Mango Excellent Media Co. Ltd. Summary of 2025 Annual Report
Stock Code: 300413 Stock short name: Mango Excellent Media Announcement No.: 2026-019
Mango Excellent Media Co. Ltd.Summary of 2025 Annual Report
I. Important Note
This summary of annual report comes from the full text of our annual report. Investors should carefully read the full text of our
annual report published in the media designated by the China Securities Regulatory Commission (the “CSRC”) to fully
understand our results of operation financial position and future development plan.All directors attended the meeting of the Board of Directors reviewing this Report.Audit opinion of Pan-China Certified Public Accountants LLP: Unmodified Opinion.Note about modified opinion
□Applicable□ N/A
The Company was unprofitable upon listing and has not yet achieved profitability
□Applicable□ N/A
Proposal for profit distribution or transfer of capital reserve to share capital for the reporting period considered by the Board of
Directors
□Applicable□ N/A
According to the profit distribution proposal approved by the Board of Directors the Company will distribute a cash dividend of
RMB2.6 (tax inclusive) per 10 shares to all shareholders on the basis of 1870720815 shares without distributing any bonus
shares or transferring any capital reserve to the share capital.Proposal for distribution of profits to the preferred shareholders for the reporting period adopted by the Board of Directors
□Applicable□ N/A
II. Basic Information of the Company
1. Company profile
Stock short name Mango Excellent Media Stock code 300413
Stock exchange on which the
The Shenzhen Stock Exchange
shares are listed
Contact person and contact
Board Secretary Securities Affairs Representative
information
Name ZHANG Zhihong ZHOUYong
Golden Eagle TV Culture City Golden Eagle TV Culture City Changsha
Office address
Changsha Hunan Hunan
Fax (0731) 82897962 (0731) 82897962
Telephone (0731) 82967188 (0731) 82967188
Email mangocm@mangocm.com mangocm@mangocm.com
1Mango Excellent Media Co. Ltd. Summary of 2025 Annual Report
2. Brief Introduction to Principal Businesses or Products during the Reporting Period
As the only state-controlled long-video new media platform in the A-share market the Company serves as a key reform
achievement of Hunan Broadcasting System in implementing the national strategy for in-depth media integration issued by the
central authorities. It has been recognized as one of the first National Pilot Entities for Radio and Television Media Integration by
the National Radio and Television Administration and has been listed in the Top 30 National Cultural Enterprises for six
times.Leveraging its Mango-featured media integration ecosystem the Company actively explores effective mechanisms for the
integration of culture and technology. Centering on Mango TV its online video platform and focusing on full-industry chain
control and ecological collaboration it has built an ecological matrix featuring "one network connection and multi-point linkage".The Company is committed to building a digital and intelligent mainstream new media platform with global communication
reach influence and competitiveness.The Company’s core businesses cover three major segments: Mango TV online video
business new media interactive entertainment content production and content e-commerce.
1.Mango TV online video business
This segment covers advertising membership and operator businesses. Relying on abundant content copyright resources and
exclusive broadcasting strategies the membership business attracts target audiences to subscribe through diversified promotion
campaigns and channel expansion. Centering on high-quality content the advertising business fully explores the marketing value
of IPs and provides a wide range of advertising products and services including title sponsorship product placement pre-roll ads
and mid-roll ads. Giving full play to its licenses and content advantages the operator business cooperates with
telecommunications carriers and cable TV operators to obtain revenue sharing from on-demand content services.
2.New media interactive entertainment content production
This segment encompasses content production and operation artist management music copyright IP derivatives and other
businesses.The content production and operation business generates revenue through the creation and distribution of variety
shows TV dramas children’s animations and other film and television programs as well as content operation and copyright
distribution.The artist management business builds a diversified and well-rounded artist talent pipeline forming a complete
commercial ecosystem covering film and variety show appearances commercial performances and brand concerts.Leveraging its
long-accumulated and continuously enriched music resources the music copyright business carries out copyright licensing
services.The IP derivative business develops multi-dimensional IP derivative products and builds offline brands such as M-CITY
study tour programs and Maiji.
3.Content e-commerce
This segment leverages the Company’s strengths in high-quality media creativity content production and artist resources.Through multiple channels including mobile applications smart large screens mini-programs and live streaming rooms it
2Mango Excellent Media Co. Ltd. Summary of 2025 Annual Report
conducts integrated communication and targeted marketing to guide consumer demand and drive product sales.Xiaomang
E-commerce is committed to building a consumption platform featuring emotional value. It focuses on the integration of IP
content and e-commerce businesses explores innovative commercialization paths for Mango IPs and establishes a closed-loop
business model ranging from video content viewing to interactive consumption. On the basis of consolidating its traditional
businesses Happigo deeply connects with origin places of goods builds a content matrix for Suyuan product traceability and
vigorously promotes the development of self-operated brands.
3. Key accounting data and financial indicators
(1) Major Accounting Data and Financial Indicators for the Last Three Years
Did the Company need to retrospectively adjust or re-state accounting data of prior accounting years
□Yes□No
Unit: Yuan
End of 2025 End of 2024 Change fromPrevious Year End End of 2023
Total Assets 33171867484.43 32530165142.43 1.97% 31422386654.49
Net Assets Attributable to
Shareholders of the Listed 23368627338.67 22488957025.14 3.91% 21492422786.43
Company
2025 2024 Change fromPrevious Year 2023
Operating Revenue 13813480305.41 14079689573.23 -1.89% 14628016301.84
Net Profit Attributable to
Shareholders of the Listed 1227146306.33 1364348174.20 -10.06% 3555705558.90
Company
Net Profit Attributable to
Shareholders of the Listed
Company (Deducting 1152484059.34 1644849888.65 -29.93% 1695473001.05
Non-recurring Gains and
Losses)
Net Cash Flow Generated
from Operating Activities 1183693380.43 -25185869.72 4799.83% 1083773256.71
Basic Earnings per Share
(yuan/share) 0.66 0.73 -9.59% 1.90
Diluted Earnings per Share
(yuan/share) 0.66 0.73 -9.59% 1.90
Weighted Average Return on
Net Assets 5.36% 6.21% -0.85% 17.34%
(2) Quarterly Major Accounting Data
Unit: Yuan
Q1 Q2 Q3 Q4
Operating Revenue 2900344772.02 3063338557.67 3099444315.33 4750352660.39
Net Profit Attributable to
Shareholders of the Listed 378811611.91 384585839.03 252473958.70 211274896.69
Company
Net Profit Attributable to
Shareholders of the Listed
Company (Deducting 303428595.79 306391874.02 181121471.11 361542118.42
Non-recurring Gains and Losses)
Net Cash Flow Generated from
Operating Activities -216567042.85 676635781.89 214250148.13 509374493.26
Whether the above financial indicators or their aggregate values differ materially from the relevant financial indicators disclosed
3Mango Excellent Media Co. Ltd. Summary of 2025 Annual Report
in the Company’s quarterly reports and semi-annual reports
□Applicable□ N/A
4. Shareholders and shareholding
(1) Table of Number of Ordinary Shareholders and Preferred Shareholders with Restored Voting Rights and
Shareholding Details of the Top 10 Shareholders
Unit: Shares
Total number Total number
Total number of preferred
of ordinary Total number of
of preferred
shareholders shareholders
Total number
of
shareholders ordinary shareholders with voting with voting shareholders
as at the end 54721 as at the end of the rights restored
of the month preceding the
68623 rights restored 0
as at the end as at the end
0 holding 0
reporting annual report of the month
special voting
period disclosure
of the rights (if
reporting preceding the
period annual report
applicable)
disclosure
Top 10 Shareholders (Excluding shares lent through refinancing)
Pledged marked or frozen
Shareholder Name Shareholder Shareholdin
Number of
Nature g Ratio Number of Shares Held RestrictedShares Held Status Quantity
Mango Media Co. State-owned 849019732.0
Ltd. corporation 56.09% 1049300301.00 0 N/A 0
China Mobile
Capital Holding Co. State-ownedcorporation 7.01% 131188792.00 0 N/A 0Ltd.Hunan Caixin
Jingguo Equity
Investment State-owned 5.01% 93647857.00 0 N/A 0
Partnership (Limited corporation
Partnership)
Hong Kong
Securities Clearing Overseas
Company Limited Legal Person
1.65% 30874901.00 0 N/A 0
National Social
Security Fund Others 0.90% 16747597.00 0 N/A 0
Portfolio 118
National Social
Security Fund Others 0.85% 15885463.00 0 N/A 0
Portfolio 112
Industrial and
Commercial Bank of
China Limited - Others 0.67% 12474121.00 0 N/A 0
Huatai-PineBridge
CSI 300 ETF
4Mango Excellent Media Co. Ltd. Summary of 2025 Annual Report
Industrial and
Commercial Bank of
China Limited - E Others 0.63% 11778892.00 0 N/A 0
Fund ChiNext ETF
China Life Insurance
Company Limited -
Universal - China Others 0.51% 9599314.00 0 N/A 0
Life Ruian
Industrial Bank Co.Ltd. - ICBC Credit
Suisse Cultural and Others 0.48% 9024900.00 0 N/A 0
Sports Industry
Equity Fund
Description of related party Mango Media Co. Ltd. the controlling shareholder of the Company has no related-party
relationships or persons acting in relationship or concerted action relationship with other top 10 shareholders and it is
concert among the above unknown whether or not there is a related-party relationship or concerted action
shareholders. relationship among other top 10 shareholders.Share lending via refinancing by holders of 5% or more of the shares top 10 shareholders and top 10 unrestricted shareholders
□Applicable□ N/A
Changes in top 10 shareholders and top 10 unrestricted shareholders compared to the previous period due to lending or return of
shares via refinancing
□Applicable□ N/A
Whether the Company has made any arrangement for voting right differences
□Yes□No
(2) Total preferred shareholders and shareholdings of top 10 preferred shareholders of the Company
There was no shareholding of shareholders of preference shares during the reporting period.
(3) Disclosure of the ownership and control relationship between the Company and the actual controller in the form of
a block diagram
Hunan State-owned Cultural Assets Supervision and
Administration Commission
100% shares
Hunan Broadcasting System Co. Ltd.
100 % shares
Mango Media Co. Ltd.
56.09 % shares
Mango Excellent Media Co. Ltd.
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\Mango Excellent Media Co. Ltd. Summary of 2025 Annual Report
5. Outstanding bonds as of the approval date of the annual report
□Applicable□ N/A
III. Significant Matters
None
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