Event:

On Nov 19, the Company announced its Big-data strategy at a press conference, whichwas attended by its president and board secretary.

Minutes:

Big-data strategy:

Development of Big-data technology will center on service, with the provision of premiumservices and optimization becoming the major directions for the future. The Company’sBig-data strategy centers on its digitally-optimized marketing platform, which collects userand media data, in order to provide optimized products for these two types of stakeholders.Of which, lifting marketing efficiency is the core aim for rolling out this initiative. It hasalready built up data collection, modeling and output processes. Hence, its latest move willhelp to establish an open and interconnected Big-data platform. The Company will sourceits future (advertising) clients from a wide spectrum of industries as it looks to provide acomprehensive range of marketing services.

Overview of Allyes:

Allyes has already built up a closed-loop across the digital marketing field, with functionsincluding information flow, customer traffic and consumption as well as data flow.Currently, the industry’s mainstream players are generally well positioned in the first twosegments (information flow, customer traffic and consumption) but lack presence in dataflow.

Offline Big-data strategy:

Leveraging on its physical presence in 409 cities and 600,000 or so offline events eachyear, the Company is able to tap 50% of China’s total urban population (~300mn people),which represents the source of its data generation. It will look to collect user data via thelargest number of offline QR codes (as well as through HTML 5 technology). Subsequently,it will analyze, tag and track the data and ultimately provide interactive services catered tospecific user demand. It has already completed testing for its back office support functionsand is currently undertaking trials for phase I of collecting offline data.

PR Business: DS Consulting:

Its four main products are: eMonitor, Discovery, Operation and automobile data analysisplatform.

Entertainment marketing:

The key to Big-data technology lies in the analysis of consumer demand. Consumer needsto be entertained while the Company’s clients require marketing services. With a focus oncontents, resources and integrated practices, the Company will look to content productionand resources as its main future directions.

A spate of acquisitions:

It acquired DS Consulting and Allyes in 2014. We anticipate the Company will build up itsbusiness portfolio from three fronts going forward: (i) new media; (ii) contents production;

(iii) Big-data.

Post-acquisition integration and management:

The Company has adhered to the acquisition & consolidation strategy throughout itsdevelopment. Due to the unique characteristics of the Chinese market, the Companyfirmly believes that M&A and consolidation is the optimal business strategy in China’smarketing industry. It also strives to maximize the synergy from every acquisition.