Gongfa" We establ ished commissions for green and low-carbon We established the Party Committee Talent Work Leading Group
sub-committees and working groups. craftsmanship quality management model comprehensively development and for water environment management to manage to coordinate talent development efforts.The Board of Directors' Risk Management Committee was renamed constructed and implemented the "365" quality management environmental protection. We established the Employee Health Management Leading
the Risk and Compliance Management Committee and risk system and built a matrix quality control mechanism with PDCA cycle as the core. We responded to the national strategy of carbon peak and carbon Group and developed the Occupational Health Management compliance was included into the Board of Directors' coordination neutrality by developing the Action Plan for Carbon Peak and System to coordinate health with safety strategies and performance
purview. We have perfected a food safety control system technologically Carbon Neutrality that sets energy-saving and carbon reduction management.We fully completed all tasks in the management improvement driven by four food safety platforms. targets. We implemented the "Happiness at Moutai" 2023 Plan for the
action benchmarked against the world's best and progressed the We promote the construction and operation of the five innovation We developed the Comprehensive Assessment Management Pilot Programme of Improving the Workforce's Life to deliver the
development of "One System and Six Mechanisms." platforms of "two laboratories two centers and one station". Measures specifying that environmental protection performance is "Happiness at Moutai" project.We incorporated ESG indicators such as safety environmental We established a customer service center revised the Management linked to the remuneration of senior executives and relevant staff. We developed the Supplier Management Measures Procurement
protection and corporate management into the management's Measures for Customer Consultation and Complaints and We revised the Regulations for New Product Development Management Measures and Supplier Relationship Management
remuneration assessment system. formulated the Kweichow Moutai Standard Service Language for Management Negative List of Packaging Materials for New Regulations etc. to improve sustainable access management
We enhanced information security and privacy protection by setting Exclusive Stores as well as the Kweichow Moutai Standardized Product Development and List of Restricted and Prohibited performance management and relationship management of suppliers.up a Leading Group on Network Security and IT headed by the Services Handbook. Packaging Materials specifying the priority of using recyclable We developed regulations such as the Prohibitive Rules on
Chairman and General Manager and established a closed-loop We signed the Consensus on International Cooperation in Global biodegradable and environmentally friendly materials for packaging. Integrity in Material Supply Operations and Prohibitive Rules on
mechanism for network security management. Spirits T3 Dialogue jointly with Diageo and Pernod Ricard regarding We had a deep identification of climate change risks and Integrity in Procurement Operations and incorporated integrity
We revised more than ten information security and privacy protection "advocating responsible drinking together" and some other issues. opportunities based on the Company's production and operations management-related content into supplier assessments.management systems including the Network and Information Security We have built a quality and food safety management platform under the ISSB framework. 1679 sessions on topics including hazardous operations risk
Management Measures. connecting all key business systems from the entry of raw materials to We identified seven main requirements for the environment identification and control safety rectification and construction and
We developed the Management Measures for Letters and Visits to products leaving the factory. The platform supports 799 physical and management process with the tool - Key Success Factors (KSF) emergency response as well as secondary and tertiary safety
effectively protect the legitimate rights and interests of whistleblowers. chemical inspection items and more than 260000 quality inspections. matrix. training were conducted with 45000 participants and a coverage It has 35.88 million entries of quality management data assets rate of 100% for safety education and training.We conducted a company-wide survey on material topics and forming 111 quality management data models. We lead the efforts to draft the Calculation Method and Reporting
constructed the materiality matrix. Standard for Greenhouse Gas Emissions of Baijiu Enterprises In 2023 we organized seven physical training sessions for channel We have independently built six national level innovation platforms and established carbon monitoring and evaluation standards to partners covering all channel partners. Also monthly online training
We won the China Quality Award and EGA (EFQM Global Awards) and nine provincial-level or above innovation platforms; we have conduct a full lifecycle carbon footprint assessment of Moutai sessions were conducted.and we introduced Performance Excellence Model and the EFQM nine strategic partners in scientific research 33 collaborative teams Baijiu.model. for scientific research and development and 42 provincial-level and We increased investment in organic certification for crops and
above collaborative innovation platforms. We implemented quota management for water consumption at continuously improved the standards of raw material cultivation. We hosted special training on compliance management and released various stages of our production and operations setting targets and In 2023 RMB 215 million was invested in supporting the supplier
the Compliance Management Measures. In 2023 the maturity of quality management was 906.2 points implementation paths for total subsequent water intake quota for bases and 420 square kilometers of sorghum were planted with a
We organized all employees to sign the Letter of Commitment to (excellent level); the product quality assurance index was 96.8 points production water and water consumption per unit product. storage of 141400 tons driving 120000 households of farmers to
Integrity. (excellent level). We were also shortlisted as the national quality benchmark in 2023. We conducted an assessment on the capacity of water ecology in
increase income and become prosperous.For the nine areas of significant integrity risk we performed a the Chishui River Basin and established a SWAT model for dynamic RMB 274 million was invested in charity in 2023.refined management model that featured "area-specific lists;" and we The batch inspection coverage rate of the outgoing products the pass analysis of water quality and microorganisms.identified 346 risk points and developed 639 targeted preventive rate of product supervision and spot checks and the pass rate of the
In 2023 the investment in rural revitalization totaled more than RMB
outgoing products were all 100%. We implemented the green transformation project for the design 51.7 million benefiting more than 50000 people.measures. of external packaging for products established a "blacklist"
We submitted 107 applications for intellectual property rights and for green packaging materials and supported suppliers in projects We have conducted the hope project for fulfilling dreams: "China We carried out the "One Warning per Month Education" campaign
for a total audience so far of nearly 300000 and 52 business ethics obtained 23 authorized invention patents; We published 25 papers such as cullet recycling and reprocessing and water-saving
Moutai – Backbone of the Nation" for 12 consecutive years with a
cumulative donation worth over RMB 1.2 billion.training sessions for 30000 participants; and we organized 2836 including the first journal paper with impact factor higher than 15 in renovations.employees in 70 groups to visit the Moutai Integrity Education Hall. the industry. We received the national honor - "Base for Practicing the Concept RMB 350 million was invested in safety production with zero major
We maintained zero major or above incidents of risk control major We have 10 proprietary technologies 44 leading technologies and That Clear Waters and Green Mountains Are Invaluable Assets."
safety incident 100% employee safety training and 100% timeliness
incidents of data leakage and major accidents of information security. over 8400 strains of microbial strain resources as well as over
rate of hazard rectification.
100 kinds of wheat and over 300 kinds of sorghum as germplasm Our carbon dioxide emissions intensity per unit of industrial output has decreased for two consecutive years. We had a 100% annual ratio for auditing our suppliers and a 100% resources of brewing raw materials. compliance of suppliers with the principle of clean procurement.
We have collected nearly 16.83 million pieces of brewing process We achieved an annual water saving of 399000 cubic meters and a water recycling rate of 87.07%. In 2023 we achieved a score of 87 in employee satisfaction and 91.8 data with 5G + Internet of Things + Machine Vision. in employee engagement.We participated the campaign advocating responsible drinking We purchased 91702000 kilowatt-hours of green electricity and attained the decarbonization goal of full coverage of green electricity We had a 97.6 score of supplier satisfaction in 2023 exceeding 95 covering 32 provinces municipalities and autonomous regions across for three consecutive years.China and 1487 sales stores. for both the core production area and Heyixing Branch in 2023.In 2023 the satisfaction rate of online customer service was 97.65%; We achieved 100% utilization of brewing by-products such as
the satisfaction rate of telephone customer service was 99.14%; and distillers' grains cellar mud and straws for daqu.the satisfaction rate of iMoutai was 99.36%.10 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 11
Some of Kweichow Moutai's Awards in 2023
First Prize in the Digital Scenario
Double-Hundred Enterprise Innovation Professional Competition First Prize in the CADA Science and Gold Award in the ICQCC International
for State-Owned Enterprises Technology Award (Project) QC Team Publication Competition
State-owned Assets Supervision and
International Convention on Quality Control
Administration Commission of the State SASAC China Alcoholic Drinks Association (CADA)
Circles (ICQCC)
Council (SASAC)
No. 1 in the Lists of Global Most
7th Batch of Bases for Practicing the Valuable Spirit Brands Global Most Valuable Chinese Baijiu Brands Global No. 18 among the BrandZ Most Valuable Green Manufacturing List 2023 Concept That Clear Waters and Green
Mountains Are Invaluable Assets Spirits Brand Strength Rating List and Global
Global Brands and No. 1 among the
Spirits Brand Sustainability Perceived Value Most Valuable Spirits Brands
List in the Brand Finance's Alcoholic Drinks
Ministry of Industry and Information
Ministry of Ecology and Environment of the 2023: The annual report on the most valuable
Technology of the People's Republic and strongest Alcoholic Drinks brands Kantar Group
People's Republic of China
of China Brand Finance
List of Demonstration Base for the
China Charity Award Productive Protection of State-level China's Most Admired Company 2023 China's Top 100 Listed Companies in
Intangible Cultural Heritage 2023-2025 ESG 2023
Ministry of Civil Affairs of the People's Ministry of Culture and Tourism of the Administrative Office of Alxa League and
Fortune (Chinese version)
Republic of China People's Republic of China Securities Times
"Application Practice of the
Craftsmanship Chain-Based Moutai A level in Information Disclosure by Top 100 List of the 1st China Reform List of Five-Star Gold Award for Social Circulation Traceability System "
selected as a Blockchain Innovation Listed Companies 2022-2023 Cup ESG Golden Bull Awards
Responsibility of China's Listed
Manufacturing Companies 2023
Application Case in 2023
Office of the Central Cyberspace Affairs China Securities Journal and the People's Shanghai Stock Exchange Time Responsibility 40 Forum Thinktank
Commission Government of Nantong Municipality
1st Guizhou Charity Award China Quality Award Philanthropy Company of the Year China's Listed Baijiu Companies ESG Star Ranking
Department of Civil Affairs and Department
of Human Resources and Social Security China Association for Quality China Philanthropy Times Sohu Finance
of Guizhou Province
Best Practice of Annual Report Results Best Practice Case of Corporate ESG Pioneers 100 among China's
Call by Listed Companies 2022 Governance Listed Companies ESG Excellence Top 20 List
Phoenix Television World Wide Fund (WWF)
China Association for Public Companies
CAPCO World Brand Lab for Nature (Switzerland) Beijing Office and
(CAPCO)
Rocky Mountain Institute (RMI)12 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 13
ESG Management System ESG Strategy and Planning
At Kweichow Moutai we have deeply integrated the concepts of ESG and sustainable development into our "Five-Line" development
strategy with the Moutai Mei as its value connotation. We build ourselves on the conduct of Mei aspire to the cause of Mei orient
At Kweichow Moutai we practice ESG concepts in a comprehensive and holistic manner deeply integrating them into all aspects of
ourselves to the ecology of Mei and fulfill to the commitment of Mei. In this way we continue to cater to people's desire for a better life
production operations reform and development. We have improved our ESG governance structure against international standards
and create sustainable value.national policies and advanced practices. We have also systematically sorted out core issues and key projects through the four steps of
issue identification overall planning integration and implementation and improvement and innovation. We are committed to optimizing
the Company's overall ESG management system giving full play to the management mechanism continuously empowering ESG to
Committed to fostering a "world-class enterprise" we are constantly improving corporate governance
achieve results and comprehensively enhancing our ESG value creation capability.Conduct under the framework of the "Three Meetings and One Committee." We abide by business ethics and
of Mei maintain sound risk management mechanisms to create an honest business environment and ensure
ESG Governance Structure the stability and prosperity of Moutai in the long term.At Kweichow Moutai we uphold the Board of Directors as the highest body responsible for ESG matters. We have set up an ESG
Promotion Committee chaired by the General Manager to coordinate ESG management. It is comprised of three sub-committees
namely Environment Society and Governance to oversee key issues in their respective fields. Each sub-committee has a committee We uphold the principle that quality is the soul of life and adhere to the Five Craftsmanship quality
office and special working groups to execute ESG matters. Together they constitute a three-level (decision-making management and Cause concept. Making the inheritance more traditional and the innovation more modern we are dedicated to
execution) ESG management structure. of Mei bringing high-quality products and services to consumers and leading the high-quality development of
the industry with "Moutai standards."
Board of Directors
Our commitment extends to building a life community of "mountains water forests land the river
Supervising and
Ecology and microorganisms." Focusing on the goals of carbon peak and carbon neutrality we put efforts directing of Mei into creating "production-living-ecological spaces" and attention to the "four streamlines" to set an
ecological development example that echoes "lucid waters and lush mountains are invaluable assets."
ESG Promotion
Committee
Bearing in mind the tenet of "Big Name Big Responsibility" we advocate creating value together and
Commitment
General Office of Mei developing a "beauty-creating ecosystem" of shared benefits sentiments and destiny. We join hands
with all stakeholders to embark on the path of sustainable development and create a better life.Environmental Social Governance
Sub-committee Sub-committee Sub-committee
Kweichow Moutai's ESG governance system and structure
Ecology and Environmental
Protection Working Group
Carbon Peak and Carbon
Neutrality Working Group
Occupational Health and
Safety Working Group
Community Pay-Back
Working Group
Overseas Responsibility
Performance Working
Group
Ecology Co-construction
Working Group
High-Quality Development
Working Group
Business Integrity Working
Group
Privacy and Data Security
Working Group14 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 15
Material Topics Identification
Topics of moderate importance Topics of high importance
At Kweichow Moutai we conduct company-wide identification and analysis of material topics at least once a year in light of global
sustainability trends as well as the characteristics of the industry in which we operate. Based on the identification and analysis results Product safety and quality
we draw an annual materiality matrix laying a solid foundation for subsequent targeted ESG management planning.Business ethics and anti-corruption
Customer service
With reference to international reporting standards major ESG ratings and Employee rights interests and benefits
Identifying sustainability trends in the industry we sorted out summarized and updated ESG Ecological
material topics topics by benchmarking with peers and media monitoring and collated and identified conservation
a total of 17 topics of materiality. Occupational health Risk management
and safety Corporate governance
Responsible marketing
Supply chain management
Operational compliance and Water management
Questionnaire Survey: We distributed questionnaires to various internal and external privacy and data security
stakeholders by mail email and other means to inquire about their suggestions and
Engaging Responsible drinkingopinions on the Company's ESG management and we collected 13419 valid replies.stakeholders
ESG Meetings: For special stakeholder groups we convened ESG meetings for
specialized communications on ESG topics.Public welfare activities
Drawing Based on the survey results we drew a materiality matrix in light of industry trends Addressing climate change
a materiality Products' carbon peer benchmarking and capital market concerns.matrix foot print
Packaging material and waste management
Reviewing We submitted the materiality matrix to the ESG Promotion Committee for confirmation
the materiality for the final 2023 materiality matrix. Topics of low importance Importance to Kweichow Moutai's sustainable development
matrix
Environmental topics Social topics Governance topics
Material topics identification process Kweichow Moutai's ESG materiality matrix for 2023
Importance to stakeholders16 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 17
Stakeholder Communication
At Kweichow Moutai we have incorporated the concept of community into our close development relationship with stakeholders. We
respond to stakeholders' concerns and demands with practical actions and maximize the cohesion of stakeholders' forces. In this way
we form a "eco-system of Mei" of shared benefits sentiments and destiny joining hands with all parties to embark on a journey to green
and sustainable development.Stakeholder Expectations and Demands1 Communication and Response Stakeholder Expectations and Demands1 Communication and Response
Matrix-based quality control and Improving the supplier
quality management throughout management system and creating
the lifecycle Supply chain management the "six supply chains"
Product safety and quality Improving the customer service Business ethics Maintaining open and fair
system and enhancing consumer
Customer service Suppliers and procurement and improving the
satisfaction partners reporting channels
Responsible marketing
Standardizing regular marketing
Customers and
consumers Responsible drinking communications and eliminating
exaggerated and false promotion Building a green value chain
and promoting the sustainable
Actively advocating responsible development of the industry
and healthy drinking
Addressing climate change Standardizing regular marketing
and communications and
Optimizing governance structure Responsible marketing strengthening cooperation in the
and adhering to the basic promotion of responsible drinking
principles of compliance Ecological conservationIndustry
Operational compliance Creating "production-living-
Improving information disclosure ecological spaces" and gathering
Openness and transparency and maintaining proactive efforts into environmental and
Shareholders and communicationGood returns ecological conservation
investors Reasonably distributing profits
and preserving and increasing the
value of assets Improving the mechanism for law-
based corporate governance
Setting up a Leading Group Promoting the establishment of
for Comprehensive Health to Operations in compliance with a long-term mechanism for the
coordinate the work on health and the law ecological conservation of Chishui
Occupational health and safety
safety River BasinEcological conservation
Remuneration and benefits
Improving the remuneration and Maintaining a "Mei" competition
and the protection of rights and Healthy development of the
benefit system and effectively Government and and cooperation ecology and
interests industry
protecting the legitimate rights regulators promoting the sustainable
Employees Employee training and career and interests of employees Driving local development development of the industry
development
Improving the promotion channels Paying taxes in accordance with
for employees and the employee the law and driving employment to
training system boost local industries
1 The key issues of concern are comprehensively identified from the results of the ESG materiality analysis of Kweichow Moutai and regular communication with
Kweichow Moutai's stakeholders.18 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 1920 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 21
Optimize Corporate Governance
Governance Structure and Mechanism
We are committed to standardized governance and building a sound modern corporate governance structure and system. We
continuously optimize the composition of the Board of Directors to improve Board members' performance effectiveness. We also
promote the contract-based term of office for the management to stimulate their motivation. In this way we effectively ensure our
science-based decision-making and robust operations.It is convened in strict accordance with the Articles of Association and the Rules of
Procedure for Shareholders' Meeting.Kweichow Moutai Co. Ltd. Shareholders' Meeting It is responsible for meeting notification deliberation and voting and aims to ensure that
shareholders enjoy equal status and can exercise their rights such as the right to be
informed participate question and vote.Shareholders' Meeting Board of Supervisors
Party Committee
Discipline Inspection
Labor Union Commission Risk and Compliance Board of Directors Strategy Committee As the executive body of the resolutions of the Shareholders' Meeting and the decision-
(Supervision Office) Management Committee making body of our operations and management it enjoys sufficient powers of operations
Youth League Nomination Remuneration and and decision-making in accordance with the statutory powers provided in the Company
Committee Committee Appraisal Committee Law and the Articles of Association of the Company and authorized by the Shareholders'
Management Board of Directors and Its Meeting and fully plays the vital role in "developing strategies making decisions and
Audit Committee Specialized Committee preventing risks."
It has five specialized committees: the Strategy Committee the Audit Committee the
Risk and Compliance Management Committee the Nomination Committee and the
Remuneration and Assessment Committee.Governance structure of Kweichow Moutai
It oversees the financial position and operations of the Company and the fulfillment of
duties by directors and the senior management and promotes the coordinated functioning
Board of Supervisors and effective checks and balances of the corporate governance structure.It consists of three supervisors including one employee supervisor.It manages day-to-day production and operation matters in accordance with statutory
powers and authorization of the Board of Directors.Management It organizes and implements the resolutions of the Board of Directors and reports to
the Board of Directors playing the role of "planning business operations emphasizing
implementation and enhancing management."22 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 23
Composition of the Board of Directors Regulate Corporate Acts
Independence
We adhere to the red line development strategy and conscientiously implement the "five adherences2" for law-based corporate
The Audit Committee is comprised entirely of independent directors each recognized as an expert in their governance. We continuously strengthen risk management abide by business ethics and act meticulously for anti-bribery anti-
respective domains. corruption anti-money laundering and anti-unfair competition. We also provide effective protection for bona fide whistleblowers to
improve our systems and mechanisms for law-based corporate governance.The Nomination Committee and the Remuneration and Assessment Committee are chaired by independent
directors with a majority of members as independent directors which further enhances independent and
impartial decision-making. Management Structure
In 2023 we amended the Rules of Procedure of
Board of Directors
the Risk and Compliance Management Committee
Diversity of the Board of Directors to incorporate compliance
into the Board's management. The Risk and
At the director nomination stage we carefully assess candidates' educational backgrounds work Compliance Management Committee gives full play Risk and Compliance Management
experiences and part-time services. to the synergistic effect of risk management and Committee
compliance management and better coordinates
The Nomination Committee operating under the Board of Directors evaluates the Board's structure size Legal Compliance our operational risks and business standards Department
and composition regularly every year to ensure diversity and balance in skills knowledge experience and to advise on the Board's decision-making and
gender as well as the efficient functioning of the Board. safeguard our sound development. The Risk and Audit Department Accounting Department
Currently our Board of Directors consists of 7 members including 3 independent 2 female and 1 employee Compliance Management Committee has an Office
Discipline Inspection Commission
(General Office) Organization and Human
director. The number of independent directors on the Board of Directors accounts for approximately 42.86%. with the head of the Legal Compliance Department Resources Department Corporate
The Board members are from diversified backgrounds and complementary in expertise guaranteeing the serving as the director and comprised of the Audit Development Department
science-based decision-making of the Board from diversified perspectives. Department the Accounting Department and
other departments which jointly perform risk and Risk and compliance management structure of Kweichow Moutai
compliance management in the Company.Professionalism Compliance and Internal Control
The Board of Directors includes experts in accounting finance law and food complementing each other in We have formulated the Compliance Management Measures the Internal Control Management
expertise and providing specialized and robust support for decision-making. These professionals ensure our Manual and other systems and built a basic framework for our compliance and internal control.efficient and science-based governance. In addition we have created a list of compliance obligations and set guidelines for compliance
management in key areas such as the Work Safety Compliance Guide and the Labor and
Employment Compliance Guide. We have also strengthened compliance reviews of major In 2023 we invited external
decisions economic contracts rules and regulations and new product development. experts and lawyers to deliver
We have strengthened the compliance management of related transactions. We have formulated
Remuneration System of the Board of Directors and the Management the Decision-making Policy for Connected Transactions explicitly providing the principles 4decision-making procedures and decision-making authority in related transactions to ensure fair training sessions
and reasonable pricing procedures in legal compliance and adequate disclosure of information
We have created a multi-dimensional performance assessment system for members of the Board of Directors. In this system the for related transactions. We comply with pertinent provisions of the Guidelines of the Shanghai
performance assessment takes into account our production operations and management the progress of business targets the Stock Exchange on the Self-Regulation of Listed Companies No. 5—Transactions and Related
implementation of financial budgets and the performance of duties. Independent directors' remuneration is deliberated and determined Transactions. Our related transactions with related parties are all within the limits of the amounts
by our Shareholders' Meeting. The remuneration of employee directors is assessed under our remuneration management system based deliberated and approved by the Shareholders' Meeting and the Board of Directors of the Company.on the results of individual performance appraisals. Notably when voting on the motions on related transactions the related shareholders will abstain
from voting. As deliberated by the Board of Directors the aggregate amount of regular related
Our Board of Directors adopts a mechanism that features "positive incentives + negative constraints" to assess the business transactions throughout 2023 did not exceed 5% of our audited net assets as of the end of 2022 Compliance for
performance of the management. It uses positive indicators to stimulate the enthusiasm of the management and negative indicators to (excluding the amount of related transactions incurred that were deliberated and approved by the
ensure their operational compliance thereby strengthening the application of the assessment results and rigid fulfillment. Performance Shareholder' Meeting).fulfillment is assessed as per the Measures for Performance Assessment of Members of the Management and the Measures for 150
Remuneration Management of Members of the Management and based on six common indicators (including total profits incremental We continuously host compliance management training. In 2023 we invited external experts compliance management
profits and the ratio of profits to cost) as well as specialized indicators of the subdivided areas. Meanwhile there will be score and lawyers to deliver four training sessions on compliance for 150 compliance management coordinators from various
deductions in the case of negative events in safety environmental protection corporate management and other ESG-related indicators. coordinators from various departments further enhancing their compliance awareness. departments
2 F ive adherences: Adherence to law-based corporate governance adherence to compliance management adherence to law and business integration adherence to
constructing a well-structured and complete work system of rule of law and adherence to fostering outstanding and consummate professional capabilities of rule of law.24 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 25
Risk Management
We maintain comprehensive risk management. Aiming to "develop policies build systems
and consolidate the foundation" we have developed the Comprehensive Risk Management Joint meeting Dynamic study Information Coordinated Supervision Referral of problem
Solutions the Compliance Management Measures and other policies and established a "first In 2023 of the problem sharing supervision and for problem clues and related
responsible person" management system for risk and compliance that is composed of the the Company maintained special supervision rectification situations
Chairman of the Board of Directors the General Manager and the heads of our units. Focusing
on "six major risks3" we have established a risk database optimized the processes of risk Operating process of the Five-Sphere Integrated Coordinated Supervision Working Mechanism
identification assessment control and improvement and strengthened the systematic control of 0
risks in key areas thereby effectively preventing and resolving various types of risks. In 2023 we major or above risk control
maintained zero major or above risk control events. events
Business ethics training
Business Ethics
We uphold business integrity and strictly abide by the the We explained to al l employees including the Anti-Monopoly Law Anti-Unfair Competition Law the Supervision Law the
Anti-Money Laundering Law and other laws and regulations as well as codes of business conduct. We adhere to legal compliance in senior and middle management as well as regular
market competition and oppose any form of corruption bribery money laundering monopolization and unfair competition. employees the Implementation Opinions of Moutai
Group on Further Strictly Preventing Corruption Risks
and Guaranteeing High-Quality Development. Through
Anti-bribery and Anti-corruption this training we have built a solid ideological line of
defense against anti-corruption and consolidated the
moral cornerstone for employees to perform their
Developing an anti-corruption system is one of our priorities. We and our subsidiaries have set up duties correctly and work with integrity.disciplinary inspection agencies or are equipped with disciplinary inspectors. We have developed
a Five-Sphere Integrated4 coordinated supervision working mechanism to further strengthen the
collaboration and cooperation among our supervisory bodies. By converging supervision forces We have successfully identified Explaining the Implementation Opinions and
business ethics systems to new employees
and improving the supervision system we have laid a robust groundwork for anti-corruption.For the nine areas of significant integrity risk we have identified the risk points of each segment
and formulated preventive measures. We perform a refined management model that features 346
"area-specific lists" where we dynamically locate risks and investigate hidden hazards based on risk points
problems identified in regular supervision. To date we have successfully identified 346 risk points
and developed 639 targeted preventive measures.Anti-money laundering
In the Supplier Code of Conduct we set out the requirements of anti-bribery anti-corruption
and other business ethics for all suppliers and distributors. In the contract review and signing
processes we have integrated anti-commercial bribery terms or integrity responsibility letters Developed
into our processes to ensure that our internal anti-bribery and anti-corruption systems extend to Anti-money laundering training
all suppliers and distributors. To ensure our overall business ethics management we conduct
annual inspections on the implementation of our anti-corruption and anti-corruption systems in 639
accordance with the GB/T 41835-2022 Sustainable Procurement—Guidance and our internal targeted preventive measures We launched synchronized anti-money laundering and
management systems. anti-fraud campaigns in light of the actual situation
of our production plants and departments through
We have enhanced its integrity culture for all by conducting lecture tours on systems and integrity a variety of online and offline methods such as
promotion as well as organizing attendance to trials of illegal cases to increase the awareness publishing newsletters and broadcasting promotion
of integrity and self-discipline of all employees. In 2023 we brought middle and senior officials videos on the intranet as well as delivering lectures
and cadres to the provincial warning education base to participate in warning education activities Hosted and distributing brochures at the production plants.with an attendance of 65 people. We also hosted 52 business ethics training sessions for 30000 Throughout the year we hosted nine training sessions
participants. Directly affiliated Party organizations hosted nine sessions under the Monthly 52 on "anti-money laundering knowledge" "fraud Warning program for a total audience so far of nearly 300000. We organized 2836 Employees prevention" and other themes to further strengthen
from different units production plants branches and subsidiaries in 70 groups to visit the Moutai
Integrity Education Hall. business ethics training
employees' anti-money laundering and anti-fraud
awareness. Promoting Anti-fraud and anti-money laundering sessions knowledge among employees
3 Six major risks: Strategic risk market risk financial risk operational risk legal risk and public opinion risk.
4 F ive-Sphere Integrated: The Five-Sphere Integrated supervision system is composed of supervisory bodies for disciplinary inspection organization and personnel
audits finances and legal affairs.26 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 27
Anti-monopoly and anti-unfair competition Whistleblower Protection
We implement the Opinions of the State Council on Establishing a Fair Competition Review During the reporting period We always follow the principles of seeking truth from facts complying with rules regulations and the law protecting legitimate rights and
System in the Building of a Market System and other pertinent regulations and normative interests hierarchical responsibility and division of labor. We have a full-time staff responsible for handling reports and complaints and
we did not receive any
documents as well as rules such as the Anti-Unfair Competition Compliance Guide and the strictly control the access to reporting letters and visits as well as clues of the reported matter to firmly prevent the leakage of reporting
Anti-monopoly Compliance Guide and enhances the awareness of fair competition. complaints or reports on letters and visits and the way they are handled.unfair competition
We have developed the Management Measures of Kweichow Moutai Co. Ltd. for Letters and Visits following the Regulations on
Handling Letters and Visits and the Rules for Disciplinary Inspection and Supervision Organs on Handling Reports and Complaints. The
whistleblower's name organization home address telephone e-mail and other personal information and reporting information will be
kept strictly confidential. With respect to anonymous reporting materials it is strictly prohibited to verify the whistleblower's handwriting
Internet Protocol (IP) address and other information without authorization. Through the above initiatives we effectively protect the
legitimate rights and interests of whistleblowers.If a whistleblower is threatened or victimized due to reporting and accusing and files an application for protection we will provide timely
Several Measures of the Party Committee of the Company Anti-monopoly Compliance Guide protection in accordance with the rules and regulations. If a person being reported retaliates (against the whistleblower) by jeopardizing
for Further Strengthening Oversight for Leadership Teams personal safety and damaging property and reputation he or she will be seriously dealt with in accordance with the rules and disciplines.and Their Heads Anti-Unfair Competition Compliance Guide People suspected of violating the law will be transferred to the judicial organs in accordance with the law.Negative List of Employees' Acts Work Safety Compliance Guide
Measures for Handling Violations of Rules Disciplines Ecology and Environmental Protection Compliance
and Laws by Employees Guide
Prohibitive Provisions for Integrity in Construction of Rules on Supplier Management for Husks and Straws
Engineering Projects Letter and visit handling
Rules on Supplier Management for Hardware and Disciplinary Inspection and Case supervision department Supervision Office management department
Prohibitive Provisions for Procurement Integrity Low-Consumption Materials
Prohibitive Provisions for Integrity in Resources Supply Receiving a report Preliminary Collective research Supervision and
verification management
Assigning a number Handling
and registering Comprehensive
analysis Feedback
Classified
transferring
Business ethics systems of the company
Process of reporting and accusation handling
Reporting Channels
Telephone: 0851-22385896
Website: http://guizhou.12388.gov.cn
Mailbox: Elevator entrance 6/F Office Building of Kweichow
Moutai Co. Ltd.28 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 29
Information Security and Privacy Protection We have strengthened information security publicity education and skill training among employees and have expanded the training to external partner units and suppliers. In
project construction contracts we set out information confidentiality requirements and
sign confidentiality commitment letters with all project members. In 2023 we launched ten Achieved
We continuously improve our network and information security system and management structure consistently strengthen our network network security skill training sessions for IT employees organized a competition for network
and information security technical capabilities and enhance our information security training and assessment to ensure data and privacy and information security standards and skills and conducted network and information
security. security risk assessments and information system audits. We achieved zero major data
0
leakage incidents and zero major information security accidents throughout the year. major data leakage incidents
and major information security
accidents throughout the year
Information Security "Business-finance integration" project platform
We strictly comply with the Cybersecurity Law the Data Security Law and other laws and regulations. We have revised more than ten
systems including the Management Measures for Network and Information Security and the Management Measures for Data Security In 2023 we integrated eight financial systems (including budgeting accounting funding reimbursement and taxation) and
(for Trial Implementation) which apply to our headquarters and subsidiaries (branches) at all levels. An internal audit shall be conducted built three new business systems (intelligent legal affairs human resources and asset management) and a technology
at least once every two years in accordance with the corresponding requirements for different grades of the graded protection of platform. We also put online a "business-finance integration" project platform centered on the Corporate Service Bus the
information technology (IT) systems and detailed risk assessments shall be conducted for key systems Unified Approval Center and the Finance Middle Platform. In this way we have further promoted the integration of business
and finance achieved internal data interoperability and eliminated information islands.We have improved our management structure by setting up a Leading Group on Network Security and IT headed by the Chairman and
General Manager and building a network security accountability paradigm managed by the Digital and Information Management Center
and engaging all production plants units (departments) and subsidiaries (branches). In 2023 we continued to improve the information
security operation capability of our business against the ISO 27001 management system standards. We established a closed-loop Privacy Protection
mechanism for network security management that encompasses prevention assessments monitoring drills and emergency response
and we also collated and formulated a list of eight external and 14 internal key data categories. By clarifying the data content access We strictly comply with the Personal Information Protection Law of the People's Republic of China and other applicable laws
routes collection frequency and responsible departments we have strengthened the management of multidomain data throughout the and regulations. We have formulated the Moutai's Regulations on the Management of Personal Information Protection (for Trial
lifecycle. Implementation) the Guidelines for the Implementation of Classified and Graded Data Security Control and other systems and
regulations. In these documents we define users' rights in controlling their data and ensure that users have the right to access correct
and delete their personal data. In this way we reinforce the compliance management of data.Intrusion Detection Intrusion Prevention Network Network Identifying
System (IDS) System (IPS) Identifying assetsSecurity Security vulnerabilities
Firewalls Other security protection devices Precaution Assessment Identifying threats
Security protection
measures in place User information management measures of the iMoutai App
Security devices and technologies Asset identification
ction Capabilit
Authentication Identity authorization ic P
rote ies
s Governance measures Technical measures In the operation of the iMoutai digital marketing platform we collect and use customers' personal information in accordance
Ba
D with the principles of legality legitimacy and necessity.The collection of supplementary information does not affect the use Identity audits Other security Operational strategies n safeguards Other measures of basic business functions by customers. We collect user information in accordance with the principle of minimum necessity
Security access control strategies Network Determination of security measures and provide clear reminders and notifications in user registration login and authentication. We define users' rights in
Security controlling their data and ensure that users have the right to access correct and delete their personal data. We also protect
Management user information through encrypted storage desensitized display DID digital identity and other technologies.On-site incident Judging the incident Initiatives Regular inspections Vulnerability scanning
analysis state
ct he
Determining the Determining the C Security audits Security monitoring
incident object incident time
Network security monitoring
Problem investigation Expert judgment
Organization Preparation
Emergency Security
Problem elimination Summary of the emergency incident Response Monitoring Implementation Summary
Mechanism and Drills
Network security emergency response Network security drills
Updating Network Optimizing Operation
security policy upgradation processes guarantee
Close-loop network security management system of the company
tection Capao br iliti
ic P
es
asB
Pla
ck
tection Capabiliti
asic
Pro es
B
otection Capar bilit P ies
Bas
ic
o
A30 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 3132 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 33
Pursue Superior Quality Quality Management Model
We have innovatively summarized the "Time-Space-Gongfa" originality quality management model rich in natural and cultural
Based on the long farming culture rich cultural heritage and a wealth of experience in quality management Kweichow Moutai has characteristics based on years of production practice. We coordinate and balance the natural human and ecological elements
proposed a new quality management structure including quality culture "Time-Space-Gongfa" originality quality management model contained in the "Time-Space-Law" model to maintain the quality and characteristics of Moutai."365" quality management system and new matrix control mechanism from four dimensions- culture approach pathway and measure
so that the philosophy of "quality is the soul of life" is implemented by all employees and applied to all scenarios throughout the whole tune with the
industry chain. eep in timK es
Quality Culture The rule
of time
Taking the philosophy of "quality is the soul of life" as its belief in quality we care for our soul of life with "Originality Soul Method
Technology Talents". It adheres to the quality concept of "honoring the principles abiding by the rules sticking to the craftsmanship The rule The needs of
cellaring enough baijiu to age and not selling freshly brewed baijiu" throughout the entire lifecycle and strictly implements the work of term the times
requirements of "Three Prohibitions Four Compliances and Twelve Perseverance" in the production process making quality culture a
consensus among all employees and resulting in excellent products and first-class services.Time
Forge quality soul
Implement the philosophy of Brewing Originality
"quality is the soul of life" space Traditional
Gongfa
Space Gongfa
Soul
Always maintain originality Build quality method Ecosystem Scientific
interpretation
Stick to the original principle Execute full control over the
of "Reach for higher ground entire processes scenarios Social Regulations
with quality as the priority Quality and employees responsibility and standards
philosophy al c w
of "five ond loit Folio
craftsmanship" ns
"Time-Space-Gongfa" Craftsmanship Quality Management Model
Cultivate quality talents Refine quality technology
Strive to build first-class Enhance modernized quality
craftsman teams research management with the
teams and cultivate support from standards and
management elites techniques of production
quality management
Originality
the laws
log
y T
o an lh ec ne tT s
oc
t to
l
dapA
Metho
d34 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 35
Quality Management System Matrix Quality Control Mechanism
Guided by the "Time-Space-Gongfa" originality quality management model we actively promote quality improvement. It comprehensively Focusing on the quality responsibility system quality performance system and quality supervision and assessment system we have
constructs and implements the "365" quality management system that clarifies three objectives six tasks and five guarantees. With built a matrix quality control mechanism with PDCA cycle as the core and continues to improve its quality control capacities for all
that it advocates every employee is a quality officer and every day is a quality day. scenarios in the entire industry chain throughout the entire lifecycle from "improved seed varieties" to "fine products"."365" quality management
"3" objectives "6" tasks "5" guarantees Quality culture system
A better quality management Quality management by all employees Organizational leadership
system Quality is the
Quality synergy throughout the whole Talent support soul of life
Balanced region-wide quality region
Financial support Always maintain Forge quality soul Build quality method Refine quality Cultivate quality development
Quality control throughout the full life cycle originality technology talents
A leap in the overall quality Supervision and assessment
level All-round quality supervision throughout
the whole process by all employees Publicity Cultural leadership
Daily inspection
Construction of coordinated quality and Quality Leadership by the quality
ecological development community Group specialistDecision-making on quality Quality control
Modernization of quality governance * Top-level design * Plan as a whole by the chief Process quality
capacity Quality Committee * Strategic planning quality officer assessment
* Command and * Daily management by the
coordination P D quality specialist Product quality
* Supervision by the quality supervision spot
Chief quality officer supervisor check
Quality system
audit
Quality specialist
Quality improvement Quality supervision
* Enhance team A C * Quality supervision and
Type inspection
The quality management maturity5 of 2023 The batch inspection coverage Quality supervisor professionalism guidance
* Prompt rectification of
rate of the outgoing products the * Quality supervision and issues and deficiencies inspection Unannounced
906.2 pass rate of product supervision inspection points (Excellent level) spot checks and the pass rate of 100% Quality inspector Special
the outgoing products were Daily operation investigation into
quality event
Supplier
Product quality assurance index The promptness of product quality Procurement Process Product Quality of Quality event
exchange reached 97.1% management quality quality quality service control
96.8 points (Excellent level) Shortlisted as the national quality benchmark in 2023 Maturity of quality Product quality Product quality
management assurance index grading
The product quality score of Moutai baijiu Four QC achievements won gold awards at the ICQCC6 Whole process quality
Flying Fairy (Feitian) performance system
98.5 Won the first prize of 2022-2023 National Outstanding points (Excellent level) Corporate Culture Achievement Award
Matrix Quality Control Mechanism
5 Quality Management Maturity: Indicates the overall quality management level which is evaluated through a comprehensive score.
6 ICQCC International Convention on Quality Control Circles.
Multi-level quality
responsibility system
Responsibility implementation
Strengthen supervision
5+2 Quality supervision and
assessment system36 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 37
Food Safety Management
Establish a list of risks Identify and evaluate exogenous and endogenous food safety risks
involved in the entire industry chain and update them regularly.Strictly implementing the "four strictest" requirements for food safety we have set up a food safety director as well as food safety
officers in key production links and built a full scenario food safety responsibility system. By introducing various advanced detection
technologies and management methods we have established a food safety control system institutionally driven by risk prevention and
control processes and technologically driven by four food safety platforms.Strictly control the Implement such services as food safety risk assessment access for
entry of exogenous procurement materials procurement acceptance quality control and
risks production process quality and safety evaluation.Risk warning Risk assessment Risk response Risk monitoring
Domestic and
international Graded control
food safety Information gathering Research and
and sorting develop technical
Implement 1+1+N
Tighter control of
information method monitoringcritical risks Implement food Establish and continuously improve the rapid screening method system
Regular control of safety risk monitoring for food safety risk factors establish emergency systems such as the
Integration high risks Prevention throughout the entire Food Safety Emergency Response Plan and the Product Recall Control
interpretation and Screen risk factors Implement HACCP and control industry chainFront end control of Procedures and regularly conduct emergency drills.plan
Evaluation analysis low risks mechanism
of the
effectiveness Issue warning Draw a risk map Emergency response Monitoring change
of food safety prompts management dynamics
control system
Conduct daily inspections based on the risk control checklist take
measures to address identified issues and report them in a timely manner.Library of regulations Library of internal and Risk factor level Establish a working If no issues are identified it still needs to be kept in record and reported
and standards external risk factors database mechanism of "daily as a "zero report". Every week each production plant (unit) conducts
control weekly risks and hidden dangers inspection studies and proposes solutions and
inspection and forms a Weekly Food Safety Inspection and Governance Report. Organize
monthly scheduling". scheduling meetings to analyze and summarize the food safety control
Food safety management system situation and report to the leader in charge and deploy food safety control
work with focused goals for the next month.Moutai has established an industry-leading database on domestic and international regulations and technical standards related to
alcoholic foods. It has covered the entire industry chain. We also regularly identify and update domestic laws regulations and standards
related to quality and safety. Every year we release A List of Applicable Laws Regulations and Other Requirements for Quality and
Food Safety covering 365 laws regulations and standards. We have collected more than 1100 international standards related to
alcoholic foods based on which we regularly conduct quality and safety compliance assessments and analyses of alcoholic foods in key We have built a quality and food safety management platform covering all
export countries and regions. business scenarios throughout the entire process and connecting all key
business systems from the entry of raw materials to products leaving the
Based on the development of science and technology and the requirements of laws regulations and standards we have formulated factory. It supports 799 physical and chemical inspection items and more
quality risk assessment methods and management regulations taking into account the characteristics of the baijiu industry chain. Using than 260000 quality inspections. It has 35.88 million entries of quality
the risk matrix method we regularly identify and update the quality and safety risks throughout the entire industry chain. And we have management data assets forming 111 quality management data models
developed targeted and differentiated control measures to control these risks by levels and categories. which makes it possible to conduct real-time supervision and analysis of
quality and safety process data.Moutai has completed the certification of seven major systems including
the quality management system and HACCP system which have been
integrated for operation. Moutai has established 128 quality assurance
systems covering the entire industry chain 133 quality and safety System certifications
technical standards and 1123 control indicators.Product safety38 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 39
Deepen Technological Innovation Build Technological Innovation Platforms
We use the "1+M+N" technology innovation mechanism to gather internal and external innovation forces maximize the utility of
advantageous resources and orderly promote the construction and operation of the five innovation platforms of "two laboratories two
Moutai seeks to balance inheritance and innovation making inheritance more traditional and innovation more modern. We lay out centers and one station" making every effort to build the best platforms for scientific and technological innovation and achieving new
our innovation chain around the industrial chain. Empowered by digital technology we continue to develop relying on technological breakthroughs in the construction of traditional brewing science and technology innovation platforms.innovation and enhances our comprehensive strength in technological innovation.Guizhou Provincial Key Laboratory Key Laboratory of Specialty Sorghum Guizhou Brewing Engineering
of Industrial Microbiology Innovation Technology Research Center
Technological Innovation System Having ten approved scientific research Having completed institutional construction Entering the efficient operation stage projects; having systematically and promoted 12 scientific research projects; carrying out 30 scientific research
identified 8.37 million non-redundant Having six new varieties been granted plant projects; Having built a digital packaging
Adhering to the "four orientations" we build a scientific and technological innovation system supported by projects platforms and genes in brewing strains of which variety rights by the Ministry of Agriculture and production line and achieved online
talents and continuously improves systems and mechanisms. We draw upon basic theoretical innovation to further discover and 29.37% were new genes. Rural Affairs of the People's Republic of China. automatic detection of key processes.understand the brewing mechanism use modern scientific and technological achievements to continuously improve our modernization
level and promote high-quality development of our scientific and technological innovation work writing a new chapter for Moutai Era of
Mei in scientific and technological innovation.Improve the Innovation System and Mechanism The construction of five innovation platforms- "two laboratories two centers and one station"
We keep improving our innovation mechanism and management system to continuously enhance our capacity to control scientific
and technological innovation. We adjusted the members of the Science and Technology Committee and its subordinate professional
committees to efficiently plan and coordinate the operation of the innovation system. We implemented the mechanism of "open bidding
for selecting the best candidates" for making breakthroughs in technology R&D gathering innovative wisdom and resources and
stimulating innovation vitality. Guizhou Baijiu Manufacturing Innovation Center Chishui River Maotai Ecosystem Field Scientific Observation and Research Station
Entering the trial operation stage; Having Having promoted the construction of observation stations and carried out seven
admitted one new member unit and orderly R&D projects; having introduced Nine new atmospheric automatic monitoring
advancing 35 scientific research projects; devices and built two hydrological and water quality automatic monitoring
Having developed two testing prototypes to stations; having preliminarily constructed the basic database of Moutai Ecological
Implementing the mechanism raise the level of inspection and monitoring. Environment Big Data Platform.Improving the system of Efficient operation of of "open bidding for selecting
scientific research investment scientific research review the best candidates" for making
breakthroughs in technology R&D
R&D investment of Organized Open bidding for Independently built platforms
622 32 9 National level innovation platforms Provincial-level and above innovation platformsRMB million
review meetings research topics 6 9
A year-on-year increase of Reviewed More than
11.18% 120 450 Collaborative R&D platform
Strategic partners in scientific Collaborative teams for scientific Provincial-level and above collaborative
scientific research projects research teams involved research research and development innovation platforms
methods or plans
9 33 4240 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 41
Promote the Specialization of the Industry Chain Accelerate the Application and Transformation of Scientific and Technological
Achievements
We lay out innovation chains around the industry chain and deeply promotes the "4 dimensions" research system on raw material
cultivation the "five major core technology systems" in the brewing process and the "5-dimensional quality expression" technology We are gradually strengthening the transformation and application of scientific research achievements. We promote basic research by
systems enhancing Kweichow Moutai's driving force for high-quality development through comprehensive and deep innovation and focusing on such areas as brewing raw materials brewing microorganisms process equipment and technology brewing environment
creation. and ecology flavor and food safety and actively promote the transformation and application of scientific research achievements.F Basic ed av research Transformation and application of scientific research achievements by Kweichow Moutai in 2023
rov ora system Production p d l Gongfa
Im ees tie
s and ble area
ie
va
r Food safety Process
Raw control technology
material system Brewing control Drinking Product
cultivation process system comfort- qualityableness Diversity of crude Research achievements in brewing raw materials are promoted to growersH e
e ec ao lth ec
tiv s baijiu
l dog y Eff th
o Quality Liquor body Sensory The local standard for Henan Province Technical Regulations for the Production of y me evaluation design features and Baijiu-Brewing Wheat in Southern Henan has been formulated and released applied
system system typical style to the planting of organic wheat and over 1533333 m2 of new wheat varies in the
planting base in Southern Henan;
Five major core technology 5-dimensional quality Two new sorghum varieties Nuomao 2301 and Nuomao 2302 were bred and "4 dimensions" research systems expression registered. The Hongyingzi and Hongzhenzhu sorghum varieties were shortlisted as
one of the leading varieties in agriculture in Guizhou Province.Construction of industry chain projects
Continuous strengthening of brewing process control capabilities
Scientific research projects Developed or introduced Technology research A convolutional neural network model for rapid detection of sorghum indicators was
carried out around the "455" applicable advanced value chain coverage established improving detection efficiency by 60 times increasing the number of
R&D system technologies detection indicators by 4 times and improving detection accuracy to 99.6%;
158 41 93.1% We constructed a technology system for rapid identification and detection of the group of a key yeast achieving rapid detection of key yeasts and enhancing the
capacity to control the brewing process;
A near-infrared spectroscopy detection model for the physical and chemical
indicators of the materials during brewing process was established improving the
detection efficiency by 20 times.Achieving new breakthroughs in equipment research and development
We promoted the application of the concentrated grinding and rotation system for
brewing sorghum increasing the grinding speed by 9.7% effectively reducing labor
costs for transportation and improving the utilization of space;
Four detecting prototypes were developed the first ones of detecting equipment
developed by us; And one prototype was put into extensive application effectively
improving detection efficiency and effectiveness;
We established a digital packaging demonstration line comprehensively improving
the productivity for product packaging increasing production capacity by 1.57 times
and reducing product exchange rate by 6 times.42 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 43
Science and technology innovation awards granted to Kweichow Moutai in 2023 (partially listed)
Published Including and the first journal paper with
impact factor higher than
25 papers 15 papers indexed by SCI 15 in the industry
Award Project name Awarder
First Prize of Professional Competition
for State-owned Enterprises in Digital Gold Award at the ICQCC Applications
Scenario Innovation for intellectual Including Authorized
property rights invention patents
S2B2C Full chain digital control and collaboration Development of a new method for evaluating the
for marketing services quality of pit mud
invention
The State-owned Assets Supervision and China Association for Quality patents
Administration Commission of the State Council (SASAC) 107 50 23
First Prize of Science and First Prize of Science and
Technology Award Technology Progress Award
Evaluation of key environmental factors in the Exploitation feature analysis and application Proprietary technologies Leading technologies
main production areas of Jiang-flavor baijiu of yeast resources for Jiang-flavor baijiu based
and the research on their carrying capacity on multi-omics technology
China National Food Industry Association China Alcoholic Drinks Association 10 44
Preserve microbial Germplasm resources of brewing
Second Prize of China Quality Second Prize of IPv6 Technology strain resources over raw materials over
Technical Award Application and Innovation Competition
Research and application of key technology for 8400 strains 100 kinds of wheat
Moutai industrial Internet and the evolution
5-dimensional quality expression of Moutai Jiang-
application and construction practice of IPv6 has increased
flavor baijiu based on consumer perception
China Association for Quality China Academy of Information and kinds of sorghum
Communications Technology 6.67% 30044 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 45
Lead Industry Development Promote Industrial Innovation and Development
We have established a corporate standard system with Moutai characteristics that covers the entire industry chain including 160 In 2023 in terms of management and control we launched a business and finance integrated platform with the "Human Resources
technical standards in 13 categories and 1123 control indicators to implement strict quality control throughout the entire product Financial Management Warehousing and Logistics and Legal Compliance" as the core to promote the integration of business and
lifecycle. Giving full play to its leading role in technology in the industry we promote scientific and technological innovation in the finance. In the supply chain we have built platforms for procurement and supply as well as warehousing and logistics to integrate
baijiu industry. We participate in industry associations actively respond to initiatives and preside over and revise various standards of procurement and supply processes. In addition we have achieved online collaborative transportation with 1884 suppliers effectively
alcoholic drinks making continuous efforts to contribute "Moutai Standards" to raising the technical level of the industry and improving improving the operational capabilities of both supply and demand sides. We have integrated the information on Moutai baijiu during
the standardization system and thus promoting high-quality development of the industry. the entire process from rolling off the production lines to reaching the end consumers built our capabilities for end-to-end services that
integrated warehousing transportation and distribution in China and improved the efficiency of warehousing distribution and logistics.In terms of marketing we promote the standardized operation of iMoutai the digital marketing platform. Focusing on strengthening
platform construction expanding user scale and enhancing service experience we continuously enrich product matrix and user rights.In April 2023 iMoutai won the first prize during the Professional Competition for State-owned Enterprises in Digital Scenario Innovation;
As of December 31 2023 iMoutai has a total of 53.863 million registered users among whom 38.783 million are identity verified users
We scientifically summarized the characteristics of the traditional production
Presided over the revision of and average monthly active users of 11.683 million.the national standard Quality process of Jiang-flavor baijiu created sensory terms for its aroma
Requirements for Baijiu Part 4: characteristics that are easy for consumers to understand and established a
Jiang-flavor Baijiu visual expression system for its quality to meet the needs of different groups.Total registered users Average monthly active users
Participated in the formulation 53.863 million 11.683 million
and revision of three standards
namely the Terms of Daqu for We promote our standardization achievements and fully leverage the
Baijiu Brewing the Guidelines for leading role of "Moutai Standards" to drive the collaborative improvement
Water Footprint Assessment in and enhancement of industrial and supply chain quality.Food and Fermentation Industry Innovative Application of New Technologies
and the Daqu for Baijiu Brewing
We promote the construction of industrial Internet and the application of 5G and AI as well as blockchain for different scenarios to
improve its capacity to link upstream and downstream industries.In terms of industrial Internet Kweichow Moutai has obtained the operation license for secondary node of industrial Internet
identification and resolution in the alcoholic drinks industry and access to the national industrial Internet identification and resolution
system. It has completed the transformation of a new standard production line of Moutai baijiu and the upgrading of storage
infrastructure. It has issued nearly 16.32 million industrial Internet identifiers for Moutai baijiu and Moutai-flavored series products
Drafted two group standards We take scientific and reasonable carbon accounting and life cycle and nearly 17.44 million industrial Internet identifiers for 12 types of packaging materials from 69 packaging material suppliers.;
namely GHGs Accounting assessment of baijiu products with carbon label as the way to contribute
Methods and Reporting Standards to the achievement of carbon peaking and carbon neutrality of the We have carried out scenario-based collection of baijiu-making and brewing process parameters through the combination of 5G
for Baijiu Enterprises and Carbon
Footprint Evaluation Standard of baijiu industry and provide strong support for the green and low-carbon Internet of Things and machine vision. Visual algorithms digital models and other technologies have been introduced to facilitate
Baijiu Products development of the industry. the visualization of knowledge. Nearly 16.83 million pieces of brewing process data were collected. Based on the brewing process
data we have established the evaluation algorithm model for five major processes namely sorghum soaking (incorporate water
into sorghum one of the brewing materials) steaming and boiling in a steamer grains cooling and mixing with daqu stacking
fermentation and anaerobic fermentation. Therefore quantitative evaluation indicators are extracted to digitally interpret traditional
brewing processes;
We have built Moutai Tiangong Chain and Jiangpin Chain. We use "Tiangong Chain" to make iMoutai's lottery trustworthy and
ensure the compliance legality fairness and impartiality of the subscriptions providing users with privacy protection and preventing
Construction of Smart Moutai tampering. The "Jiangpin Chain" makes it available for us to collect data efficiently and securely during packaging production
warehousing and logistics terminal sales and other links of Moutai baijiu products and also enables the connection and integration
of multi-layer information and the storage of trustable digital evidence onto the chain forming a complete trustworthy traceability
Eagerly embracing digital change and ushering in the era of building Smart Moutai 2.0 we have enhanced the construction of digital information data chain. The two chains have achieved data pulling and consensus through cross chain bridges supporting cross
base and business system from seven aspects namely "terminal network cloud data application intelligence and security" and chain operations. As of December 31 2023 "Tiangong Chain" has generated a total of 1.7 million certificates with a cumulative
have been building basic platforms such as Moutai Cloud big data master data industrial Internet and blockchain to support safe and transaction volume of 51.6 million on the chain. The total number of transactions on the Jiangpin Chain is 53.79 million the total
efficient operation of digital applications. number of traceability certificates it generated is 51.56 million and the total number of cross-chain certificate transactions is 2.22
million. It has responded to 58.89 million inquiries of the public about traceability information of the products.46 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 47
No drinking inducement or instigation or No advertisements on mass media targeting
immoderate drinking; minors;
No description of an act of drinking; No promotion showing driving vehicles after
drinking;
No description of driving a car vessel or airplane
driving among others; No drinking or discriminatory content promotion in
places with religious or ethnic beliefs;
No explicit or implicit indication that drinking
relieves tension and anxiety increases physical Other content or situations prohibited by laws and
strength cures diseases or has any other efficacy; administrative regulations.No promotion indicating that drinking is harmless;
We clarify the ingredients and alcohol content on the product packaging and give a warning that [Drinking too much is harmful to health]
and other signs in the product label. We also add some warm tips such as [Not selling baijiu to minors] [No driving after drinking] into
the product introduction page of the official website and put [We advocate responsible drinking] [Underage drinking is prohibited] and
other signs in the TV advertisements Internet advertisements and other advertisements to proactively alert people to potential risks and
vigorously guide end consumers to drink responsibly.Execute Responsible Marketing Complying with the rule of "not selling alcoholic drinks to minors" and paying attention to the impact of alcoholic products on the underage population we urge our sales-oriented subsidiaries to develop and implement a responsible marketing system.Keeping a strong sense of social responsibility in mind and taking the "five-integration marketing approach" as the Kweichow Moutai Jiang-flavor (Moutai-flavor) Baijiu Sales Co. Ltd. Formulated Responsible Marketing Regulations
guide we are committed to protecting the legitimate rights and interests of consumers in an all-round way vigorously
advocating the concept of responsible drinking and promoting a healthy and civilized lifestyle. We keep improving
service capabilities and improving after-sales mechanisms in a bid to bring satisfactory services to consumers. Kweichow Moutai Jiang-flavor (Moutai-flavor) Baijiu Sales Co. Ltd. has formulated internal regulations related to responsible
Upholding the principle of integrity management we strictly abide by laws and regulations such as the Advertising marketing such as the Management Measures for General Distribution Brands (Products) which clearly require distributors
Law of the People's Republic of China the Interim Measures for the Administration of Internet Advertising and the to strictly comply with laws and regulations such as the Trademark Law of the People's Republic of China and the Advertising
Consumer Rights Protection Law of People's Republic of China and have formulated the Management Measures Law of the People's Republic of China in which there are clauses that state that it is prohibited to mislead consumers by
for the Marketing and Promotion of Moutai Baijiu Distribution System the Guiding Principles for the Management of making fictitious exaggerated one-sided or other misleading false advertisements on the products sales network or
General Distribution Products (Brands) the Marketing Activities Support Program for Kweichow Moutai Baijiu and other services.systems to standardize advertising and marketing and safeguard consumers' rights and interests.Kweichow Moutai Baijiu Import and Export Co. Ltd Formulated Responsible Marketing Regulations
Marketing Compliance
Kweichow Moutai Baijiu Import and Export Co. Ltd. has formulated the Policies and Management Measures of Kweichow
We keep improving the advertising review process. We have formulated the News Publicity Management Measures the Advertising
Moutai Baijiu Import and Export Co. Ltd. on "Responsible Marketing". It takes an active part in ensuring the authenticity and
Review Process and Operation Guidelines and the Advertising Positive and Negative List clarifying the dissemination content and
effectiveness of promotional content maintaining a good competitive environment protecting consumer privacy and data
review mechanism. We implement "three reviews and three proof-readings" reviewing all promotional information and content to be
and advocating responsible drinking. In addition the Company revised the Measures of Kweichow Moutai Baijiu Import and
released to the public to provide correct guidance to consumers from the root.Export Co. Ltd. for the Management of Expenditure for Advertising and Promotion Activities in Export Markets strengthened
We insist on strengthening content review. Adhering to the principle of authenticity we objectively describe product promotion and the audit methods and intensity for activities and advertising and strengthened the closed-loop management of activities and
don't include any suggestive or inducing words in the text and language expressions. On the basis of ensuring clear and distinguishable advertising from audit supervision to evaluation.images in graphic creativity and videos we review the elements in the images to ensure accuracy and verifiability. Meanwhile we strictly
implement the special prohibitive regulations for advertisements on liquor in promotion including but not limited to:48 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 49
Publicity and Training in Responsible Marketing The achievements of publicity and training in responsible marketing carried out by subsidiaries:
We strictly adhere to the code of conduct for responsible marketing and carries out special training on responsible marketing for the
staff of legal compliance departments brand promotion departments distributors self-operated stores and exclusive stores etc. In 2023 Kweichow Laymau Baijiu Co. Ltd. carried out training in service standards for exclusive stores and the
terminal sales system of Moutai baijiu further improving the sales service standards of exclusive stores and improving
the customer service level of store staff and carried out product knowledge training and responsible marketing policies
explanation for core terminal stores to strengthen the implementation of responsible marketing policies in stores.Kweichow Moutai Jiang-flavor (Moutai-flavor) Baijiu Sales Co. Ltd. conducted a total of 10 training sessions in 2023
Comply with laws and regulations; covering various marketing courses including responsible marketing with 1167 trainees.Principles of Comply with various rules and regulations formulated by the competent authorities and
responsible In 2023 Kweichow Moutai Baijiu Import and Export Co. Ltd. actively promoted responsible marketing and posted 16
marketing industry self-discipline conventions; articles on responsible marketing with 5512494 impressions and 111964 engagements.Comply with industry rules and market norms.The target audience shall not be minors pregnant women or other individuals who are
Target not suitable for drinking alcoholic drinks;
audience of
products and Avoid attracting minors in marketing or promotional methods;
advertising
Channels and self-operated stores are required not to sell alcoholic products to minors.Advocating Advocate responsible drinking and healthy lifestyles;
responsible
drinking Proactively alert people to potential risks of drinking alcoholic drinks.Real information on the product;
Accurate and
fair information Using misleading information to promote products is prohibited.Provide interpretation and training on the Code of Conduct for alcohol drinks advertising;
Legal
compliance Provide interpretation and training on industry regulatory requirements and market norms.Training on responsible marketing50 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 51
Responsible Marketing Audit Kweichow Moutai actively promotes the concept of responsible drinking
We conduct responsible marketing audits inspects marketing and promotion practices and rectifies issues if necessary to improve
business. In 2023 the Company participated the "2023 National Responsible Drinking Awareness Week" a nationwide public
welfare campaign initiated by the China Alcoholic Drinks Association (CADA). More than 1300 third-generation exclusive
stores of Kweichow Moutai Baijiu Sales Co. Ltd. and 187 experience centers of Kweichow Moutai Jiang-flavor (Moutai-
Kweichow Laymau Baijiu Co. Ltd. conducted annual responsible marketing audit flavor) Baijiu Sales Co. Ltd. participated in the event covering 32 provinces municipalities and autonomous regions
across China. During the event the Company promoted the concept of responsible drinking and strived to enhance the
awareness of responsible drinking among the public and consumers by posting posters at stores and distributing leaflets.In 2023 Kweichow Laymau Baijiu Co. Ltd. initiated the construction of its internal control system and compiled the
Internal Control Handbook of Guizhou Laymau Liquor Industry Co. Ltd. which includes marketing channel management
sales business management and customer relationship management. It regularly conducts responsible marketing audit The number of the third-generation exclusive stores of The "responsible drinking" campaign
conducting self-examination and self-correction for problems in marketing and disclosing the audit results. In 2023 Guizhou Kweichow Moutai Baijiu Sales Co. Ltd. amounts to has covered
Laymau Liquor Industry Co. Ltd. identified the lack of institutionalized standards for monitoring advertisements from an audit
and some advertisements were not monitored. In this regard it actively carried out rectification. 1300 32 Provinces autonomous regions
and municipalities
nationwide
Kweichow Moutai Baijiu Import and Export Co. Ltd. conducts responsible marketing audits
Kweichow Moutai Baijiu Import and Export Co. Ltd. has incorporated "responsible marketing" into its internal audit process
and actively provides relevant contents for audit including the publicity of Moutai marketing strategies products responsible
drinking and environmental protection through online and offline advertising channels.Advocation of Responsible Drinking
We take an active part in awareness campaigns to advocate responsible drinking. A poster on responsible drinking Leaflets on responsible drinking
Kweichow Moutai put forward the proposal of "advocating responsible drinking
together" in Global Spirits T3 Dialogue
The Global Spirits T3 Dialogue organized by the China Alcoholic Drinks Association and jointly initiated by Kweichow
Moutai Diageo and Pernod Ricard was held in London with the theme of "Driving innovation pursuing sustainability
and embracing future". We signed the Consensus on International Cooperation in Global Spirits T3 Dialogue jointly with
Diageo and Pernod Ricard regarding "advocating responsible drinking together" and some other issues. In this dialogue
we proposed three suggestions: establishing a "T3" hosting mechanism establishing a dialogue and communication
mechanism and advocating responsible drinking together.Regarding "advocating responsible drinking together" we hope to work together with other alcoholic drinks enterprises
to promote the concept of "drinking healthily and responsibly". The Company would like to join the International Alliance
for Responsible Drinking (IARD) in the future to actively promote the responsible drinking practices of the global spirits
industry.52 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 53
Improve After-sales Mechanism
We have established a customer service center revised the Management Measures for Customer Consultation and Complaints and
developed the Kweichow Moutai Standard Service Language for Exclusive Stores as well as the Kweichow Moutai Standardized
Service Language Handbook. In addition we have improved the channels and methods for customers to voice their concerns such as
the 400 customer service hotline self-operated stores in other provinces and regions and iMoutai as well as interviews and letters
continuously optimizing the customer complaint management system to improve the customer's consumption experience.Quick processing mode
of knowledge base
Feedback Processing by the knowledge base
Centralized
control Receive
400 hotline complaintsSimple
Customer service Customer
Center service center 0+3+3 processing
Self-operated stores mode
in other provinces Accept Distribute Complaint
Regular Receive Time limited
and regions type complaints processing
iMoutai
interviews and
letters Analyze
and Supervise
output Feedback
Little Red Book
Black Cat etc
Receive Emergency
complaints response Feedback
Emergency Spread Culture of Mei
response mode
o Ro
Customer Complaint Handling Process wRound t und three
Following the "Purple Line" development strategy Awakening
Rain of Insects Spring
we improve the "Nine Series" of cultural system and Water
Pure
Equinox Brightness
Beginning Grain Rain
vigorously promotes cultural dissemination. We actively of Spring Beginning
Great Cold 3 rd
Online Telephone demonstrate its culture to the world expands and enriches
d round of Summer
nd rou
n of Da
2 aqu
qu
Slight Cold of D Grain Buds
customer customer iMoutai the connotation and denotation of Moutai culture and
service service promotes the creative transformation and innovative Winter Solstice Follow the Grain in Ear
development of excellent traditional culture. nature and
Great Snow respect the Summer
man Solstice1
so rt d
Slight Snow f D oa uq n
n
d u Slight Heatu th r
o u
6 Da
q
7th round of
Annual service satisfaction rate Annual service satisfaction rate Satisfaction score: 99.36; Number of Beginning of Daquof Winter Great Heat
complaints related to products and
97.65% 99.14% Adhere to the Core of
Frost's Beginning
Descent of Autumn
End of
Cold Dew White Heat
services: 9957; Customer complaint Brewing Culture Autumnal DewEquinox
Xi
resolution rate: 100% s ao sr ha ( venAfter years of practice and summary we have established ghu tm o p nd se in ut t Rouo
Customer Service Satisfaction Scores a brewing culture that keeps in tune with the times
use)
adapts to local conditions and follows the law of nature.Moutai offers a full lifecycle product service that integrates consultation trading complaints product identification and exchange We schedule production cycles according to the 24 solar
and optimizes the consumer experience through standardized marketing service processes. It has formulated the Kweichow Moutai terms and extend "keeping in tune with the times" to the Connotation and denotation of Moutai's culture of
Management Measures for Product Replacement (Rework) and the Management Measures for Exchange of Leaking Bottles to cultural connotation of "Follow the nature and respect the "Follow the nature and respect the man"
continuously improve product after-sales management and services. It regularly provides product exchange services in offline stores man".based on the requirements of the entire product lifecycle providing customers with after-sales value-added services to meet their higher-
level needs and improve customer satisfaction. Moutai has established product identification service centers in various provinces across
the country clarifying product identification exchange principles management responsibilities and work procedures. In 2023 a total of
47076 bottles were exchanged in various stores nationwide with 25476 bottles being replaced under advanced exchange service. The
average replacement cycle was 8.23 days.Customer
complaint
Complaint
interface
Implicit Indirect Direct
Special
Round one
Round six
Round five
our
oun
d f
R
5
th round
nd
th
4 r
ou of Daququ
of D
a
put to se)
osh
a ( to u
Za m
in
sorg
hu54 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 55
Enrich the Cultural Connotation of Products 1.5L Guizhou Daqu Baijiu (Si Shui Liu Nian)
We have explored inspiration for our products from zodiac 24 solar terms Flying Fairy (Feitian) the intangible cultural heritage and Guizhou ethnic batik blue has been adopted as the main
other traditional Chinese cultural elements and created a series of cultural products empowering us with culture to create more value color tone of the product and the pictures serve as an artistic
and providing consumers with richer cultural experiences. expression of batik patterns with beautiful meanings presenting
unique Guizhou ethnic culture in multiple dimensions.Kweichow Moutai 24 Solar Term Baijiu
With cultural characteristics of the 24 solar terms at the core the
packaging is designed using "lustrous green" for the dominant
hue. It conveys the characteristics of the solar terms through Moutai Prince (The Chinese Zodiac Year of the Loong)
illustrations which showcase the harmonious coexistence of the
human and nature. The design of the liquor body has incorporated
the flavor and characteristics of seasonal crude baijiu giving each
The keynote of this product's packaging is Xiangye (a kind of light
product a unique seasonal flavor.yellow) and bright yellow is the dominant hue. The three paintings
Soaring Loong Painting Painting of Loong Soaring in Prosperous
Times and Auspicious the Year of the Loong created by the
calligraphy and painting artist are used as the core elements
highlighting the unique charm of the oriental aesthetic colors and
Chinese poetry painting and calligraphy.Scattering Flower Fairy Moutai
The packaging of this product has been designed focusing on
the elements of flying fairies in Dunhuang murals. The contour
line drawing technique has been used aiming to achieve the
effect of Wu Daozi's style with strokes full of changes and
vigor expressing the internal world of the characters. And the
bottles are made with a brand-new ceramic craftsmanship
demonstrating the style of rock color painting and presenting a
mineral ceramic texture consistent with Dunhuang murals so that
the product culture is in harmony with Dunhuang murals.Cultural and Creative Baijiu Jointly Launched by Moutai 1935 and Chinese National Geography
The design of this product has been inspired by the shape of
Hu Huanyong's Line or Heihe-Tengchong Line (the cultural and
geographical line of demarcation drawn by Hu Huanyong) with
illustrations imitating the landmark buildings along the line. It has
integrated the characteristic architectural clusters of eight major
cities concretizing and materializing the geographical research
value of the Hu Huanyong Line showcasing the geographical
style of China.56 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 57
Cultural Expression of Innovative Activities
We have innovatively carried out a series of cultural activities on the 24 solar terms to create our own festival culture IP using activities
as carriers to convey the beauty of culture; upgraded the Moutai Fans Carnival and the initiative for cultivating inheritors leaving
exclusive beautiful memories for consumers; carried out a series of activities named "Moutai World Tour with MEI" to promote China's
excellent traditional culture and provided a Moutai perspective for the world to understand China.Moutai's Global Tour with MEI Moutai Fans Carnival
From September 19th to 29th 2023 Moutai's Global Tour with MEI was carried out. We visited Japan France and the We fully leveraged the roles of Moutai Fans Carnival as a
United Kingdom in 11 days and carried out over 40 activities. It was a journey of thousands of miles and we experienced cultural communication platform image display platform
nine time zones. Guided by "MEI" following the three main themes of friendship culture and brand we have deeply exchange and mutual learning platform and upscale taste
integrated "A Spirit from China · A Toast to the World" into "mutual learning among different civilizations the harmony platform. It traveled across China with a Moutai cultural feast
between man and nature cultural integration industrial solidarity and pursuing dreams" exploring the new path for Moutai reflecting Moutai's views on beauty that is "Unique but
to promote "MEI" to the world promoting cultural exchanges and mutual learning between China and foreign civilizations United" respecting and treasuring the beauty of integration
through cultural expression and enhancing the reputation of Chinese brands. while maintaining Moutai's unique beauty. Started from
Xinjiang and winded up in Guangdong 2023 Moutai Fans
Carnival invited more than 10000 Moutai fans from different
fields and industries throughout the year.Inheritors Program
We made more efforts in the training for inheritors of Kweichow Moutai's century-old stores to enhance the inheritors'
Cultural activities on the 24 solar terms
awareness of the quality brand craftsmanship and cultural core competence of Moutai. We support and encourage
inheritors to join in the cause of Moutai and create a better life together. In 2023 a total of four sessions of Inheritors
In light of the 24 solar terms we innovatively carried out characteristic cultural activities such as the "Spring Equinox Forum" Program were carried out.and "Thanksgiving Activity on Qingming Festival" to promote the development of traditional Chinese culture and Chinese
baijiu culture through cultural innovations.58 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 5960 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 61
Addressing Climate Change Identification and Response to Climate Change Risks
Risk Type Risk Description Mitigation Measures
Kweichow Moutai responds to the national "carbon peak and carbon neutrality" strategy to tackle the challenges posed by climate
change. Following the framework and recommendations of the International Sustainability Standards Board (ISSB)7 it identifies climate * Conduct water footprint analysis and targeted research
The tightening regulations on
change risks and opportunities from four dimensions: governance strategy risk management as well as metrics and targets. This on reducing water consumption to reduce the probability river basin environment will
includes conducting GHG management such as carbon stocktake exploring response strategies and measures and collaborating with of impacts on products;restrict the use of the water in the
upstream and downstream enterprises to jointly address climate change risks and build a better home. Chishui River. * Plan the reserve and processing for key raw materials in
advance.We prioritize climate change risks as an important issue integrating them into daily operations and development strategies. We have
established an ESG Promotion Commission led by management to coordinate the overall green transformation of the entire value chain
providing reference and examples for the "carbon peak and carbon neutrality" efforts of the industry. The gradual implementation of
policies such as carbon trading * Develop and implement carbon reduction plans;
carbon taxes and environmental * Introduce green and low-carbon technologies;
taxes necessitates the imperative
Climate Risk Management Policy and transition to green and low- * Strengthen energy management during production
Legal Risk carbon practices imposing higher processes;
Kweichow Moutai has proactively identified and adapted to the physical and transitional risks presented by climate change and requirements on Kweichow * Implement energy-saving renovations and use low-energy
developed preventive measures and management methods for different types of potential risks aiming to achieve comprehensive Moutai's energy-saving and consumption equipment.emission reduction efforts.identification scientific assessment effective prevention and orderly control in a bid to enhance our ability to withstand climate change
risks and ensure sustainable and stable operations.Regulators have higher
Identification and Response to Climate Change Risks requirements for the accuracy * Strictly adhere to compliance requirements for information of environmental data reported disclosure;
by companies increasing the
pressure and compliance risks of * Monitor key environmental indicators during production Risk Type Risk Description Mitigation Measures
Kweichow Moutai's environmental and operations.information statistics.Extreme events such as heavy Transition
rainfall high temperatures Risk
mudslides and wildfires will affect With the government's stricter * Continuously advance the transformation of low-carbon
normal operations due to the controls on energy consumption and energy-saving technologies;
limited tolerance of the human * Closely monitor weather forecasts coordinate with local of manufacturers Kweichow
body; authorities to promptly obtain information on extreme Technical Risk Moutai needs to allocate more * Reduce energy input costs through resource recycling;
weather events; costs for energy conservation
Damage to infrastructure such and consumption reduction in its * Choose raw materials and suppliers that are more Acute Risk
as power supply water supply * Develop emergency plans for extreme weather events production and operations. energy-efficient and environmentally friendly.gas supply and roads will affect and set up a working group on the safety for extreme
raw materials supply logistics weather events;
distribution and energy supply * Reduce carbon emissions based on carbon footprint The market's preference for
leading to cost increases as well stocktake throughout the entire lifecycle;
Physical green brands and products is as reduced production capacity
Risk becoming increasingly evident * Implement lightweight transformations for packaging and performance indicators. Market Risk adding pressure to Kweichow materials to demonstrate the Company's determination in
Moutai's low-carbon production low-carbon transition;
* Continuously monitor reports on the trend of climate and operations.Chronic changes in the climate warming; * Increase the green level of waste resource utilization.environment will lead to changes * Carry out basic research on microorganisms and
in the quality and flavour of main determine the basic characteristics of microorganisms in * Strengthen communication with stakeholders to fully
ingredients such as sorghum Kweichow Moutai's core production areas; understand their demands;
Chronic Risk and wheat brewing microbial Failure to meet the expectations
environments and water * Conduct conservation research on important raw of stakeholders regarding climate * Promote the Company's progress in green and low-
materials involved in the Company's production to Reputational environments and quality thereby change initiatives may result in carbon initiatives such as green packaging sustainable
affecting the quality and flavour of understand their suitable growth conditions;
Risk
negative impacts on Kweichow procurement and circular economy practices;
the liquor. * Develop emerging water purification technologies such as Moutai's reputation. * Regularly disclose the Company's emission reduction
bank filtration to ensure the safety of brewing water. measures and their effectiveness.
7 ISSB is an independent international standard-setting body established at the initiative of the International Financial Reporting Standards (IFRS) Foundation and
formally launched at the 26th United Nations Climate Change Conference on November 3 2021 with the aim of developing sustainability reporting standards in line
with the IFRS.62 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 63
While identifying and responding to the foregoing climate change risks we have also been exploring new opportunities arising from it
aiming to integrate climate change into our business development strategy.We collaborated with professional organizations to conduct carbon peak and carbon neutrality research took the lead in
Climate Change Opportunities drafting the Greenhouse Gas Calculation Methods and Reporting Standards for Baijiu Manufacturers (currently soliciting
opinions from the public) and conducted verification of our GHG emissions from 2018 to 2023 to analyze and summarize
previous carbon emissions and effectiveness of carbon reduction pathways and proposed targeted improvement measures.Opportunity Identification Results Opportunity Description In the past two years the carbon dioxide emissions intensity per unit of industrial output has continuously decreased.With continuous introduction of lower-carbon technologies Kweichow
Resource Opportunity to Reduce Moutai can utilize emerging technologies to optimize energy management
Efficiency Energy Consumption in its operations improve resource and energy use efficiency and reduce Kweichow Moutai's GHG Emissions in 2023
operating costs.Index Unit Year 2023 Year-on-year variable ratio
National and consumer attention and favorability towards green products Direct GHG emissions (Scope 1) tCO e 244895.00 -4.40%
Products and Industry Development 2
Services and green factories are increasing. Kweichow Moutai can leverage this as a Opportunities
selling point for its products thereby enhancing its market competitiveness.Direct GHG emissions (Scope 2) tCO2e 9883.008 -82.57%
Total GHG emissions (Scope 1 2) tCO2e 254778.00 -18.57%
GHG emissions intensity tCO e/1 million units of
Climate-Related Metrics and Targets 2 2.95 -28.40%(Scope 1 2) industrial output
In accordance with the Opinions of the CPC Central Committee and the State Council on Comprehensively and Correctly Implementing
the New Development Concept and Engaging in Carbon Peak and Neutrality and the Action Plan for Carbon Peak by 2030 the
Company has developed the Kweichow Moutai Co. Ltd. Action Plan for Carbon Peak and Neutrality put forward a plan for pathways to
implementation of its dual-carbon action and set ambitious carbon control and reduction targets at various stages. 14.99%
3.74% Category 1 - Purchased goods & services
Category 3 - Energy and fuel
1.89%
Indirect GHG Category 4 - Upstream transportation & distribution
Short-term Objectives (2024) emissions
(Scope 3) 1.41% Category 5 - Waste generated in operations
Reduce comprehensive 76.42% Category 7 - Employees commuting
energy consumption per unit 1.16%
of industrial output by 14% Category 9 - Downstream transportation & distribution
0.39%
compared to 2020 Category 12 - Treatment of end-of-life sold products
Decrease carbon dioxide
emissions per unit of
industrial output by 19%
compared to 2020
Calculation basis: GHG emissions are verified by a professional third-party organization in accordance with ISO 14064
Decrease carbon dioxide IPCC guidelines the Guidelines for Greenhouse Gas Emissions Calculation Methods and Reporting in Food Tobacco
emissions per unit of base 7% Alcoholic Beverage Beverage and Refined Tea Enterprises (Trial) Greenhouse Gas Calculation System: Code of Conduct liquor production by for Enterprise Calculation and Reporting as well as other applicable regulations.compared to 2020
8 In 2023 both the headquarters and Heyixing Branch purchased green electricity leading to a significant reduction in Scope 2 emissions.64 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 65
Product Carbon Footprint Green Operations
In 2023 based on environmental footprint analysis methods and referencing national standards such as the Guidelines for Greenhouse
Gas Emission Calculation and Reporting in Industrial Enterprises and Greenhouse Gases - Product Carbon Emissions - Requirements
and Guidelines for Quantification and Communication Kweichow Moutai developed a carbon footprint analysis model. Starting from a The Company strictly adheres to relevant laws and regulations such as the Environmental Protection Law of the People's Republic
life cycle assessment it established a carbon footprint list and conducted assessment and analysis on the carbon footprint of suppliers of China and has developed a number of environmental protection management regulations such as the Overall Plan for Building Xi
raw materials resources energy waste emissions products and by-products etc. involved in production to promote the development Jinping's Ecological Civilization Practice Demonstration Base and Building the Company as a Role Model for Environmental Protection
of a full-lifecycle efficient and low-carbon utilization system. in the Industry Environmental Protection Compliance Guidelines Environmental Protection Management Regulations and Rules on
Environmental Protection Work Assessment to ensure the establishment of a sound and comprehensive system of green operations
thereby guaranteeing environmental compliance in production and operations.Carbon footprint target for 2024 Environmental Management System
Reduce carbon dioxide emissions per unit product by 2% compared to 2020. The Company has established an environmental management system covering the decision-making management and execution
levels. It has developed the Comprehensive Assessment Management Measures specifying that environmental protection performance
is linked to the remuneration of senior executives and relevant staff to ensure the implementation of environmental management
responsibilities at all levels.Lifecycle of the Carbon Footprint of Main products9 The Ecology and Environmental Protection Committee chaired by the Chairman makes decisions and
arrangements regarding all environmental protection management and performance of the Company.Decision-making
level
Special committees for green and low-carbon development as well as water environment management
have been established for specialized management.Management
level
The daily management and execution of relevant work are the responsibility of the Office of the Ecology
and Environmental Protection Committee the Office of Emergency Response for Environmental Incidents
and its emergency response teams the Office of carbon peak and carbon neutrality Management and the
Stage Raw materials Manufacturing Transportation and Distribution and Product Use and
10 Office of Water Resources Management.production operations logistics operations store operations Disposal Execution level
including suppliers
Share of
Carbon
Emissions 50.40% 20.23% 0.96% 2.25% 26.16%
9 Carbon emissions are calculated based on the carbon dioxide equivalent emitted by each bottle of product at each stage.
10 The product use and disposal phase refers to the process of product use waste generation and disposal.66 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 67
Environment Process Management Emergency Management for Environmental Incidents
The Company has been optimizing its environment process management model. Through channels such as telephone interviews and The Company developed the Emergency Plan for Sudden Environmental Incidents at Kweichow Moutai Headquarters in accordance
on-site exchanges it has gathered the expectations of stakeholders. From the dimensions - quantity speed quality cost-effectiveness with relevant laws and regulations such as the Environmental Protection Law of the People's Republic of China and Emergency
harmony and innovation it has put forward 24 main requirements of stakeholders for environment management. With the tool - Key Response Law of the People's Republic of China. Emergency drills and specialized training for sudden environmental incidents were
Success Factors (KSF) matrix it has identified seven key requirements for the environment management process. conducted covering over 50 subsidiaries shop floors and organizations.Kweichow Moutai's emergency drill for sudden environmental incidents in 2023
1. Strengthen brewing During the reporting period we did not
ecological protection experience any significant environmental To enhance the emergency response capability for sudden environmental incidents the Company conducted an
Enhance the protection of brewing water v iolat ions and our environmental emergency drill in August 2023 adopting a blind exercise format for practical training. This approach enabled the
sources
management system GB/T 24001-2016/
Improve air quality identification of problems improvement of plans and accumulation of experience further strengthening the practicality
Maintain the stability of the micro-ecology ISO 14001:2015 certification was within operability and effectiveness of emergency response.in the production area the validity period.Assist in the green protection of the basin
2. Enhance pollution control
Improve the environment
management system
Reduce pollutant emissions
3. P romote efficient utilization Emergency drill
of resources and energy
Increase the energy utilization rate
Increase the resource utilization rate
Facilitate the recycling and utilization Emissions Management
of waste materials
The Company improved the treatment of wastewater waste gas and waste and reduced discharge of pollutants by firmly preventing
4. Promote green and low-carbon pollution at the source strengthening control at key points and strictly managing the end treatment to ensure compliance with relevant
development laws and regulations for discharge of all types of pollutants.Reduce GHG emissions
Wastewater Discharge Management
Certificate of Environmental The Company strictly follows relevant laws and regulations such as the Water Pollution Prevention and Control Law of the People's
5. Green tech innovation Management System Certification Republic of China. With the principles of grading and classification classified treatment and resource utilization the Company has
New technologies processes carried out systematic construction and upgrading of the factory area's pipeline network and sewage treatment facilities. This has
materials and equipment resulted in a daily wastewater treatment capacity of 23000 tons. In the meantime plans are underway to construct the Chinese
Ecological Wetland to purify and reuse the treated "tailwater" to reduce the impact on the Chishui River ensuring effective pollution
prevention and control efforts. Research projects such as production wastewater characteristic analysis biological amplification and
6. Improve the environment comprehensive utilization of high-concentration sewage have been conducted. Also efforts have been made to develop regulations
monitoring system relating to the treatment process equipment management and operational supervision of production wastewater from producing the
Build a data management platform Jiang-flavor Baijiu.for environment monitoring
Wastewater Discharge
7. Enhance the modern
environmental governance system Index Unit Year 2023 Year-on-year variable ratio
Ensure legality and compliance
Timely resolution of environmental Wastewater discharge volume 10000 tons 215.17 -4.10%
issues
Timely elimination of environmental 10000 tons/1 million units of
hazards Wastewater discharge intensity 0.0025 -16.67%industrial output
Calculation: Wastewater discharge intensity = Wastewater discharge volume / Unit industrial output68 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 69
Management of Exhaust Emissions Management of Waste Discharge
The Company's exhaust emissions primarily consist of sulfur dioxide and nitrogen oxides generated during the production process. We We have strictly followed relevant laws and regulations including the Law of the People's Republic of China on the Prevention and
adhere to the Law of the People's Republic of China on the Prevention and Control of Atmospheric Pollution and have equipped each Control of Environmental Pollution by Solid Waste and developed the Solid Waste Control Procedure Regulations on the Management
emission point with comprehensive environmental protection facilities to ensure stable compliance with emission standards for various of Waste Materials Recycling and Regulations on the Management of Hazardous Waste based on the principle of resource utilization
types of exhausts. In addition nitrogen oxides carbon monoxide ozone and other indicators have been monitored at five air quality green development ecological development standardization and reduction to strengthen the management of solid waste. Guided
monitoring stations within the plant area. In 2023 the emission rates and concentrations of various exhausts from the Company met the by ecological industrialization and industrial ecology we have standardized the disposal of hazardous waste significantly reduced
corresponding limit requirements set forth in the Emissions Standards for Air Pollutants (GB16297-1996). construction and kitchen waste etc. and raised the awareness of all staff members for environmental protection.Waste Emissions
Strengthen the standardized management of dust from construction projects and roadways
Dust generated from within the Moutai Baijiu Geographical Indication Protection Area to strictly control the emissions Index Unit Year 2023 Year-on-year variable ratio
construction and
operation sites of air pollutants from the source such as inhalable particles lung-damaging particles and Ton per 100 million yuan of
ozone. Density of total waste 541.43 -8.04%industrial output
Utilization rate / 100% /
The Company has been using natural gas which is clean energy as fuel for boilers and
Nitrogen oxides
generated from installed continuous emissions monitoring systems for flue gas in boiler rooms to monitor
boiler operations nitrogen oxide emissions in real time. We are piloting the installation of denitrification facilities to
substantially reduce emissions of nitrogen oxides.Promote green transportation by advocating for employees to use public transportation for
personal travel encouraging the use of new energy vehicles promoting the "3+3" plan for new Energy Management
Vehicle exhaust energy vehicles in the factory area and improving the infrastructure for new energy vehicles
emissions
in the factory area. In 2023 the proportion of new energy vehicles in the factory area reached The Company has increased resource utilization efficiency through measures such as optimizing manufacturing processes and
14.3% an increase of 5.5% from a year earlier. upgrading equipment to integrate the concept of energy conservation and emission reduction into all aspects of its production and
operations. During the reporting period we have been optimizing energy water resources and packaging material management to
promote the optimization of resources allocation and sustainable production.We have strictly adhered to relevant laws and regulations such as Law of the People's Republic of China on Energy Conservation
developed the Energy Management Manual Energy Operation Management Regulations and Energy Data Management Regulations
etc. and followed the principle of law-based management technological progress consumption reduction and efficiency increase
A negative pressure pipeline conveying system has been added and improvements have been effective supervision and sustainable development to strengthen energy management ensuring that the GB/T 23331-2020/ISO
Daqu-making dust made to the daqu-making system. As a result the concentration of dust in the daqu-making 50001:2018 Energy Management System certification remains valid. We have established an intelligent energy metering platform to
production room was effectively reduced. have online monitoring and automatic analysis of equipment and energy consumption data within the factory area and developed annual
energy targets and metrics that were broken down into various stages of production and operations to manage energy consumption
as part of our efforts to serve as a role model for resource conservation. We have given priority to suppliers of environmentally friendly
and resource-saving materials explored and practiced low-carbon emissions and clean production and promoted the sustainable
development of the value chain. In 2023 we optimized our energy structure by purchasing green electricity to build a new type of
electricity system purchasing a total of 91.702 million kWh of green electricity achieving the carbon reduction goal of full coverage of
green electricity for both the core production area and the plant of Heyixing Branch.70 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 71
Kweichow Moutai's Energy-saving Measures in Various Stages
Distribution centers/
Manufacturing and operations Transportation and logistics store operations
Energy-saving and Emissions Reduction Plan Energy-saving and Emissions Reduction Plan Energy-saving and Emissions Reduction Plan
Develop carbon emission management systems and documents at the design procurement and production operation Implement green construction to save materials water energy Enhance employees' environmental awareness
control levels and coordinate the implementation and operation of the Company's resource allocation system. and land. through holding environmental protection
meetings conducting environmental lectures
Conduct feasibility studies on the application of electrode boilers. Improve space utilization through rational warehouse layout and training sessions and playing promotional
planning and adopt an intelligent warehouse management
Apply new technologies such as CO2 heat pumps high-temperature heat pumps and flash evaporation systems videos through multimedia.system to achieve precise inventory positioning and efficient
to recover waste heat and air energy resources within the plant to produce steam gradually replacing natural gas management further reducing storage costs and minimizing the Organize employees to fill out questionnaires
consumption in boiler rooms and energy stations. operation routes of handling equipment. sign the initiative - Energy Conservation and
Explore long-term green electricity procurement agreements with power trading centers to ensure the use of green Carbon Reduction Green Development Use advanced warehouse equipment to automate storage
electricity in the plant area. and Environmental Protection and guide conveyance and sorting highlighting environmental protection
"green employees to practice a lifestyle and work Expand the Company's electricity load capacity to meet future energy transformation needs. concepts saving energy and jointly building a
warehouse" approach of energy conservation emissions .Implement pilot projects for boiler flue gas waste heat recovery and utilization to improve the heat exchange effect of reduction green and low-carbon development.tail flue gas heat exchangers. Use digital and intelligent means to dispatch transportation
vehicles and implement centralized management and planning
Upgrade the steam supply network in 20 shop floors and build an intelligent steam supply network management to reduce the number of trips and waiting time for motor vehicles
system to reduce steam supply losses. improve the efficiency and quality of the supply chain and reduce
Phase out high-energy-consuming electromechanical equipment across all areas and replace them with new energy- energy consumption and carbon emissions.saving electromechanical equipment to reduce energy consumption and losses.Measures and Results in 2023 Measures and Results in 2023 Measures and Results in 2023
In 2023 both the Kweichow Moutai plant and the Heyixing plant achieved full coverage of green electricity; Implemented a pilot project for the recycling and reuse of Moutai Distribution centers and stores conduct
glass bottles within Guizhou Province;
Energy-saving upgrades were implemented for primary pump station equipment increasing water pumping efficiency environmental-related training as required by
by 30%; All 30 freight towing vehicles purchased in 2023 were selected the Company with nearly 200 establishments
to meet the National VI (B) emission standard and in the implementing energy-saving and emission
A waste heat recovery project was conducted during the distillation system's cooling process with potential to utilize
60% transportation of distiller's grains low-carbon and environmentally
reduction plans using energy-efficient
of the waste heat from the distillation system upon full implementation;
friendly clean energy transport vehicles were put into operation lighting fixtures and setting air conditioning
A photovoltaic power generation pilot project was initiated with an installed capacity of 84.8 kilovolt-amperes. based on the "not less than 20%" standard taking an important temperatures reasonably.step towards green transformation; The iMoutai platform adopts the principle of
After the completion and use of the Shuanglong Logistics nearby appointment and pickup to reduce
Park big data and Internet of Things technologies have been the transportation distance for delivery from
applied to collect and monitor the energy consumption of the stores.park in real time and conduct threshold analysis and anomaly
alarms to achieve visual diagnosable and controllable energy
consumption management and promote energy conservation
and emission reduction.72 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 73
Energy Consumption
Index Unit Year 2023 Year-on-year variable ratio
Non-renewable energy Tons of coal equivalent 144173.82 -8.05%
consumption
Renewable energy
Tons of coal equivalent 11270.18 108.41%
consumption
Comprehensive energy
Tons of coal equivalent 155444.00 -4.16%
consumption
Comprehensive energy Tce/1 million units of
1.80-15.89%
consumption intensity industrial output
Packaging Materials Management
The Company has improved the Implementation Plan for Product Packaging Materials for Green Supply Chains Finished Liquor Outer
Packaging Materials Recycling Management System and Regulations on the Management of Waste Materials Recycling promoted the
circular economy advanced green processes implemented the Green Transformation Project for Product Outer Packaging Design and
established green packaging design standards and blacklists for materials selection etc. to build a green supply chain.Packaging Materials
Management Measures
Management Measures Management Measures
Reduction Green development
It is required to consider reducing material consumption in all new product designs without compromising product quality and The Company revised and issued the New Product Development Management Regulations specifying the priority of using
user experience. recyclable biodegradable and environmentally friendly materials for packaging; and developed the Packaging Material
Technology Blacklist (Environmental Protection) List of Restricted and Prohibited Packaging Materials and Negative List
Progress in 2023 of Packaging Materials for New Product Development prohibiting and restricting the use of materials with quality risks and
In 2023 Kweichow Moutai adjusted the types of packaging materials for several existing products: environmental pollution.Reduced the variety of packaging materials: For certain products such as Feitian Moutai 53% and 43% vol new types of
anti-counterfeiting caps were introduced and packaging materials such as ordinary identifiers and RFID box labels were Progress in 2023
discontinued. The number of required packaging materials was reduced from 15 to 13 and the packaging volume of Alternatives to difficult-to-degrade materials: In 2023 the Company replaced pearl cotton with bamboo pulp paper trays
aged Moutai Baijiu was reduced. in the Moutai (Xunfeng) 53% vol 375ml; and strictly prohibited the proportion of using ceramic bottles for new products
Reduced use of paper products: For new products such as the Moutai (Treasure) 53% vol 500ml Moutai (Guimao Year Exploring the application of green materials: In 2023 the Company initiated 14 research and development projects in
of the Rabbit) 53% vol 500ml and Moutai (24 Solar Terms) 53% vol 500ml front and back labels were replaced with green environmental protection and new materials including 10 projects in the bottle field 3 projects in the cap field and
embossed bottles. 1 project in the printing field.Reduced amount of difficult-to-degrade: The velvet fabric was removed from the Moutai (Xunfeng) 53% vol 375ml
leading to an annual reduction of 34.41 tons of velvet fabric.Plan for 2024
Plan for 2024 Pilot programme for localizing packaging material recycling.Calculate the water and carbon footprint of the entire supply chain based on products and analyze the water and energy Application of bio-based green materials.consumption in the packaging material production and supply processes to identify key energy-saving water-saving and
carbon reduction processes. Exploring the recycling of bio-based green materials such as pit-bottom water and distillers' grains.Launch the bottle lightweighting research and development project.74 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 75
Recycling and reprocessing of broken glass Green Office
Moutai advocates for employees to save electricity and water practice low-carbon mobility and other low carbon behaviors and
The Company advocates environmental protection concepts and has proactively proposed the continuously increase awareness of energy conservation and environmental protection to create a better ecological environment.use of glass products in product packaging. This initiative supports suppliers in carrying out
projects for recycling and reprocessing broken glass. It is estimated that 24-36 million waste glass
bottles will be processed annually greatly reducing the environmental pressure caused by waste
discharge.Paper Promote the development and use of online information management platforms to accelerate
Recycling of recyclable packaging materials such as bottles and saving the transition to paperless operations.cardboard boxes through Kweichow Moutai's logistics
Since the end of 2022 the Company has initiated the Kweichow Moutai Glass Bottle Recycling and
Reuse Pilot Implementation Plan. As of the end of developing this report bottle recycling was mainly
piloted in Guizhou Province with 525547 bottles collected. Develop reasonable electricity usage plans include electricity usage in the cost assessment Electricity
saving of each organization's production and raise the awareness of employees for energy
conservation.Research on green packaging materials
The Company initiated a research project to use biodegradable polylactic acid (PLA) material to
weave red ribbons. Water Use reclaimed water for irrigating green belts in the industrial park to reduce the consumption
saving of fresh water for landscaping and raise the awareness of employees for water conservation.By using new environmentally friendly ink and innovatively optimizing the spray coating process
the environmental friendliness anti-oxidation and stability of the ink on the paper packaging are
improved.We have been actively exploring bio-based materials and studying the feasibility of plastic
reduction. Low- Implement odd-even license plate restrictions for vehicles and promote the use of public
carbon
travel transportation.Consumption of Packaging Materials
Kweichow Moutai organized conservation awareness training
Glass bottles Color cardboard boxes Metal bottle caps Ribbons
63440 tons 28304 tons 1185 tons 76 tons In 2023 the Company continued to carry out publicity
campaigns such as "opposing waste" "cherishing food"
and "saving meals" covering more than 20000 people in
the factory area. They were aimed at guiding employees to
be thrifty save resources and live a green life.Plastic bottle caps Ceramic bottles Cardboard boxes Total
2234 tons 7243 tons 10136 tons 112618 tons
Conservation Poster76 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 77
Water Resource Management Reclaimed water reuse pilot project
The Company strictly adheres to relevant laws and regulations such as the Water Pollution Prevention and Control Law of the People's To conserve water and increase the utilization of water resources the Company initiated a pilot project for the reuse of
Republic of China and Water Law of the People's Republic of China. Water resource management is integrated into the overall reclaimed water. The project was completed and put into operation in April 2023 with one production plant selected to
ecological and environmental management framework with continuous efforts in water-saving process upgrades and innovations replace fresh water with reclaimed water. It was used for purposes including toilets garages landscaping and cleaning
leading to continuous rise in water-saving benefits and water resource management. We have developed the Supplier Sustainable resulting in an average monthly saving of over 700 cubic meters of fresh water.Development Implementation Method clarifying the requirements for suppliers to implement water resource protection and recycling.We have collaborated with suppliers to explore water-saving optimization measures assist in improving water use efficiency and strive
to achieve sustainable water resource utilization throughout the lifecycle of the industrial chain.The Company has implemented quota management for water consumption in all aspects of production and operations. In 2023 the
water consumption at all stages both in production and non-production was analyzed to identify water-saving potential. Continuous
optimization of water consumption targets and water-saving benefits was pursued. Targets and implementation pathways were Kweichow Moutai called for suppliers to conduct water conservation renovations
established for subsequent total water intake production water quota and water consumption per unit of product.The Company has been promoting the concept of water conservation and supporting suppliers in implementing water-
Overall water-saving targets: saving reforms to promote the efficient use of water resources. Hunan New Century Ceramics Co. Ltd. implemented
The water-saving target for 2023 in Kweichow Moutai's production area is a reduction of rainwater and sewage diversion during the overall construction process effectively reducing both the discharge and
5% 7.5% treatment of wastewater. In the meantime they constructed an advanced wastewater treatment plant capable of with an actual reduction of ; treating up to 1000 cubic meters of wastewater per day with physical and chemical methods such as sedimentation
and coagulation to remove pollutants from wastewater. Guoci Yong Feng Yuan achieved "zero discharge" of production
The water-saving target for the production area of the Heyixing Branch is a reduction of wastewater by optimizing production processes and equipment.
2% with an actual reduction of 2.5%.
Kweichow Moutai's Water-saving Measures in Various Segments Boiler water treatment process renovation
Water-saving Segment Water-saving measures Achievements in 2023 A pilot project for the renovation of boiler water
treatment processes was initiated applying the
technology - "reverse osmosis + concentrated water
Independent laying of domestic and
greening pipelines with separate metering reuse". The boiler discharge rate decreased from
33% to 9%.
Implementation of pipeline reconstruction to Water saved:
control pipeline leakage about 232000m3 In 2024 the Company will further promote the pilot
Production
segment Boiler water treatment system renovation
project of reusing reclaimed water and expand the
scope of boiler water treatment process upgrades.Treatment and reuse of tailwater
Use of reclaimed water for greening and
sanitation etc. Water saved: The boiler water treatment shop floor after renovation
Replacement of water-saving appliances
Non-production about 167000m3improvement of water usage methods and
segment reduction of end water consumption78 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 79
Water Pressure Assessment Water Resource Management Data
The Company conducted an assessment of the water ecological capacity in the Chishui River Basin investigating the water quality
Index Unit Year 2023 Year 2022 Year-on-year
and ecosystem conditions within the basin. We established a SWAT model for dynamic analysis of water quality and microorganisms. variable ratio
Through longitudinal assessment of indicators such as COD and DOC in the water we identified the impact and risks of factory
production on the water environment and developed targeted solutions. Reuse of reclaimed water 10000 cubic meters 19.70 19.14 2.92%
Extraction of freshwater 10000 cubic meters 658.50 701.95 -6.19%
Water Footprint Calculation 10000 cubic meters/1 million
Freshwater extraction intensity 0.0079 0.0092 -14.13%
units of industrial output
The Company has been exploring alternatives to water sources and water resource recycling. We replaced water with residual crude
baijiu in production to produce pit bottom assessed the water environment of the Chishui River and analyzed the impact of different Total water extraction11 10000 cubic meters 658.50 701.95 -6.19%
water extraction methods on water quality. In 2023 we collaborated with research institutions to conduct water footprint assessments on
our main products.Water recycling rate12 / 87.07% 82.05% 5.02%
Consumption of freshwater 10000 cubic meters 847.96 892.11 -4.95%
Water Footprint of Moutai Baijiu
10000 Cubic meter/1 million
Freshwater consumption intensity 0.0098 0.0117 -16.24%
units of industrial output
Crude Baijiu Total water resource consumption 10000 cubic meters 847.96 892.11 -4.95%
making
Primary Water resource consumption 10000 cubic meters/1 million
production Daqu making 0.0098 0.0117 -16.24%density units of industrial output
Crude Baijiu
storage rooms
Sorghum 11 C alculation method: Freshwater extraction volume + alternative water extraction volume
12
Boiler Calculation method: (Recycled volume / (Recycled volume + water extraction volume)) * 100%
Wheat
Auxiliary
production Energy station
Wastewater
treatment
Production plant
bath
Paper products (cardboard Secondary
boxes and wine boxes etc.) production Production plant
Glass products (wine bottles Canteen
and wine glasses)
Primary
production Blending
Packaging
Secondary Workshop office
production cafeteria
Raw Materials Acquisition Stage Production Process Stage
Packaging Raw
materials materials
Finished Crude
product baijiu80 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 81
Protecting the Environment Biodiversity Conservation
In 2023 Kweichow Moutai conducted research on the establishment
The Company firmly centers around the goal - "Ecological Moutai" adheres to the basic principle of "business built on environmental of a vegetation ecosystem and coordinated protection of biodiversity in
protection" promotes ecological industrialization and industrial ecosystem conducts biodiversity conservation and water environment the core production area of Moutai Baijiu. The green spaces in the core
protection and restoration strengthens the conservation of the Chishui River water source land and water conservation and production area were divided into park green spaces protective green
continuously enhances ecological advantages. spaces plaza green spaces and affiliated green spaces. There are over
400 plant species and positive and negative lists of various types of
trees shrubs and flowering plants in the region conducive to the growth
and reproduction of Moutai brewing microorganisms and climate. In
Ecological Development Index addition through a survey of plant diversity in the core production area it
was found that the plant species in the production area primarily included
We have established an index system for ecological development to measure the overall level of green development of the Company. ferns gymnosperms and angiosperms totaling 455 species belonging
This system evaluates from four aspects: natural ecosystem industrial ecosystem commercial ecosystem and ecological civilization to 353 genera from 138 families (including cultivated species).across 11 dimensions and 39 levels. We have also conducted performance indicators improvement analysis to provide guidance for the
Company's green development efforts. In 2023. there's 4.63% year-on-year increase in Ecological Development Index. At the same time we have continued to protect microbial diversity and developed a framework for a high-throughput sequencing
database of microorganisms in the brewing environment as well as a key technology and an equipment for microbial detection. And 1946
Micro-ecological microorganisms were discovered in the Moutai brewing process and environment including 1063 bacteria and 883 fungi.Stability
2 indicators P
4 r
C
o l in d
e
d u
an
i ct c i
al at
o
o nr r Hundreds of Thousands of Eco-actionstu tem sNa sys
Eco The Company conducted an environmental protection activity with the title "Hundreds Thousands Millions: Eco Action" and
has established a regular mechanism to annually organize environmental protection exhibitions voluntary tree planting special
environmental protection inspections and rectifications and environmental protection training around the themes - "research and training
Ecological in hundreds of fields thousands of people planting trees and tens of thousands of people conducting inspections". This has helped
create a strong atmosphere of "everyone advocating and engaging in environmental protection".Development
Indicators for 2023
"Research and Training on 100 Fields" - Working together for green development
In February 2023 Kweichow Moutai held the event under the theme – "Research and Training on A Hundred Fields"
to promote green development. The Company showcased achievements such as the "Two Mountains" base and
biodiversity through exhibitions promoting the concept of green development to further enhance overall awareness.In addition we organized specialized institutions to conduct thematic training on "The Theory and Practice of Green
Mountains and Waters as Valuable as Mountains of Gold and Silver" and "Green Development and Environmental
Management" covering 800 participants. They learned about environmental policies development trends
implementation pathways and other knowledge to help enhance ecological environmental governance capabilities.
80
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7062.95
6070
65
5060
40
30
20
Target Value 10
Actual Value A visit to an environmental protection exhibition The event - "Research and Training on A Hundred 0
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m82 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 83
Turning green goals into invaluable assets - A development model of coordination between a community of shared
"Thousands of People Planting Trees" - Building a green barrier together future of "mountains water forests land the river and microorganisms" and the green industry
Kweichow Moutai has adopted a holistic and systematic approach to developing a comprehensive protection plan for "mountains water forests
In February 2023 Kweichow Moutai launched the New land the river and microorganisms". Through multiple measures it has been promoting the ecological protection and restoration of the Chishui
River Basin (Renhuai section). It has conducted five major projects: increase of ecological water utilization improvement of air quality land pollution
Year tree planting activity. Company executives led control protection of microorganism and ecosystem balance. Transitioning from standard emissions management to target management based on
teams to the site and planted trees together with 2300 the ecological health of the river it has explored paths for harmonious coexistence between humans and nature. Through the green development
employees embodying ecological concepts through of the industry it has promoted the green and low-carbon transformation of the economy and society and accelerated the green transformation and
practical actions. In this tree planting event more upgrading of the Baijiu industry and optimized green clean and efficient brewing production processes thereby achieving symbiotic and mutually
than 7500 saplings including ligustrum compactum beneficial relationships between ecology and economy.osmanthus fragrans red maple and bougainvillea were
planted. As of now we have greened an area of over
240000 m2 by planting trees as part of our obligations. The event - "Thousands of People Planting Trees" Protecting microorganisms and enhancing quality and efficiency - Collaboratively promoting the protection of
microorganisms and the quality and efficiency improvement of the liquor industry
We have been proceeding with the ecological development index for quality improvement and efficiency enhancement for microbial resources
"Tens of Thousands of People Conducting Inspections": Safeguarding the conservation and the Baijiu production industry in coordination. We have established an ecological development index and indicator system to
ecological bottom line measure the overall level of green development of the Company comprehensively evaluating from four aspects: natural ecosystem industrial
ecosystem commercial ecosystem and ecological civilization across 11 dimensions and 39 aspects. We have also conducted performance indicator
improvement analysis to provide direction for the Company's green development efforts.We have been proceeding with the ecological development
In February 2023 the Company mobilized employees index for quality improvement and efficiency enhancement for microbial resources conservation and the Baijiu production industry in coordination.to conduct thorough inspections on environmental We have established an ecological development index and indicator system to measure the overall level of green development of the Company
protection jointly exploring ecological blind spots. The comprehensively evaluating from four aspects: natural ecosystem industrial ecosystem commercial ecosystem and ecological civilization across
focus was on comprehensive inspections of various 11 dimensions and 39 aspects. We have also conducted performance indicator improvement analysis to provide direction for the Company's green
development efforts. The Company is based on the fundamental concept of "environmental protection for the enterprise" promoting ecological
areas within the plant including pipes ditches wells industrialization and industrial ecosystem. We have carried out biodiversity conservation and water environment protection and restoration
ponds walls and relevant equipment and facilities. All strengthened the Chishui River water source and land conservation and continuously enhanced our ecological advantages.potential factors contributing to environmental pollution
were carefully identified and problems were promptly
discovered and resolved ensuring clear understanding
and effective improvement in our environmental Troubleshooting of environmental hazards Fostering green ecology with cultural tourism - Creating a fusion development model of "Baijiu culture and
protection work. tourism through the leadership of cultural branding
To strengthen the foundation for beautiful economic development and enhance the comprehensive protection of heritage sites Kweichow Moutai
has organized archaeological excavations of the "Origin of Moutai Baijiu " brewing industrial site and promoted the revitalization of cultural relics
related to the "Origin of Moutai Baijiu". Through national intangible cultural heritage such as the "Moutai Baijiu Making Technique" and national
Building the "Three Life Spaces" inheritors we have promoted Moutai's concept of ecological culture demonstrated the ecological charm of the Chinese liquor culture and facilitated
the transformation of ecological advantages into development advantages to achieve a win-win situation for the development of the tourism industry
cultural brand development and environmental protection.The Company based on the "Three Life Spaces" has initiated a special environmental greening plan for the core production area. We
planned the park green spaces protective green spaces plaza green spaces and affiliated green spaces in the region in a reasonable
manner and promoted ecological restoration and enhancement projects such as greening around production facilities in the core
production area the Zhonghua Ecological Wetland and the Ecological Protection Forest along the Tanchang-Maotai Express. This Boosting agriculture with green initiatives - Empowering characteristic resources to create models for rural
included increasing the planting area of green spaces increasing the green coverage of the park and building a green ecological space. revitalization through ecological agriculture
Kweichow Moutai has been leveraging the advantages of ecological agriculture in assisted areas to support rural revitalization and regional green
development. We have driven local ecological agriculture through our own demonstration bases ensuring the supply of raw materials for our industrial
Development of "Two Mountains" chain while creating employment opportunities for local farmers. In addition we have provided farmers with sustainable and diversified sources of
income through models such as land rental service outsourcing and profit sharing integrated the entire industrial chain from planting to production
to sales and incorporated local characteristic industries into our own industrial chain. This has helped foster the development of distinctive regional
The Company relies on the geographical indication protection area of ecological brands and enhance product added value to establish a development model where ecology and growth resonate in harmony.Moutai Baijiu to establish the Guizhou Chishui River Basin Moutai Baijiu
Geographical Indication Protection Ecological Demonstration Zone
(hereinafter referred to as the "demonstration zone") explored the model
of "ecology + culture" that features two-way transformation of "clear waters Empowering development with innovative systems and mechanisms - Holding the key to institutional mechanism
and green mountains" and "mountains of gold and silver" and put forward innovation to ensure the transformation of "Two Mountains"
five typical transformation paths: "turning greenery into gold protecting Kweichow Moutai has upheld the core strategic thinking of "stability at the top technological advancement and talent development" and has explored
microorganisms and enhancing efficiency greening with culture boosting the innovative institutional mechanism model of "institutional integration + technological innovation + talent development" in coordination. In terms of
agriculture with green initiatives and empowering creation". management systems it has established an integrated ecological environment management system that combines "establishing top-level systems Kweichow Moutai was awarded the title - A setting mid-level assessments and formulating bottom-level procedures" aiming to promote high-quality development through high-level ecological
Base of Innovation for Building Two Mountains
In October 2023 we were awarded the national honor – "Innovation environment protection and focus on conducting high-standard ecological environment protection in the Chishui River Basin (Renhuai section) to
create a model for environmental protection in the Chishui River Basin and the high-quality development of Baijiu brewing.Base for Practicing the Concept of lucid waters and lush mountains are
invaluable assets".84 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 8586 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 87
Creating a Happy Moutai Together Democratic Management
We have refined the Measures for Managing the Workers' Congress and Measures for Managing the Workers' Congress at the
Grassroots Level etc. and leveraged the role of the Workers' Congress in democratic management and oversight to safeguard the
The Company adheres to the talent concept that employees are the most valuable asset and talents are the most precious resource. rights of our employees to be informed participate and supervise. Each year we convene the Workers' Congress and holds joint
We have established a comprehensive recruitment development remuneration and welfare system throughout the entire talent chain to meetings of team leads on a regular basis to discuss major issues concerning the immediate interests of the employees. In 2023 97
attract cultivate employ and retain talents. We aim to create an equal and inclusive workplace while safeguarding occupational health proposals were collected classified handled with continuous follow-up and supervised by members of the Company's leadership team.and safety. They were all resolved in 2023.We implemented the "Happiness at Moutai" 2023 Plan for the Pilot Programme of Improving the Workforce's Life. Focusing on six We adhere to the communication philosophy of "equality candor and mutual trust" and have improved bidirectional communication
aspects including better work environment and occupational health management we have implemented our programme - "Happiness at mechanisms and created an equal and inclusive working environment. In 2023 we continued to understand employee demands collect
Moutai" by continually safeguarding the rights and interests of our employees and raising their sense of accomplishment and happiness. suggestions from employees and properly handle them through platforms such as the "Colleague Bar" "Direct Line to the Chairman"
field visits and workshops and surveys. Among them we have received more than 600 opinions and suggestions from employees
through talks and questionnaires; we have researched and handled more than 400 items of "Colleagues' Bar" concerning canteen
management wages and bonuses operation of official vehicles vehicle parking social security benefits and other matters of immediate
interest to employees; we have replied to and handled 45 matters related to employees' welfare and treatment on the platform of "Direct
Compliance and Equality Line to the Chairman".We follow the people-oriented concept by safeguarding the rights and interests of its employees improving its remuneration and benefits Employee Count for 2023
system and establishing a broad platform for talent development to build a diverse equitable and inclusive working environment.Number of Employees 33302
Compliance-based Employment Number of employees by gender (Unit: people) Number of employees by age (Unit: people)
We strictly comply with laws and regulations such as the Labor Law and the Labor Contract Law improving systems such as the Male 22357 30 and below 10483
Employee Recruitment Management Measures and enters into performs modifies terminates or rescinds labor contracts with
employees in accordance with the law. We adhere to equal pay for equal work respect employee rights avoid discrimination based on
geography ethnicity religion pregnancy etc. in all aspects and eliminate any form of forced labor and child labor recruitment. Female 10945 31 to 50 21410
51 and above 140988 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 89
Growth and Development We rely on the "four-in-one" education and training system making full use of resources such as the Employee Training School Moutai Academy and online learning platforms to provide categorized teaching and facilitate employee learning and growth. We have
formulated a series of systems such as Occupational Skill Level Recognition and Appointment Management Measures and Professional
To attain the Company's strategic objectives and realize the value of employees' career we established five major career development and Technical Personnel Title Evaluation and Appointment Management Measures to establish pathways for employees to improve
paths: managerial functional technical skill and marketing and provided a well-established training system and incentive plan to their education and professional qualifications.support the career development of all employees.In the meantime we have encouraged mass innovation activities such as quality control (QC) minor improvements rational proposals
and innovation workshops etc. to stimulate vitality among employees.Talent Development
Enhancing Skills Level Accreditation and Promoting "Certification for All Employees"
We have established a leading group for talent work under the Party Committee to coordinate talent growth and development efforts.We have deepened the talent development system - "Eight steps to cultivate craftsmen" and the talent development programme – "Four
plans" for talent training to continuously improve the employee training and promotion system and enhance talent equivalent density. In We developed the Trial Plan for the Evaluation of Master Technicians selecting the first wave of 10 master technicians at
2023 our talent equivalent density of technical skill13 reached 0.96. Kweichow Moutai.
Our competition "Versatile Craftsman" has been approved by the provincial Department of Human Resources and Social
Security and upgraded to a provincial second-class competition with 12 versatile craftsmen selected."Eight steps to cultivate craftsmen" talent cultivation system Ren Jinsu Skills Master Workshop was registered with the Ministry of Human Resources and Social Security as a
national skills master workshop.Induction training - "Into the furnace" Backbone cultivation - "Refining"
An application has been submitted to the provincial Department of Human Resources and Social Security to add two
Job training - "Forging" Excellent shift (team) lead- "Quenching" new independently accredited occupations (job types) bringing the total to 21 basically achieving the full coverage of
skills level accreditation.Skills recognition - "Smelting" Moutai Craftsman - "Sublimation"
In 2023 256 employees completed academic credentials authentication and registration.Master-apprentice - "Hammering" Technical Position - "Hardened into steel"
With the value chain analysis method we have established 338 positions horizontally divided into 5 major sequences and 30 sub-
sequences. Among them a separate technical and skills sequence was set up to better cultivate a specialized brewing team. The sales
sequence was delegated to sales subsidiaries for upgraded management. We also ensured the integration of modules such as salary
performance and job levels to promote employee career development."Four plans" for talent training
"Chief Plan" for leading talents: Cultivate leading talents who are loyal to the Company's
strategy capable of leading the future research and development of the Company and adept
at exquisite brewing techniques."Inheritance Plan" for brewing talents: Cultivate a team of outstanding backup talents in key
areas such as brewing tasting and liquor body design."Outstanding Youth Plan" for young talents: Cultivate business management talents with a
global strategic vision spirit of market exploration innovative management capabilities and a
sense of social responsibility."Elite Plan" for business management talents: Cultivate an outstanding team of backup talents
in fields such as natural sciences engineering technology and digital informatization for
technological innovation.
13 The equivalent density of technical skills is a characteristic index of a company which refers to
the weighted value of education professional title and skill level/number of employees. Training to Enhance the Overall Development of Backup Talents Specializing in Baijiu Tasting Born after 199290 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 91
Some Achievements of the "Eight steps to cultivate craftsmen" Internal trainer team building
Job training: Over 22000 sessions for new recruits training experienced staff training senior staff training and
specialized training in 2023. In 2023 we appointed the first wave of 48 internal
trainers and invited professional institutions to conduct
Skills recognition: Since 2020 nearly 20000 individuals have participated in vocational skills assessments for training on theoretical knowledge experience extraction
junior intermediate and senior brewers technicians as well as senior technicians. and teaching skills for these trainers to build a stronger
Master-apprentice: Conducted master-apprentice activities resulting in 442 mentor-mentee pairs (at the Company team.level) with 169 pairs formed in 2023.Excellent shift (team) lead: Since the inaugural "Gold Medal Class/Group Lead" selection in 2020 two rounds of
selections have been conducted totaling 183 individuals.Moutai craftsman: The "Moutai Craftsman" selection began in 2019 with three rounds completed totaling 207
individuals. In 2023 the Company appointed the first wave of
Technical position: Moutai brewing technical positions have been appointed every two years since 2016 with a
total of 255 people employed. 48 internal trainers First ceremony for appointment of internal trainers
Training achievements in 2023 Specialized talent training
428 66399 22567 In 2023 we conducted the third and fourth rounds In 2023 we organized offline training sessions with participants. In addition learning of specialized training under the "Chief Plan" and
accounts were opened on the online training platform with an average of 56 learning hours per person. The "Inheritance Plan" to comprehensively enhance
production quality management. Distinguished lecturers
training coverage rate for employees was 98% with an average training duration of 43 hours per person. from Jiangnan University Guizhou University and
Moutai Academy as well as the Company's leaders
Among these comprehensive leadership training programmes were conducted through various channels. Offline
were invited to teach aiming to deepen the professional
training sessions were held 63 times with 6562 participants and a total learning duration of 911 hours. Online capabilities of specialized talents.leadership training courses such as "Excellent Leadership - Co-creating Excellence with the Team" and "6E
Leadership Model Construction" had 537 participants with effective learning durations exceeding 1000 hours. Specialized talent training
"Moutai Cup" Chinese Baijiu Liquor Body Design Competition
In September 2023 we organized the first "Moutai
Cup" Chinese Baijiu Liquor Body Design Competition.More than 150 participants from 67 brewing enterprises
across 22 provinces municipalities and autonomous
regions gathered to exchange skills and learn from
each other. Our employees took home the first second
and third prizes in the competition for the Jiang-flavour
Baijiu.Group photo of leaders guests and participants92 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 93
Talent Retention Rights and Benefits
We have put in place a number of systems to implement personalized talent retention measures creating a strong atmosphere of We have laid a solid emphasis on employee benefits and care established a sound welfare protection system to provide personalized
cherishing respecting and valuing talents. We aim to win and retain talents through multi-dimensional pursuits in material spiritual and support for different employee groups and organized cultural and sports activities to create a warm and harmonious working
value aspects. atmosphere.Dimensions Retention Measures Institutional Mechanisms Benefits
Employee Remuneration Management
Leading remuneration in the industry and generous benefits We have contributed to social security funds such as pension and medical insurance for all employees established an enterprise
Measures etc.Retention annuity system and purchased comprehensive personal accident insurance and supplementary medical insurance. Strictly adhering
through to the Attendance Management Measures we have implemented statutory working hours and leave systems ensuring employees'
benefits Management Measures for the Selection statutory holidays as well as welfare holidays such as maternity leave breastfeeding breaks paternity leave and perinatal care leave. In
Incentives for scientific and technological innovation achievements of Scientific and Technological Innovation addition we have provided free meals for all employees arranged shuttle buses for commuting improved talent housing and provided
Achievements etc. comprehensive support for employees.In 2023 Heyixing Branch established talent apartments expected to solve housing turnover and accommodation problems for 2400
Smooth career development pathways professional talent Middle Management Personnel Management individuals.cultivation mechanisms and an open and fair competition-based Measures and Employee Training
system for talent study and development Management Measures etc.Retention
through Innovative and effective platforms such as Wang Li Skills Master Management Measures for Innovative Studios Care for the Employees
career Studio and Chen Jian Academician Workstation etc. etc.development We have fully recognized the key factors affecting the rights and interests of employees and have developed various measures to
Moutai "Spring Equinox" Science Technology Innovation and Implementation Plan for Moutai Talent Day provide personalized support for various employees.Talent Work Conference Grain Rain "Talent Day" and Autumn Activities and Implementation Plan for Moutai
Equinox Craftsmen Day etc. Craftsmen Day Activities etc.Party committee leaders connect with expert talents and establish Implementation Plan for Party Committee Adhere to the Collective Contract for the Protection of Special Rights and Interests of Female
talent service liaison mechanisms Contacting Expert Talents Workers ensuring their rights in terms of salary holidays promotion and special period
protection. We have purchased health insurance and maternity insurance for female employees
Provincial and municipal talent cards and talent service green Guidelines for the Application of High-level organized gynecological examinations cervical cancer screenings and breast cancer screenings
Retention cards Talent Green Cards Female employees and provided maternity leave and childcare leave. We have established a "Home for Female
through Employees" equipped with lactation rooms parking spaces for pregnant women and distribution
emotional of sanitary products for women during special periods. In 2023 we distributed labor insurance for
bonds Employee Health Examination Management all female employees and activities such as parent-child activities handicrafts and themed reading
Standards Work Plan for Party Committee
Symposiums and visits; reading clubs sporting events and rest were organized to enhance the sense of happiness for female employees.Contacting and Serving Experts and Non-
and recuperation; health management and housing etc.party Representatives and Three-Year Happy
Moutai Plan
Young employees Career path & planning get-togethers for unmarried young employees various interest groups as
well as greetings for employees getting married or giving birth etc.Measures for Managing Rational
Application of achievements proactive placement and adoption of
Recommendations and Measures for
rational recommendations etc.; career development paths such as
Appointment Criteria and Management of
technical guidance workers. Employees
Technical Guidance Workers etc. 22+8 vacation mode home visit leave and only one spouse stationed in other provinces/cities in stationed in other
provinces/cities principle etc.Retention Management Measures for Moutai Outstanding
through Moutai outstanding talents Moutai model workers Moutai Talent Awards Management Measures for
value craftsmen and most beautiful workers etc. Moutai Craftsmen Selection and Recognition Sick employees Visits to sick employees mutual aid fund and charity fund etc.and Reward Optimization Plan etc.Management Regulations for the Re-
Re-employment of retired technical and skilled personnel employment of Technical and Skilled Retired staff Visits to retired employees on the Senior Citizens' Day and Spring Festival personalized free health
Personnel etc. check-ups and various cultural entertainment and sports activities etc.94 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 95
Cultural and Sports Activities Strengthening fitness and nurturing physical and mental health: Kweichow Moutai
conducted sports activities
We promote a healthy lifestyle and enhances employee communication and cooperation through various cultural and sports activities
aiming to ensure a balance between work and life for employees and improve their cohesion and satisfaction.We led employees to participate
For the year 2023 there were 333 interest groups including cultural and sports clubs and English learning groups etc. with 5884 in the 2nd Zunyi Workforce
participants. 822 cultural and sports activities were organized creating a healthy living circle for employees "beyond eight hours". Sports Games and won the
men's basketball championship
and the men's 5-a-side football
championship and took part in
the badminton competition all
Songs and Dances Charm of Kweichow Moutai: The 7th Cultural and Art Festival contributing to a healthy positive
of the Workforce and virtuous atmosphere.We held the seventh Cultural and Art Festival of the Workforce covering various forms such as singing dancing
instrumental music recitation work-break exercises essays and creative design etc. Over 10000 staff participated
creating a youthful and positive corporate atmosphere.
2nd Zunyi Workforce Sports Games
We conduct annual surveys on employee satisfaction dedication and corporate culture identity through third-party online anonymous
questionnaires. In 2023 employee satisfaction reached 87 points dedication 93.5 points and corporate culture identity 94.8 points.Through cross-analysis of the data the employee engagement in 2023 reached 91.8 points showing a further improvement compared
to 2022.Employee turnover rate in 2023 < 1%
The 7th Cultural and Art Festival of the Workforce96 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 97
Health and Safety Health and Safety Measures
We have placed a high value on the occupational health and safety of employees consistently improved the occupational health and During the reporting period following external audits conducted by the China Association
safety management system and provided a healthy and safe working environment for employees to safeguard their health rights and for Quality it was determined that the Company's occupational health and safety
interests. system had no major non-compliance issues and operated effectively. We obtained ISO
45001:2018 certification for its Occupational Health and Safety Management System
covering the production and sale of the Moutai Baijiu and Jiang-flavor series Baijiu.We have extended occupational health and safety requirements to relevant parties
The Health and Safety System explicitly stipulating in supplier admission standards that important material suppliers and
labor outsourcing suppliers must have occupational health and safety management system
certification.In accordance with laws and regulations such as the Occupational Disease Prevention and Control Law and the Regulations on the
Supervision and Administration of Occupational Health in the Workplace we have developed the Occupational Health Management We have developed annual occupational health and safety management objectives and
System and continuously improved the framework for employee health and safety management. We have established an Employee implementation plans and implemented the safety responsibility system. All employees
Health Management Leadership Team led directly by the senior executives of the Company to coordinate health and safety strategies sign the Safety Production and Fire Safety Responsibility Agreement. Safety objectives are
and performance management improve the employee health organization management system and establish service guarantee also linked to employee performance.systems. Our general manager leads and promotes the strategic and performance management of health and safety.We have implemented the requirements of relevant national provincial and municipal Certificate of Kweichow Moutai's
documents deepened efforts to become a "Healthy Enterprise" and nurture "Occupational Occupational Health and Safety Management System
Health Experts" and has been awarded the provincial title - "Healthy Enterprise". And two Certification
employees were awarded the title "Occupational Health Experts".Employee Health Management Leadership Team
Office of the Employee Health
Management Leadership Team Kweichow Moutai's 2023 Safety Objectives and Achievement Status
Safety Objectives for 2022: Progress in 2023:
Number of major safety incidents: 0 Number of major safety incidents: 0
Operations Management System Production Auxiliary Systems Production Systems
Employee safety training ≥ 94% Employee safety training 100%
Timeliness rate of hazard rectification ≥ 94.5% Timeliness rate of hazard rectification 100%
In 2023 through data analysis it was found that the total number of work-related injuries at Heyixing
Branch decreased compared to the previous year but the number of sprains increased compared
to the previous year with most occurring among new employees. To address this on one hand we
strengthened safety education and training organized safety production "three-level" education
invited medical experts to promote the mechanism of sprains and share practical knowledge for
preventing sprains. On the other hand we introduced advanced technologies such as motion capture
conducted research projects to study how to help employees exert force scientifically strengthened
labour protection and further improved the standardization of actions. It proved to be quite effective
with a noticeable decrease in sprains among new employees in subsequent periods.Kweichow Moutai's Occupational Health and Safety Management Structure
Party Committee Office (Company Office)
Organization and Human Resources Department
Safety Management Department
Masses and Youth Department
Life Service Support Center
Corporate Culture Department (Media Integration Center)
Corporate Development Department
Finance Department
Audit Department
Ecology and Environmental Protection Department
Digital and Information Management Center
Planning and Construction Department
Production Management Department
Equipment and Energy Management Department
Materials Supply Center
Power Workshop
Maintenance Support Workshop
Production Material Distribution Support Workshop
Transportation Support Center
Life Service Support Center
Crude Baijiu production plants
Daqu production plants
Blending and Storage plants (Liquor Body Design Center)
Packaging Production plants98 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 99
Activities for the mental health care of employees
We launched a public account "Communication from Heart to Heart" on our online platform releasing information relating
to mental health knowledge 34 times throughout the year. Over 3000 copies of the handbook - Ten Elements of Mental
Health Literacy were printed and distributed to grassroots trade unions and teams for study. Throughout the year mental
health counseling services have been provided to over 90 employees.Pilot development of a "health cabin"
Centered around the health issues and needs of employees a multi-disciplinary team (MDT) provided preventive Specialized training on safety management Training on safety production and fire management in
healthcare services to employees through activities such as promoting health knowledge self-health checks healthcare packaging production plants
therapy and psychological care. This initiative aimed at creating the service model – "The union is by your side to ensure
your health every day."
Personalized occupational health protection
We have established a personalized occupational protection equipment repository customizing special dust-proof masks for
the daqu-making process and developing food-grade silicone shoes for workers involved in the fermentation process thereby
improving occupational health risk factors. Personalized occupational health examination plans are developed based on age
production plants and departments and job types to ensure the physical and mental health and safety of
employees.Specialized training on firefighting skills Specialized training on safety management of
hazardous chemicals
Safety Production Education and Training
We have conducted various safety education and training activities and organized safety
culture events in accordance with the Regulations on Safety Education and Training People obtained safety management
Management and the List of Tasks for the Safety Education and Training Outline to further qualification certificates
enhance employees' awareness of safety production and their safety skills.We organized a number of activities for the "Month of Safety Production" such as "Everyone 416
Talks about Safety and Everyone Knows Emergency Response" and our employees had an
increased awareness of safety. 1679 sessions on topics including hazardous operations risk
identification and control safety rectification and construction and emergency response as Specialized training on emergency skills Specialized training on standardization of
well as secondary and tertiary safety training were conducted with 45000 participants and safety production
a coverage rate of 100% for safety education and training. At the same time the professional
quality and work capability of the safety management team were comprehensively improved. The Company's investment in safety
In 2023 416 people obtained safety management qualification certificates. production amounted to RMB
In the fiscal year 2023 the Company's investment in safety production amounted to RMB 350
million. 350 million Safety Production Data of Kweichow Moutai in 2023
The Company implemented certification for special operations Work-related severe injury rate Work-related injury rate A year-on-year decrease of
It organized training assessment certification and re-evaluation for practitioners of special operations special 0% 0.56% 10.86%
equipment operations and hazardous goods transportation etc. 1558 people have completed the process with a 100%
certification rate for on-the-job operations100 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 101
Jointly Building a Booming Industrial Ecosystem In line with the Procurement Management Measures suppliers were comprehensively evaluated
based on aspects such as technology quality service and qualifications. The Legal Compliance
Department uniformly reviewed procurement documents and organized site inspections by
inspection teams according to project needs.We are committed to building a modern industrial ecosystem engaging with stakeholders throughout the industry chain to jointly Clear requirements were set for suppliers to provide relevant certification documents for
discuss construct and share benefits and continuously building the "three communities". quality environmental protection occupational health and food safety to ensure they had good
Supplier access qualifications and strength.management Research collection and verification of information related to supplier sustainability were
conducted to confirm whether suppliers met sustainability requirements.Building an Ecosystem of Supply Chains When drafting tender documents it was necessary to specify Kweichow Moutai's sustainability
requirements for suppliers.We adere to the management philosophy - "quality-oriented supply partnership building and modern chain integration". We have built 19 supplier access standards were formulated and qualification capability and on-site
"six supply chains" to continuously improve the supplier management system promote the transformation of supply management from assessments were conducted for important material suppliers."business" to "chain" and from "chain" to "ecosystem" creating a sustainable supply chain characterized by mutual trust long-term
stability and cooperation benefit.Continuously monitored the sustainability risks of suppliers supplier code of conduct risk
Building "Six Supply Chains" Supplier performance
response measures and the achievement of green indicators.management Incorporated sustainability indicators into the annual performance assessment of suppliers as a
key basis for the annual performance evaluation and classification of suppliers.Raw and auxiliary Build a supply chain of raw and auxiliary materials with high-quality varieties
materials supply chain advanced planting techniques and modem storage and transportation facilities.Package and storage Build an eco-friendly package and storage supply chain with professional design
supply chain and superior quality.Conducted regular meetings with key suppliers provided assistance and offered incentives to
Engineering supply Build an engineering supply chain with first-class planning scientific design and improve the sustainability of supply chains.chain excellent quality.Implemented classification and grading management categorizing suppliers into strategic
Service supply chain Build a service supply chain with professional services cutting-edge mindset and assurance and competitive levels to manage supplier relationships accordingly. In 2023 18 remarkable efficiency. Supplier relationship strategic suppliers 196 assurance suppliers and 218 competitive suppliers were identified.Equipment supply Build an equipment supply chain with stable channels efficient R&D and powerful management Enhanced the cultivation of strategic suppliers fully leveraging the theoretical and technical
chain operation and maintenance. advantages of the expert teams from strategic suppliers conducting technological research
exchange visits and training sessions and jointly carrying out research and development and
Build a digital supply chain with pioneering technology leading innovation and
Digital supply chain developing standards on digital development product technology innovation as well as green region-wide collaboration. and low-carbon environmental protection.Kweichow Moutai's Supplier Management in 2023
Strengthening Supplier Management
Index Unit Year 2023
We have continuously been improving the Supplier Management Measures Procurement Management Measures and Supplier
Relationship Management Regulations etc. and adhering to the principle of sustainable procurement. We have carried out sustainable
supplier access management performance management and relationship management in the pre- mid- and post-stages of supplier Number of collaborating suppliers - 432
management promoting the "Chain Leader System" aiming to gradually transition from "procurement management" to "supply chain
management" and from "transactional procurement" to "strategic ecosystem construction".Annual audit rate of suppliers % 100%
Cumulative number of suppliers trained - 763
Rate of contract fulfillment by suppliers % 91%
Supply network index - 87.3102 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 103
Working Together for Sustainable Development Deepening Communication with Suppliers
We focuse on the sustainable development of its suppliers adjusting and optimizing the Code of Conduct for Suppliers. It enhances We maintain open channels of communication with suppliers vigorously promoting the "quality" and "assurance" dual enhancement
sustainable management of suppliers by centering around four themes of sustainable development: employee rights occupational initiatives. It has organized various training and exchange meetings leveraging its own resource advantages to provide comprehensive
health and safety environmental protection and business ethics and integrity. support to suppliers thereby facilitating high-quality development.Supplier quality inspection
We require suppliers to commit to upholding employee rights ensuring compliance with decent
Employee rights & working conditions as stipulated by the International Labour Organization (ILO) and the United We carried out factory inspection and quality improvement assistance to 20 important package material
interests Nations Global Compact (UNGC) and creating decent working conditions and mandates that these
suppliers and the supply qualification rate and quality control level of the suppliers have been effectively
conditions apply to all its employees.improved.We require suppliers to provide and maintain a safe working environment and integrate good health
Occupational health and safety management practices into their operations including compliance with labor safety
Supplier training
and safety regulations conducting safety training providing employee protection and managing occupational
injuries and diseases. We organized 38 supplier symposiums training sessions and 15 quality analysis meetings ensuring early
detection communication and resolution of quality issues.We prioritize partnerships with environmentally friendly enterprises advocates for green
development improves the Blacklist of Packaging Materials (Environmental Protection Category)
Environmental and focuses on reducing environmental pollution risks from the product design stage. In the
protection Supplier supportmeantime we require suppliers to implement appropriate management systems and governance
frameworks to assess environmental risks implement appropriate control measures to mitigate
impacts and maintain responsible business practices towards the environment. We commended and tilted orders towards 26 suppliers whose quality indicators improved with incentives
totaling RMB 42883800. A total of RMB 215 million was invested throughout the year to support supplier bases.We adhere to the principles of compliance with laws regulations and discipline and have
established norms such as the Registration and Filing System for Business Operation Activities Supplier satisfaction
Business ethics in Material Supply Business and Prohibitive Rules on Integrity in Material Supply Operations and
and integrity Prohibitive Rules on Integrity in Procurement Operations and incorporated integrity management-
related content into supplier assessments. In 2023 the proportion of suppliers covered by the In 2023 the supplier satisfaction score of 97.6 exceeding 95 for three consecutive years. Analysis and sorting of
principles of clean procurement reached 100%. over 300 pieces of feedback and suggestions were conducted with 91% of them translated into work measures
and new research topics.104 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 105
Building a Stronger Distribution Team Jointly Honouring Responsibility and Commitment
We work closely with distributors to deepen market penetration guided by the "five integration marketing strategy" to enhance market
effectiveness. We share industry insights with distributors and provide specialized training to enhance their service capabilities.Through assessment and evaluation we encourage distributors to enhance their core competitiveness strengthen channel loyalty and We practice the responsibility concept - "Big Brand and Big Responsibility" strongly supporting the Kweichow Moutai Public Welfare
adaptability and form a strong strategic cooperative alliance. Foundation. In conjunction with the UNSDGs we have developed public welfare plans enriched the public welfare brand matrix and
gathered more positive forces to engage in social welfare industrial development and rural revitalization. Through various measures
we have been contributing to the shared prosperity of a better life for numerous families.Upholding Virtue and Mei
We have developed the Kweichow Moutai Distributor Monthly Assessment Management
Measures and the Kweichow Moutai Jiang-flavor Baijiu Marketing Co. Ltd. Distributor We adhere to the original intention of fulfilling social responsibilities and steadfastly engage in public welfare activities demonstrating
Standardized Management Measures to strengthen marketing network management; greater responsibility as it contributes to the process of promoting the Chinese modernization and achieving common prosperity. In
management 2023 leveraging the Kweichow Moutai Public Welfare Foundation and coordinating with relevant stakeholders and social resources we
We have incorporated clauses on distributor integrity commitments into the Distribution have delivered public welfare projects to extend the benefits of philanthropy to a wider range more fields and broader populations. We
Contracts to clarify the anti-corruption and integrity obligations of distributors. have paid close attention to and responded to social needs connecting various resources to help the needy and provide relief to make
people feel warm.In 2023
Training has been conducted in waves and by region. In 2023 we organized seven
Distributor physical training sessions for channel partners in Guiyang Beijing Xi'an Yantai RMB 274 million invested in charity
training Hangzhou Wuhan and Shenzhen covering all channel partners. Also monthly online
training sessions were conducted."China Moutai Backbone of the Donation to the China Youth Donation for "Moutai Prince ·
Nation" Educational Aid: Annual Development Foundation for Bright Youngsters": RMB
sponsorship for educational assistance: RMB
19400 individuals 100 million 20678700
Established a first-accountability mechanism and kept communication channels open;
Distributor Conducted regular surveys of distributors' needs through field visits and distributor
communication conferences to collect market information;
Donation for "Moutai 1935 · Great Donation for "Han Jiang Donation for "Guizhou Daqu·Love in
Held regular market work meetings and commended outstanding distributors. Physicians of the Nation": RMB Dedicated Heritage": RMB Every Drop of Liquor" Activity: RMB
1226620073533007005800
Leveraged the digital marketing platform - "iMoutai" as a link to empower distributor
Marketing partners working together to build the Moutai Baijiu sales channels achieving the goal of
Donation for "Laymao · Donation for "Wangmao Star Donations by distributors and
platform integrated platform sales unified online settlement and targeted offline distribution. Growth in Love": Over RMB Project": RMB suppliers amounted to RMB
building Integrated resources from all parties to build an S2B2C integrated online and offline sales
model promoting digital transformation in marketing. 1995000 369500 155492200106 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 107
Donation to the earthquake-stricken Jishishan County Linxia Gansu Province Supporting Rural Revitalization
On December 18 2023 a 6.2-magnitude earthquake struck We focuse on "upholding the bottom line promoting development
Jishishan County Linxia Gansu Province. We promptly initiated and driving revitalization" to accurately address assistance tasks. We
disaster relief response by donating RMB 15 million to the focuse on infrastructure construction industrial development and In 2023 the direct investment in rural
Gansu Provincial Charity Federation. Also our distributors in educational support among other areas implementing measures revitalization was more than RMB
Gansu Sichuan and Henan provinces collectively donated such as consumer assistance building beautiful villages and
RMB 4 million to the Gansu Provincial Charity Federation and fostering rural talents to promote the effective implementation of 51.7 million
the Qinghai Provincial Charity Federation to assist in providing "one plan for one village". In 2023 the direct investment in rural
emergency relief supplies and supporting post-disaster recovery revitalization was more than RMB 51.7 million benefiting more than
and reconstruction efforts in the affected areas. 50000 people. Benefiting more than
Donation Certificate We have been assisting in improving rural education enhancing the
quality of rural talents through academic support talent assistance 50000 people
skills training and job provision thereby stimulating the endogenous
power of rural revitalization.Fulfilling dreams through education support
Talent assistance
Since 2012 we have partnered with the China Youth Development Foundation to initiate the hope project for fulfilling Implemented talent placement plans with Chishui City and Bozhou District opening up new pathways for talent cultivation by dispatching
dreams: "China Moutai – Backbone of the Nation" which has been ongoing for 12 consecutive years. With a cumulative numerous outstanding staff to provide on-site assistance and support year-round.donation exceeding RMB 1.2 billion the project has provided targeted assistance to over 230000 academically
outstanding but financially disadvantaged students enabling them to walk from their "home doors" to the "school gates" Technical training
of universities. The project has become the largest most widely supported and influential charity project in China's
philanthropic assistance to education. It has been awarded the highest government award in the field of charity and Conducted technical skill training such as specialty agricultural cultivation organizing 239 sessions of technical training in assisted
philanthropy in China the "China Charity Awards" in 2013 2018 and 2023 respectively. areas with over 8000 frontline workers and professional technical personnel trained.Guizhou specialty products outreach
We have been promoting the connection between production
and sales leveraging platforms such as "Moutai Fans
Carnival" to assist in the exhibition and sales of agricultural
specialty products from places like Daozhen expanding the
sales channels for local agricultural products.Public Welfare Scholarship Activity
Building a beautiful countryside
Through activities such as visits and greetings on Children's Day and during other festivals we donated learning and sports
supplies to paired assistance village schools and coordinated with Jiangxi Distributors Association to donate RMB 345000
to improve infrastructure such as the cafeteria and multimedia classrooms at Pingmo Elementary School.108 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 109
Helping the entry of supporting industries into Guizhou
Strengthening Industrial Drive
By acting as a liaison and facilitating policy introductions
We follow honest and compliance-based operations thoroughly implements General Secretary Xi Jinping's important we encouraged raw material suppliers to establish
statements on rural work focuses on its main responsibilities leverages its industrial advantages and implements the secondary warehouses and packaging enterprises
"Five Ones" project. This initiative supports the development and expansion of supporting industries represented by raw around the Moutai area in Guizhou promoting local
materials and packaging materials promotes employment and drives local economic development. economic development and providing job opportunities
for 3800 people. In 2023 three inbound packaging
suppliers transitioned from trading to production-oriented
enterprises while five suppliers established transit
warehouses around the Maotai town.One Certificate One Map One Warehouse
Organic and green certification Organic land plot mapping A warehouse
upgraded or
constructed based
on national grain
reserve standards
One Network One Base Working with International Partners to Honour Responsibility
A visual traceability network A high-standard We pay close attention to global development responds to the needs and expectations of the international community and works
based on the raw material demonstration base together with international channel partners to participate in international philanthropy. We are committed to contributing its strength to
supply chain system building a community with a shared future for mankind and demonstrating the positive image of Chinese enterprises.The "Five Ones" project
Conducted donation activities at orphanages on Children's Day
In 2023 we together with channel partners conducted
six charitable activi t ies including donations to
Base support orphanages on Children's Day and a visit to the medical
team stationed in Mozambique totaling RMB 469000.Leveraging the advantages of the liquor industry
resources we implement the "Company + Government
+ Platform Companies + Cooperatives and Farmers"
sorghum base management model assisting in the
development of demonstration bases for sorghum used
in Moutai Baijiu. It provides free green manure seeds
and organic fertilizers to farmers in the raw material
base conducts specialized training on sorghum
planting knowledge increases investment in organic
certification for crops and continuously improves the
standards of raw material cultivation. In 2023 420
square kilometers of sorghum were planted with a
storage of 141400 tons driving 120000 households of
farmers to increase income and become prosperous.110 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 111
GRI Standards Content Index
Disclosure title Page Disclosure title Page
GRI 2: General Disclosures 2021 Approach to stakeholder 2-29 P16-17
engagement
Outlook 2-1 Organizational details P6 2-30 Collective bargaining agreements P89
Entities included in the
2-2 organization's sustainability P1 GRI 3: Material Topics 2021
reporting Process to determine material
In 2024 we will adhere to the guidance of Xi Jinping Reporting period frequency and 3-1 P15-16topics
Thought on Socialism with Chinese Characteristics for a 2-3 P1contact point
New Era and thoroughly implement the new development Activities value chain and other 3-2 List of material topics P15-16
philosophy in our continued "Five-Line" journey to high 2-6 P102-106business relationships
quality development with Moutai aesthetics of Mei as the 3-3 Management of material topics P15-16
value connotation. In the pursuit of "endless Mei endless 2-7 Employees P88-89
me" with the attitude of "forging ahead for Mei" we will join
Governance structure and Economy
hands with stakeholders to practice ESG in a comprehensive 2-9 P20-21composition
and holistic manner. In this way we will promote Moutai's GRI 201: Economic Performance 2016
high-quality development and modernization to a new level Nomination and selection of the 2-10 P22
highest governance body
and achieve a new leap forward.Chair of the highest governance 3-3 Management of material topics P20-29
2-11 P4-5
body Direct economic value generated
Role of the highest governance 201-1 P6and distributed
2-12 body in overseeing the P16-17 Financial implications and other
management of impacts 201-2 risks and opportunities due to P60-62
Delegation of responsibility for
2-13 P12-13 climate change
managing impacts Defined benefit plan obligations
Role of the highest governance 201-3 P88-89
2-14 P12-13 and other retirement plans
body in sustainability reporting
Communication of critical GRI 203: Indirect Economic Impacts 2016
2-16 P16-17
concerns
Collective knowledge of the 3-3 Management of material topics P109
2-17 P12-13
highest governance body Infrastructure investments and
Evaluation of the performance of 203-1 P109-113
2-18 P22 services supported
the highest governance body Significant indirect economic
203-2 P109-113
2-19 Remuneration policies P22 impacts
Process to determine GRI 204: Procurement Practices 2016
2-20 P22
remuneration
Statement on sustainable 3-3 Management of material topics P102-105
2-22 P13
development strategy
Processes to remediate negative GRI 205: Anti-corruption 2016
2-25 P27
impacts
Mechanisms for seeking advice 3-3 Management of material topics P24-25
2-26 P14-17
and raising concerns Operations assessed for risks
Compliance with laws and 205-1 P24-25
2-27 P23-26 related to corruption
regulations Communication and training
2-28 Membership associations P44 205-2 about anti-corruption policies and P24-25
procedures112 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 113
Disclosure title Page Disclosure title Page Disclosure title Page Disclosure title Page
Operational sites owned leased Benefits provided to full-time
GRI 206: Anti-competitive Behavior 2016 managed in or adjacent to employees that are not provided GRI 405: Diversity and Equal Opportunity 2016
401-2 P95
304-1 protected areas and areas of P82-85 to temporary or part-time
3-3 Management of material topics P26 high biodiversity value outside employees 3-3 Management of material topics P88
protected areas
401-3 Parental leave P95
Environment Significant impacts of activities Diversity of governance bodies
304-2 products and services on P82-85 405-1 P22 88-89and employees
biodiversity GRI 402: Labor/Management Relations 2016
GRI 301: Materials 2016 GRI 406: Non-discrimination 2016
304-3 Habitats protected or restored P82-85 3-3 Management of material topics P88
3-3 Management of material topics P74-76 3-3 Management of material topics P88
GRI 305: Emissions 2016 GRI 403: Occupational Health and Safety 2018
301-2 Recycled input materials used P74-76 Incidents of discrimination and
3-3 Management of material topics P69-71 3-3 Management of material topics P98 406-1 P88corrective actions taken
Reclaimed products and their
301-3 P74-76 Occupational health and safety
packaging materials 403-1 P98 GRI 407: Freedom of Association and Collective 305-5 Reduction of GHG emissions P64 management system Bargaining 2016
Hazard identification risk
GRI 302: Energy 2016 Nitrogen oxides (NOx) sulfur 403-2 assessment and incident P99
305-7 oxides (SOx) and other P70 3-3 Management of material topics P89 96investigation
3-3 Management of material topics P74 significant air emissions
403-3 Occupational health services P100-101 GRI 408: Child Labor 2016
GRI 306: Waste 2020
Energy consumption within the
302-1 P74 Worker participation
organization
3-3 Management of material topics P71 consultation and communication
3-3 Management of material topics P88
403-4 P100-101
on occupational health and
302-3 Energy intensity P74
Waste generation and significant safety GRI 409: Forced or Compulsory Labor 2016
306-1 P71
waste-related impacts Worker training on occupational 403-5 P100-101
302-4 Reduction of energy consumption P74 health and safety
Management of significant waste- 3-3 Management of material topics P88
306-2 P71
related impacts
Reductions in energy 403-6 Promotion of worker health P98-101
302-5 requirements of products and P72-73 GRI 413: Local Communities 2016306-3 Waste generated P71 Prevention and mitigation of
services occupational health and safety
403-7 P99-101
impacts directly linked by 3-3 Management of material topics P109-113
GRI 303: Water and Effluents 2018 306-4 Waste diverted from disposal P71 business relationships
Workers covered by an Operations with local
3-3 Management of material topics P69 78-81 306-5 Waste directed to disposal P71 403-8 occupational health and safety P99 community engagement impact 413-1 P109-113
management system assessments and development
Interactions with water as a
303-1 P78-79 GRI 308: Supplier Environmental Assessment 2016
programs
shared resource 403-9 Work-related injuries P101
P78-79 GRI 416: Customer Health and Safety 2016
Management of water discharge- 3-3 Management of material topics
303-2 P69 403-10 Work-related ill health P99-101
related impacts 103-105
Negative environmental impacts 3-3 Management of material topics P36-37GRI 404: Training and Education 2016
303-3 Water withdrawal P81 308-2 in the supply chain and actions P105
taken Incidents of non-compliance
3-3 Management of material topics P90 416-2 concerning the health and safety P37
303-4 Water discharge P69 Society impacts of products and services
Average hours of training per
404-1 P92
year per employee
303-5 Water consumption P81 GRI 401: Employment 2016 GRI 417: Marketing and Labeling 2016Programs for upgrading
404-2 employee skills and transition P90-93
GRI 304: Biodiversity 2016 3-3 Management of material topics P78-79 assistance programs 3-3 Management of material topics P46-51
Percentage of employees
3-3 Management of material topics P82-85 New employee hires and 401-1 P97 404-3 receiving regular performance P90-94
Requirements for product and
417-1 P46-51
employee turnover and career development reviews service information and labeling114 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 115
ESG Policies Laws & Regulations
Chapter Laws and Regulations Internal Systems Chapter Laws and Regulations Internal Systems
01 Ethical Business Conduct: Upholding Business Principles and Optimizing Governance Management Measures for the Marketing and Promotion of Moutai Baijiu
Distribution System
Articles of Association Guiding Principles for the Management of General Distribution Products
Optimize Rules of Procedure for Shareholders' Meeting (Brands)
Corporate Company Law
Governance Measures for Performance Assessment of Members of the Management Marketing Activities Support Program for Kweichow Moutai Baijiu
Measures for Remuneration Management of Members of the Management News Publicity Management Measures
Rules of Procedure of the Risk and Compliance Management Committee Advertising Review Process and Operation Guidelines
of the Board of Directors
Advertising Positive and Negative List
Compliance Management Measures
Advertising Law of the People's Republic of China Management Measures for General Distribution Brands (Products)
Internal Control Management Manual Practice
Responsible Law of the People's Republic of China on the Protection of Consumer Rights and Interests Policies and Management Measures of Kweichow Moutai Baijiu Import and
Work Safety Compliance Guide Marketing Export Co. Ltd. on "Responsible Marketing"
Trademark Law of the People's Republic of China
Labor and Employment Compliance Guide Measures of Kweichow Moutai Baijiu Import and Export Co. Ltd. for the
Management of Expenditure for Advertising and Promotion Activities in
Decision-making Policy for Connected Transactions Export Markets
Guidelines of the Shanghai Stock Exchange on Comprehensive Risk Management Solutions Management Measures for Customer Consultation and Complaints
the Self-Regulation of Listed Companies No. 5— Supplier Code of Conduct Kweichow Moutai Standard Service Language for Exclusive StoresTransactions and Related Transactions
Anti-Monopoly Law Anti-monopoly Compliance Guide Kweichow Moutai Standard Service Manual
Regulate Anti-Unfair Competition Law Anti-Unfair Competition Compliance Guide Kweichow Moutai Management Measures for Product Replacement
Corporate Acts Supervision Law (Rework)
Ecology and Environmental Protection Compliance Guide
Anti-Money Laundering Law Management Measures for Leaking Baijiu Exchange
Regulations on Handling Letters and Visits Measures for Handling Violations of Rules Disciplines and Laws by Employees 03 Exuding Grace: Building a Harmonious and Coexistent Green System
Rules for Disciplinary Inspection and Supervision
Organs on Handling Reports and Complaints Rules on Supplier Management for Hardware and Low-Consumption Materials Working Guidance for Carbon Dioxide Peaking and
Carbon Neutrality in Full and Faithful Implementation
Rules on Supplier Management for Husks and Straws of the New Development Philosophy
Negative List of Employees' Acts Action Plan for Carbon Dioxide Peaking Before 2030
Several Measures of the Party Committee of the Company for Further Guidelines for Greenhouse Gas Emissions
Strengthening Oversight for Leadership Teams and Their Heads Calculation Methods and Reporting in Food
Prohibitive Provisions for Integrity in Construction of Engineering Projects Tobacco Alcoholic Beverage Beverage and Refined Addressing Tea Enterprises (Trial)
Climate Change Action Plan for Carbon Peak and NeutralityProhibitive Provisions for Procurement Integrity Greenhouse Gas Calculation System: Code of
Prohibitive Provisions for Integrity in Resources Supply Conduct for Enterprise Calculation and Reporting
Management Measures for Letters and Visits Guidelines for Greenhouse Gas Emission Calculation and Reporting in Industrial Enterprises
Management Measures for Network and Information Security
Information Personal Information Protection Law
Greenhouse Gases - Product Carbon Emissions -
Management Measures for Data Security (for Trial Implementation) Requirements and Guidelines for Quantification and
Security and Cybersecurity Law Communication
Privacy Protection Data Security Law Regulations on the Management of Personal Information Protection (for
Trial Implementation) Overall Plan for Building Xi Jinping's Ecological Civilization Practice Environmental Protection Law of the People's Demonstration Base and Building the Company as a Role Model for
Guidelines for the Implementation of Classified and Graded Data Security Republic of China Environmental Protection in the Industry
Control Emergency Response Law of the People's Republic
of China Environmental Protection Management Regulations
02 Build the Brand through Inheritance and Innovation
Atmospheric Pollution Prevention and Control Law of Rules on Environmental Protection Work Assessment
A List of Applicable Laws Regulations and Other Requirements for Quality Green Operations the People's Republic of China
and Food Safety Law of the People's Republic of China on the Comprehensive Assessment Management Measures
Pursue Superior Food Safety Emergency Response Plan
Prevention and Control of Environment Pollution Emergency Plan for Sudden Environmental Incidents
Caused by Solid Wastes
Quality
Product Recall Control Procedures Energy Conservation Law of the People's Republic Regulations on the Management of Waste Materials Recycling
of China
Weekly Food Safety Inspection and Governance Report Energy Management Manual116 Kweichow Moutai Co. Ltd. 2023 Environmental Social and Governance Report 117
Chapter Laws and Regulations Internal Systems Feedback
Energy Operation Management Regulations
Energy Data Management Regulations
Implementation Plan for Product Packaging Materials for Green Supply Dear readers
Chains
Finished Liquor Outer Packaging Materials Recycling Management System Thank you very much for reading the Kweichow Moutai 2023 Corporate Social Responsibility and ESG report during your busy schedule.Green Operations
Packaging Material Technology Blacklist (Environmental Protection) Your comments and suggestions on this report are highly appreciated for us to improve the quality and level of the report and our social
responsibility and ESG efforts!
List of Restricted and Prohibited Packaging Materials
Negative List of Packaging Materials for New Product Development
Kweichow Moutai Glass Bottle Recycling and Reuse Pilot Implementation
Plan
Water Pollution Prevention and Control Law of the
Water Resource People's Republic of China Tel.: 0851-22386480
Management Supplier Sustainable Development Implementation Method
Water Law of the People's Republic of China
E-mail: mtshzr@moutai.com.cn
04 Enriching Beauty - Sharing a Beautiful Future
"Happiness at Moutai" 2023 Plan for the Pilot Programme of Improving the Address: Corporate Culture Department of Kweichow Moutai (Integrated Media Center)
Workforce's Life
Maotai Town Renhuai City Guizhou Province
Employee Recruitment Management Measures
Measures for Managing the Workers' Congress
Post code: 564501
Measures for Managing the Workers' Congress at the Grassroots Level
Occupational Skill Level Recognition and Appointment Management
Measures
Professional and Technical Personnel Title Evaluation and Appointment
Management Measures Your information
Trial Plan for the Evaluation of Master Technicians
Employee Remuneration Management Measures Name: Tel.:
Management Measures for the Selection of Scientific and Technological
Labor Law of the People's Republic of China Innovation Achievements Employer: E-mail:
Labor Contract Law of the People's Republic of Middle Management Personnel Management Measures
China
Creating a Happy Employee Training Management Measures
Moutai Together Law of the People's Republic of China on the
Prevention and Control of Occupational Diseases Management Measures for Innovative Studios Your overall rating of this reports is:
Provisions on the Supervision and Administration of Management Measures for Moutai Outstanding Talent Awards
Occupational Health at Work Sites
Management Measures for Moutai Craftsmen Selection □ Excellent □ Good □ Fair
Recognition and Reward Optimization Plan How well do you think this report reflects the Company's significant economic social and environmental impact:
Management Regulations for the Re-employment of Technical and Skilled
Personnel □ Well □ General □ No idea
Implementation Plan for Moutai Talent Day Activities
How clear accurate and complete do you think the information data and indicators disclosed in this report:
Implementation Plan for Moutai Craftsmen Day Activities
Implementation Plan for Party Committee Contacting Expert Talents □ Very good □ Good □ Fair □ Bad □ Very bad
Attendance Management Measures
Occupational Health Management System
Regulations on Safety Education and Training Management Which aspect of this report are you most satisfied with
List of Tasks for the Safety Education and Training Outline
Supplier Management Measures
Procurement Management Measures What information would you like to know more about
Jointly Building a
Booming Industrial Supplier Relationship Management Regulations
Ecosystem Kweichow Moutai Distributor Monthly Assessment Management Measures
Kweichow Moutai Jiang-flavor Baijiu Marketing Co. Ltd. Distributor What are your suggestions for our future reports
Management Measures118 Kweichow Moutai Co. Ltd.