芒果超媒:2024年度ESG暨社会责任报告（英文版）

2024

ESG & CSR Report

Mango Excellent Media Co. Ltd.1About This Report

The 2024 ESG & CSR Report of Mango

Excellent Media Co. Ltd. is the sixth

ESG/social responsibility report

published by Mango Excellent Media Abbreviations

Co. Ltd. since its listing. The report Reporting period

aims to communicate with various For ease of presentation and reading in this report Mango Excellent Media Co. Ltd. is referred to as "Mango The reporting period is from January 1 2024 to December

stakeholders frankly on the ESG Excellent Media" or the "Company".31 2024. To improve the comparability and forward-looking

concepts practices and performance nature of the report some contents have been extended The full names and abbreviations of some of its subsidiaries involved in the report are as follows:

of the Company and systematically moderately to the previous and subsequent years.respond to the expectations and Hunantv.com Interactive Entertainment Media Co. Ltd.: Happy Sunshine (Mango TV)

demands of stakeholders. Hunan Golden Eagle Cartoon Media Co. Ltd.: Golden Eagle Cartoon

Xiaomang Electronic Commerce Co. Ltd.: Xiaomang E-Commerce

Release cycle Happigo Co. Ltd.: Happigo

Shanghai EE-Media Co. Ltd.: EE-Media

This report is issued annually and is released

together with the Company's annual report.Preparation basis

Guidelines No. 17 for Self-Regulation of Listed Companies - Sustainability Reporting (Trial)

Reporting data

The United Nations Sustainable Development Goals (SDGs)

The data used in this report is derived from the Company's GRI Sustainability Reporting Standards (GRI Standards)

internal statistical data and public data of government Guidelines on Sustainability Reporting for Chinese Enterprises (CASS-ESG 6.0) issued by the Chinese Academy

departments and third-party agencies. The financial data of Social Sciences (CASS)

in this report are denominated in RMB and if there is any

GB/T 36001-2015 Guidance on Social Responsibility Reporting

inconsistency with the financial report the financial report

shall prevail. International Standard ISO 26000 Guidance on Social Responsibility 2010

Reporting scope Report version and access

The report covers Mango Excellent Media Co. Ltd. and its The Chinese version of this report is disclosed simultaneously. In the event of any discrepancy between the English

main subsidiaries. and Chinese versions the Chinese version shall prevail. Both the English and Chinese versions are available

electronically at http://www.cninfo.com.cn. In case of any questions or suggestions about the report please send

an email to mangocm@mangocm.com or call (0731) 82967188.CONTENTS

43 About Mango Excellent Media 75 Social Responsibility 135 Appendix

Preface 43 Development Strategy 77 Product Quality and User Rights 135 Highlight Programs

43 ESG Management 82 Information Security & Data and Intelligence-Driven Development 141 Key Performance

01 Message from the Secretary 47 Honors of the Year 92 Responsible Procurement and Supply Management 142 Index of indicators

of the Party Committee

95 Industry Exchange and Value Co-Creation 146 Reader Feedback

03 Message from the Chairman

100 Employee Growth Health and Safety

05 Annual Feature: The Mango's 115 Rural Revitalization and Social Contribution

Practice in the Integration of

Culture and Technology

11 A Powerful Platform: The "Decisive 51 Governance Responsibility 125 Environmental Responsibility

Factor" in High-Quality Development

17 Premium Content: The "Moat" for High- 53 Party Building Leadership and Thematic Education 127 Environmental Protection and Climate Action

Quality Development

59 Corporate Governance and Investor Relations 131 Energy Management and Resource Conservation

31 Innovative Technologies: The Management

"Accelerator" for High-Quality

Development 68 Risk Identification and Internal Control

70 Fair Business Practices Anti-Corruption and IntegrityMango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

Message from the Secretary of the Party Committee

As time passes and the seasons change each day brings forth new milestones. The scroll of time has gradually unfolded to 2024. We

have witnessed one inspiring Mango narrative after another taking on significant responsibilities with unwavering dedication.Holding high the banner and staying true to our original aspiration social emotions and sincerely listen to the voices of the public. Works

we continuously enhance our commitment to fulfilling the mission such as Romance in the Alley The City of Sunlight and Begin Again

as a mainstream media.General Secretary Xi Jinping has bestowed delicately portray the ordinary people who strive in the grand era.upon public communication and culture workers in the new era a new Singer 2024 brings a fresh wave to the music variety show landscape

cultural mission: to anchor the goal of building China into a leading while Ride The Wind 2024 and Call Me By Fire S4 further promote

country in culture and to continually push ahead with the building of healthy and positive pop culture. We strive to forge a reciprocal synergy

a cultural sector with Chinese characteristics. As a Party media and a between culture and technology where each enhances the other.state-owned enterprise inheriting the red gene Mango is destined to Documentaries like Admonitions to Officials in China and Mawangdui's

be a value-driven media and mission-oriented group. Mangoers are a Immortal Years interpret new aesthetics with new quality productive

group of people with a sense of mission and responsibility. We bear the forces and empower new ways of communication allowing the

ambition of advancing the cultural sector in mind and consciously align audience to engage in a cross-temporal and spatial dialogue through

ourselves with the strategic goal of building China into a leading country immersive virtual experiences. We deeply understand that the people-

in culture considering the ideas of "following where the Party directs and centered creation orientation is not only a spiritual totem deeply

pursuing what is paramount for the nation" as part of our very being. embedded in every Mangoer but also the key to the Company's solid

Under the theme of "Brightness Action for Chinese Modernization" we foundation and long-term success.strive to be advocates of mainstream values and trendsetters in social Expanding beyond borders and undertaking a cultural odyssey

customs. Five of our works were awarded the Best Works Award by the we emphasize the global value of our external communication

Publicity Department of the CPC Central Committee. We have heeded from a multi-faceted perspective. We embrace the national mission

the call of our mission becoming a main force and a vanguard in building and take the promotion of cultural exchange globally as one of our

a leading country and province in culture. key development strategies. With a global vision we have built a

Through mutual support and empowerment we actively fulfill communication ecosystem and actively drive the implementation of

our people-centered social responsibilities.In the modern business the "Double Growth Plan" to achieve substantial results. The Mango TV

environment the value of a company is not only determined by profits International App has undergone a technological upgrade achieving

but also by key ESG indicators. We continue to strengthen investor 271 million cumulative downloads and covering 195 countries and

confidence by disclosing our corporate social responsibility report for regions worldwide. With cultural confidence as our foundation we

six consecutive years establishing a positive corporate image and value have created breakthrough content with global appeal. Iconic IPs

trend in the capital markets. We empower the growth of our employees like The Chinese Restaurant and Divas Hit the Road have set sail

by providing diverse career development paths. Activities such as internationally introducing Eastern aesthetics and the Mango brand

Mango Youth Talk and the 1% Creative Election allow young people to global audiences. Through localized operations we have broken

Gong Zhengwen to stand at the forefront. Moreover we have dedicated ourselves to cultural barriers and collaborated with local media and institutions diversified public welfare practices such as rural revitalization public in countries such as Vietnam Singapore and Malaysia. Through the

welfare education support and ecological protection. Through the "Overseas Super Partner Program" we have fostered cross-national

Hunan Broadcasting Film Group Co. Ltd. Mango Public Service Platform we have created an "Internet + Public resonance as an old Chinese saying goes "True friendship brings

(Hunan Broadcasting System) Welfare" ecosystem launching a total of 105 charity projects and were people close however far apart they may be." Our programs have

Party Committee Secretary Chairman selected as one of the "2024 Top 10 Outstanding New Media Public received praise from UNESCO world leaders and embassies and

President and Editor-in-Chief Service Cases in China". For us as a Party media and a state-owned consulates in China.enterprise regardless of the scale or scope of our work caring for our Even the highest mountain is conquered step by step.With our

users employees and society is always a fundamental responsibility

Mango Excellent Media Co. Ltd. eyes on the future we will remain steadfast in implementing Xi and the cornerstone of our value. Jinping Thought on Culture. Driven by a strong sense of urgency and

Party Committee Secretary

Like spring breeze and rain gently nourishing the heart we deeply unwavering perseverance we will press forward in high spirits and join

care for the diverse emotions of the public.As a media of the people hands with our audience and partners to embark on the journey of

we are committed to producing high-quality audiovisual content that building China into a leading country in culture in the new era.resonates with both refined and popular tastes. We actively respond to

01 02Mango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

Message from the Chairman

2024 was an extraordinary year. This year Mangoers united under this mission moved with determination and vigor and

strengthened the dual engines of "content + technology" accelerating the integrated development of culture and technology. Mango

Excellent Media was honored for the fifth time as one of the "Top 30 Cultural Enterprises in China" and ranked 19th among "2024 Top

100 Chinese Internet Companies by Comprehensive Strength"—the only state-controlled enterprise among the top 20.

Over the past year we held aloft the torch of thought advancing ink we wrote a new chapter in innovation positioning ourselves as a source of

mainstream communication with depth and substance. As a Party- key technologies a cradle for groundbreaking achievements and a gathering

affiliated media organization we maintained absolute loyalty and focused place of application scenarios in the integration of culture and technology.on fulfilling our new cultural mission in the new era. We gave prominence Over the past year we focused on resource integration strengthening

to ideological guidance by deepening the top story project featuring "Xi's ecosystem synergy to expand new frontiers.Building a new Mango

Moments" at the top of the homepage of Mango TV. Throughout the year ecosystem is not only a necessary passage toward achieving high-quality

we completed 150 publicity projects and 228 special features on key development but also an essential choice in fulfilling our new cultural

topics and narratives strengthening mainstream ideological discourse. mission. Mango TV's membership reached 73.31 million with membership

Remaining true to our content-driven mission we produced high-quality revenue surpassing the RMB 5 billion mark for the first time. Xiaomang

mainstream works and won 255 awards for our content across mainstream E-Commerce achieved a compound annual growth rate (CAGR) of 125%

categories achieving a "grand slam" of major honors including the Best in GMV over four years. Golden Eagle Cartoon's premium study tour brand

Works Award Flying Apsaras Award Golden Eagle Award Magnolia Award "Super Star of Mango" engaged 120 million youths. EE-Media brought

and Starlight Award. Mango's starlight to the National Stadium (Bird's Nest) Victoria Harbour

Over the past year we built a stronghold for quality content creating and Macao Tower. Happigo focused on the silver economy achieving

programs that captivated audiences and stood out in the market. We breakthroughs in strategic transformation. The Mango ecosystem continued

upheld fundamental principles while breaking new ground continually to evolve with enriched offerings. Each platform supports and complements

explored optimal models for content production and organization and one another thereby gradually forming a closed-loop ecosystem featuring

worked harder to establish a new ecosystem encompassing long medium strong platform-driven traffic full coverage of vertical platforms and

and short video content. We introduced an innovative "Track Leader" commercial platforms as the safety net.mechanism and launched 160 variety shows throughout the year maintaining Over the past year we enhanced corporate governance ensuring

our industry-leading position in effective viewership and holding five spots standardized operations and bringing together collective momentum

among the top ten variety shows. Mango TV drama productions like Romance and strength. We continued to implement the "two unwavering

in the Alley and Flourished Peony garnered acclaim. Among Douban's top commitments"—upholding the Party's leadership over state-owned

ten highest-rated Chinese-language dramas three were Mango productions. enterprises and improving the modern corporate governance system

We also established a Micro-Innovation Center and our 10 micro-dramas with Chinese characteristics. We enhanced scientific and standardized

including The Story of Suzhou were selected by the National Radio and decision-making at the board level laying a solid governance foundation

Television Administration for its "Travel with Micro-Dramas" campaign. for sustainable high-quality growth. We have been consecutively recognized

Over the past year we actively explored the integration of culture and by the China Association for Public Companies as an "Excellent Case of the

technology achieving tangible results through practical innovation Board of Directors of Listed Companies". With a focus on investor-centricity

and effective solutions. We spared no effort to respond to the imperative we formulated and implemented a "dual improvement" action plan to

of culture-technology integration. As a leading cultural enterprise in boost both quality and returns. For six consecutive years we have received

Cai Huaijun Hunan Province this is both our conscious responsibility and the only the highest rating in information disclosure assessments from the Shenzhen

way to leverage our strengths in content and technology seize strategic Stock Exchange. We also advanced sustainable development and gradually

Hunan Broadcasting Film Group Co. Ltd. opportunities to empower the cultural industry with the momentum integrated ESG principles into our corporate governance system. Our efforts

(Hunan Broadcasting System) of emerging technologies and cultivate new growth drivers for high- earned us an AA rating from the CSI Index in terms of our ESG performance.Deputy Secretary of the Party Committee quality development. The Mango LLMS became one of the first in China's With the tide rising and the wind in our sails we are poised to set

General Manager and Deputy President broadcasting industry to be officially approved by the Office of the forth. As the 14th Five-Year Plan draws to a close and the 15th begins to

Central Cyberspace Affairs Commission laying a foundation for future AI take shape Mango Excellent Media stands at a pivotal juncture—a year of

development. This year over 70 innovative applications from the "Mango opportunity transformation and advancement in pursuing the integration

Mango Excellent Media Co. Ltd. Intelligent Agent Platform" were successfully deployed. Among them of culture and technology. We will continue to leverage the synergy

the AI director "AIM" received recognition from the Publicity Department

Deputy Party Committee Secretary of "culture + technology" decode the broadcasting DNA innovatively of the CPC Central Committee; and several of our projects including the reconstruct our digital blueprint and forge ahead as a trailblazer in culture-

and Chairman Supercomputing Power Cloud Production Platform were selected as technology integration writing a new chapter of high-quality development

exemplary cases of the audiovisual system by the Ministry of Industry and for Mango in the years to come.Information Technology. With technology as the brush and culture as the

03 04Mango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

The Mango's Practice in the

Integration of Culture

and Technology

General Secretary Xi Jinping's Four Important Instructions on

the "Integration of Culture and Technology"

General Secretary Xi Jinping during an inspection of Malanshan Video Cultural Resolution of the Central Committee of the Communist Party of China (CPC) on Further

and Creative Industrial Park September 2020 Deepening Reform Comprehensively to Advance Chinese Modernization adopted at the

third plenary session of the 20th CPC Central Committee July 2024

The integration of culture and technology not only fosters new forms of cultural business and We will refine the systems for cultural industries and markets as well as economic policies concerning the

extends the cultural industry chain but also attracts a wealth of innovative talents. It is a sunrise development of the cultural sector. We will explore effective mechanisms for integrating culture with science and

industry with a promising future. technology and step up our efforts to foster new forms of cultural business.General Secretary Xi Jinping during his visit to Hunan Province The 17th group study session of the Political Bureau of the CPC Central Committee

March 2024 October 2024

We should explore effective mechanisms for the integration of culture and technology expedite the Efforts should be made to achieve cultural development and transformation through digitalization and

development of new forms of cultural business transform and upgrade traditional ones and foster more informatization by exploring effective mechanisms for integrating culture with science and technology turning

new growth drivers in this sector." "We should leverage digital technology to innovate cultural expression our strengths in cultural resources into cultural growth advantages.forms and dissemination methods enhancing the appeal influence and reach of our culture.

0506

Annual FeatureMango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

Actively Exploring a Path for Deep Integration of Culture and "The Integration of Culture and Technology"—A Shared Vision at Mango

Technology with Hunan Characteristics

If we fail to seize the immense opportunities brought by

science and technology in promoting cultural communication

we will lose our grasp on the future. We recognize that on the

one hand the broadcasting and audiovisual industry beyond

its role in news dissemination relies on cultural creativity to

stand out and lead the way. On the other hand the radio and

television industry is born from and propelled by technology

with the rise of the Internet and new media fundamentally

rooted in technological advancements. This dual nature—both

cultural and technological—is embedded in the DNA of the

industry. Therefore we should firmly anchor ourselves in the

"integration of culture and technology" as the guideline and

drive content platform and industry upgrades through new

quality productive and communicative forces. This is not only

Shen Xiaoming Secretary of the CPC Hunan Provincial Committee and Director of the Scientific and Technological Commission a great question presented by General Secretary Xi in this new

under the CPC Hunan Provincial Committee excerpted from a signed article titled "Actively Exploring a Path for Deep Integration of era but also the only path to high-quality development."

Culture and Technology with Hunan Characteristics" published on the front page of Science and Technology Daily

——Gong Zhengwen The Mango's Practice in the

Integration of Culture and Technology

Stepping up innovative efforts in forms of business Enhancing mutual empowerment to elevate

and working hard to foster and develop new quality the quality and effectiveness of civilizing the "Integrating technology and culture opens up greater

productive forces in the cultural sector people through cultural development

possibilities innovation and space for short medium

Relying on its profound cultural heritage and the vigorous waves The deep integration of culture and technology significantly and long video creation driving the emergence of more

of technology Hunan is concentrating efforts on key areas such enhances cultural creativity expression and dissemination innovative artistic forms. In this new era we should

as audio-visual content and equipment digital cultural heritage forging a reciprocal synergy between technological innovation give a satisfactory answer to the important question of

animation and gaming digital and intelligent publishing fusion of and cultural development. Hunan is committed to taking the integration of culture and technology which is not

culture and tourism and digital cultural trade. By transforming and advantage of science and technology and fully leveraging merely a simple 'mathematical addition' but a more

upgrading traditional forms of cultural business in a coordinated digital technology to promote the creative transformation and valuable 'comprehensive question."

way and fostering and expanding new forms the province aims to innovative development of fine traditional Chinese culture.cultivate new drivers for high-quality development through deep

integration of culture and technology. ——Cai Huaijun Solving a More Valuable

"Comprehensive Question"

Strengthening the guarantee of factors to vigorously Deepening reform and innovation to refine

attract and nurture high-quality systems and mechanisms conducive to the

talents and enterprises integration of culture and technology

Hunan is rolling out and refining policies and measures to The integration of culture and technology is at its core a

support culture-technology integration further optimizing process of reform and innovation that requires breaking barriers

industrial R&D and financial ecosystems and extensively unlocking potential and strengthening guarantees through

attracting enterprises talents and cutting-edge technological reform-based thinking and approaches. Hunan is advancing

forces committed to promoting the integration of culture and research on integration strategies and innovations in science

technology from across China and beyond to Malanshan. and technology systems and enhancing the coordinated and

With these efforts the province aims to position Malanshan interconnected mechanisms across publicity culture education

as a source of key technologies a cradle for groundbreaking science and technology industry and information technology

achievements and a gathering place of application scenarios in finance and other departments to pool province-wide efforts for

the integration of culture and technology. the integration of culture and technology on a broader scale.

07 08Mango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

The integration of culture and technology has become a Mango Excellent Media is the pioneering flagship new media enterprise in the Mango ecosystem

common consciousness and shared vision at Mango of the Hunan Broadcasting System in practicing the integration of culture and technology

The Hunan Broadcasting System has redoubled efforts to build a mainstream new media group that integrates culture As the only state-controlled long video new media platform in the A-share market the Company serves as an important

and technology while achieving both social and economic benefits. Firmly anchoring ourselves in the "integration of reform achievement of Hunan Broadcasting System in responding to the Central Government's strategy of boosting

culture and technology" as the guideline we have been driving content platform and industry upgrades through new integrated media development and has been awarded as one of the first national radio and television media integration

quality productive and communicative forces. units by National Radio and Television Administration. Relying on Mango's integrated media ecosystem the Company strives

to establish an ecological matrix with multi-points connected by one network by integrating key elements and resources

with the Internet video platform Mango TV at the core and the entire industrial chain control and ecological coordination as

a guiding principle. Ultimately we aim to develop ourselves as a mainstream new media group with strong guiding capacity

communication capability and competitiveness. Our main business includes Mango TV's Internet video business new media

interactive entertainment content production and content e-commerce.Actively responding to the call for culture-technology integration is not only a conscious initiative by Mango Excellent Media

as a leading cultural enterprise in Hunan Province but also an inevitable move to leverage its strengths in content and

technology to seize emerging strategic opportunities brought by new technological trends to the development of the cultural

industry and to foster new drivers for high-quality development.Overall

To build a mainstream new media group that integrates culture and technology

Strategic

while achieving both social and economic benefits

Objective

Deep integration of culture and technology Among them the "integration

Three Sub- 2024 marks a decisive and critical year in Mango's journey toward the integration of culture and technology. The

Deep integration of traditional and new media of culture and technology" is

Strategies Company has thoroughly studied and understood General Secretary Xi Jinping's important speeches and instructions

Deep integration of culture and tourism at the core. on cultural development during his visit to Hunan and focused on building a dual-engine model of "content +

technology" by firmly securing the decisive edge of "culture + technology".

09 10Mango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

Case Xiaomang E-Commerce—The Leading Trendy Shopping Hub for Young Consumers

A Powerful Platform: The "Decisive Factor" in High-Quality Development Xiaomang a content e-commerce platform is a strategic deployment by Hunan

—Building a Super Digital and Intelligent Communication Platform Broadcasting System based on closed-loop IP monetization and also serves as a

Integrating "Long Medium and Short Video Content" key link in the commercialization and monetization of the entire Mango ecosystem's

downstream operations. The platform aims to extend the Mango industry chain

and further commercialize the value of its content and brand. After four years

The future belongs to those who own powerful platforms. In 2024 Mango Excellent Media fully concentrated on of development Xiaomang has precisely positioned itself in the youth market

building a super digital and intelligent communication platform with powerful functions economies of scale data showing strong platform growth. In 2024 Xiaomang continued to race ahead in the

elements and leading technologies and establishing a platform matrix with Mango TV as its flagship featuring a content e-commerce track. The annual Gross Merchandise Volume (GMV) exceeded

multi-faceted layout and an integration of long medium and short video content while balancing technological RMB 16 billion with a four-year compound annual growth rate (CAGR) of 125%.innovation with commercial value. With these efforts Mango Excellent Media has secured a decisive edge in the high- The platform has introduced integrated innovative products such as immersive

quality development of a mainstream media group. shopping experiences super live-streaming rooms and digital shopping guides and

launched cross-platform and cross-IP collaborations such as "Mango Broadcast"

with No. 1 fashion brand traditional Chinese mecha collectibles and IP-themed

Case Mango TV—Top 1 among State-Controlled Internet Long Video Enterprises collectible cards ranking among the top in their respective segments. "IP Derivative

Youth Innovation Lab" was established by the platform to expand into cultural and

Mango TV the core brand resource and competitiveness of Hunan Broadcasting creative derivatives and offline retail sectors.System serves as the flagship of leading digital and intelligent communication

platforms. After a decade of development Mango TV has become one of the top

three in the long video industry and ranked first among state-controlled Internet

enterprises. It has been recognized multiple times as a National Cultural Export

Key Enterprise and is the first long video website in China to achieve profitability

remaining profitable for seven consecutive years. Currently Mango TV is actively

implementing its "Leap Forward Plan".In 2024 Mango TV reached 73.31 million active paid subscribers a new record. The Mango TV International App's "Double

Growth Plan" also delivered remarkable results doubling its annual downloads and overseas revenue. Mango TV continued

to solidify its leadership in variety shows with flagship programs following the formula of a mega-hit. According to Yunhe Data

Mango TV secured five of the top ten spots in the 2024 nationwide rankings for online variety shows including See You Again S4

Ride The Wind 2024 Who's The Murderer S9 Divas Hit The Road and Call Me By Fire S4. Among the Top 10 most-watched TV

variety shows Mango TV secured four positions including Singer 2024 Hello Saturday 2024 The Chinese Restaurant S8 and

Run for Time · Duel Season. Moreover Mango TV actively expanded the reserve of film and television dramas with TV drama

investments gradually entering the production cycle. In Douban's 2024 rankings of the top ten highest-rated Chinese dramas

Mango TV secured three spots with Romance in the Alley The Forerunner and The City of Sunlight. With high-quality long video

content Mango TV's membership business saw both volume and revenue growth surpassing RMB 5 billion in annual revenue

for the first time an 18% year-on-year increase.Xiaomang continues to innovate business models by integrating self-developed technology platforms original content

placement and long video platform membership conversion. The platform is now fully connected with Mango TV's user

system enabling seamless "watch-and-buy" experiences. Since launching external financing Xiaomang has gained significant

attention from capital markets. Investors widely believe that Xiaomang leverages the Mango ecosystem's advantages to create

emotionally appealing products and services seizing the new trend of emotion-driven consumption. Xiaomang has successfully

secured an A1-round capital increase in its external financing and is now preparing for the A2 round. Subsequently Xiaomang

plans to initiate its B-round financing to further integrate with the "culture + technology" strategy by leveraging rich industrial

resources in the capital market aiming to establish itself as the third major growth pillar of the Mango ecosystem and the most

commercially valuable platform of the next decade.

11 12Mango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

Case Mango TV International App—"Mango Globalization 2024" Initiative

Under the "Mango Globalization 2024" initiative the Mango TV The Mango TV International App has accumulated 271 million downloads The "Overseas Super Partner Program" has successfully completed the strategic signing of a China-Vietnam joint venture

International App has achieved "double growth" in both user and supports seamless switching between 8 interface languages and 17 pioneering innovative cultural dissemination initiatives. Additionally strategic cooperation agreements have been signed

base and revenue. With "Mango TV" (Mango TV International subtitle languages. An Arabic interface is set to launch soon expanding its with Tourism Malaysia and the Singapore Tourism Board fostering all-around collaboration in areas such as content co-

App) as the main platform Mango TV adheres to the reach to 195 countries and regions worldwide. The top five countries and creation cultural and tourism development and integration of business forms.international product philosophy i.e. "local experience global regions with the biggest number of active users are Malaysia Indonesia

reach". By upgrading platform technology leveraging self- the United States Taiwan (China) and the Philippines. In terms of user

developed China-standard ultra-HD technology and ensuring demographics the platform is particularly popular among young users

localized infrastructure deployment Mango TV has undergone globally with those aged 18–24 accounting for 58.7% of the user base. In

a comprehensive platform transformation achieving a global October 2024 the Mango TV International App underwent an intelligent

leap from traditional content export to full-scale platform upgrade with the product philosophy of "global design localized

globalization. experience". The upgrade focused on technological innovation and user

experience optimization introducing 3D spatial audio and Vivid picture

technology to significantly enhance audio-visual quality. The content

sections feature a minimalist design for instant access while the immersive

player operates smoothly and seamlessly enabling global users to

navigate the platform effortlessly and engage with content quickly.Enhanced home page for a more "direct" browsing experience for international users

Comprehensive "Localized" content on the playback page to reduce barriers for non-Chinese-speaking audiences

Upgrade of

Mango TV

"Integrated" search library to maximize content discoverability

International

App

Completed a globalized transformation and upgrade of the entire core user journey of "Home –

Playback – Search – Profile"

Introduced self-developed China-standard technologies such as "Dual Vivid" ultra-HD technology

and "LingoSail" multilingual management system internationally

13 14Mango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

Case Golden Eagle Cartoon—The Most Influential Children's Media Platform in China Case Mango Ecosystem Expansion Conference Held

Golden Eagle Cartoon as the most influential children's media platform in China has leveraged The Mango Ecosystem Expansion Conference brought together six major innovation platforms and introduced seven track leaders

resources in the Mango ecosystem to produce blockbuster variety shows and animated unveiling over 300 new content projects. Subsidiaries across the ecosystem participated in forming a new Mango ecosystem

IPs across both big and small screens and has successfully expanded into offline industrial that integrates long medium and short video content enhances audio-visual synergy and enables multi-directional resource

business forms such as theme parks study tours children's competitions and derivatives. flow. Meanwhile a platform matrix featuring "strong platform-driven traffic full coverage of vertical platforms and commercial

Golden Eagle Cartoon has developed a new multidimensional promotional model that platforms as the safety net" has also been built. At the conference the Company introduced an upgraded "Track Leader"

integrates both online and offline channels reinforces Mango Excellent Media's parent-child mechanism for content teams. By integrating innovative products such as "story-driven advertising" "IP-based dramas and variety

content ecosystem and is evolving into a comprehensive parent-child complex with a fully shows" and "downstream monetization" the Company aims to foster richer commercial scenarios of content more diverse

integrated industry chain. The platform reaches 420 million family users covering 106 million channels and more multidimensional communication.children aged 4–14 and 216 million women aged 25 and above making it a top-tier platform

that caters to both children and mothers.Golden Eagle Cartoon has established China's No. 1 parent-child variety show IP Crazy Maiji and

created a super industrial IP program with the model of "IP + theme park + collectible cards".Additionally the platform has produced a series of outstanding animated projects including Maiji

and His Friends Sunny Girl No. 23 and Little Culture Guardians. Golden Eagle Cartoon also holds

exclusive first-broadcast and sole-distribution rights for China's top three animated IPs including

Boonie Bears Pleasant Goat and Big Big Wolf GG Bond and Pipilu & Luxixi. With over 80% of

nationwide first-run broadcasts Golden Eagle Cartoon has set the highest record among similar

platforms and maintained its leading position as the premier broadcaster in China's television

animation. It has secured the top spot in CSM's nationwide provincial satellite TV and similar

channels for the same time slot across all-age viewership demonstrating absolute big-screen

dominance and a forward-looking vision. In 2024 Golden Eagle Cartoon launched "Super Star

of Mango" a premium study tour brand focused on high-end artistic educational research tours

reinforcing its positioning as a high-end study tour brand in the Mango ecosystem. Six study tour

programs have been developed with the "Direct to Mango" "Tech Study Tour" and "Culture &

Tourism Study Tour" series successfully launched.Case Happigo—Leading the Silver Economy Market

Happigo as one of the most comprehensive media retail platforms in China operates

across multiple sales channels. Positioned as a "media retail and e-commerce" platform

Happigo is committed to cross-industry cross-media and cross-regional development

and has grown over the past twelve years into a leading player in China's new-generation

home shopping industry. Through the Happigo App and its "Gou Xiao Er" WeChat service

account the platform enables users to shop anytime anywhere on their mobile terminals

in an entertaining and socialized environment.In 2024 Happigo intensified its focus on the "silver economy" by targeting the "active seniors" and reshaping its brand image centered

around the health quality of life and daily interests of the elderly. The platform now offers 1572 types of nutritious food 308 types

of health food 244 health products and 1717 clothing products tailored for older consumers catering to the growing demand for

diversified and high-quality consumption of the aging population. Additionally the platform has partnered with universities for the elderly

organized community networking activities and developed specialized travel packages all aimed at fostering deeper interactions and

connections with elderly consumers by providing fresh consumer services leading innovative consumption patterns and building new

consumer confidence. Furthermore Happigo has continued to increase efforts to develop and provide health-related SKU offerings

integrate outbound calls and private domain operations and focus on long-term member engagement with a significant increase in

the membership repurchase rate. The platform has also actively sourced and explored new suppliers and strengthened negotiations

to improve efficiency. With these efforts Happigo has continuously optimized customer experience enhanced operational quality and

empowered business growth with technology. Mango Ecosystem Expansion Conference

15 16Mango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

Mainstream media serves as the ballast of high-quality development. As a leading mainstream media enterprise Mango Excellent

Premium Content: The "Moat" for High-Quality Development Media considers strengthening and expanding mainstream ideology and public opinion its primary responsibility and business

foundation and source of value. In response to the "Brightness Action for Chinese Modernization" initiative the Company remains

— F r o m O n l i n e t o O n - S i t e A d v a n c i n g t h e P r o d u c t i o n a n d committed to actively advancing its top story and pinned content projects leveraging new technologies to amplify mainstream media

Dissemination of New-Quality Content outreach spreading fine traditional Chinese culture and commemorating the 75th anniversary of the founding of the People's Republic

of China through the innovative creation of premium content that seamlessly integrates social and economic benefits.Case Advancing the Top Story and Pinned Content Projects

Mango Excellent Media has made the promotion of General Secretary During the third session of the 14th National Committee of the Chinese People's Political

Xi Jinping's thoughts and image a fundamental mission ensuring that Consultative Conference and the third session of the 14th National People's Congress (known

the coverage of his ideas and activities remains visible on Mango TV as the "two sessions") a comprehensive all-media publicity matrix with Mango TV as the main

every day with fresh updates. The "special section for General Secretary force following the "Brightness Action for Chinese Modernization" initiative fully leveraged

Xi Jinping's important reports" on Mango TV's homepage has amassed its advantages in the integration of advanced technologies and media to focus on the

over 6.1 billion views. major agendas of the two sessions vividly exhibit the elegance of NPC deputies and CPPCC

National Committee members and better tell the stories of Chinese governance and Hunan's

contributions. As part of this effort the Press Center innovatively produced a main promotional

film for the coverage of the two sessions "Brightness Action for Chinese Modernization"

along with eight AI-powered promotional films all widely disseminated through the whole

media matrix in a high-frequency concentrated manner. These promotional films featured the

original audio excerpts from General Secretary Xi Jinping's speeches and utilized AI generation

technologies to create a more dynamic and youthful visual presentation. By incorporating

DeepSeek the film Ne Zha Unitree Robotics and other elements of new quality productive

forces the promotional films intend to highlight the splendid future and transformative power

of Chinese modernization.Brightness Action for Chinese

Modernization

Mango TV also introduced an innovative and interactive

H5 experience "The Power of Words" which featuring

interactive engagement and visualization creatively

employed five traditional Chinese calligraphy styles to

visually showcase the major tasks outlined in the Report

on the Work of the Government such as boosting

consumption and technological innovation rallying

public ambition for national progress. Simultaneously

a high-precision 3D-printed calligraphy model

was specially created and displayed at the Hunan

media hub in Beijing for the two sessions offering a

360-degree viewing experience with the support of a

rotating exhibition platform. This synchronized online

and offline promotional matrix has effectively amplified

the reach and impact of mainstream media publicity.Special Section for Important Reports

17 18Mango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

Case Cultural Documentary "Admonitions to Officials in China" Case Mawangdui's Immortal Years—Unearthing Cultural Treasures and Bringing Artifacts to Life

Admonitions to Officials in China is a cultural micro-documentary series produced by Hunan Satellite TV and Mango TV The documentary Mawangdui's Immortal Years has been highly acclaimed in a review by the Publicity Department of the CPC

under the guidance of the National Radio and Television Administration. The documentary explores traditional Chinese Central Committee which recognized its pioneering efforts in revitalizing ancient artifacts through the deep integration of "culture

maxims of official conduct throughout the ages and traces their origins and significance across seven key themes: self- + technology". Following its premiere on Hunan Satellite TV and Mango TV the documentary ranked first among all non-drama

cultivation academic diligence family governance people-centric governance integrity prudence and dedicated programs airing in the same time slot across provincial satellite TV channels as measured by CSM National Network CSM 71

governance. By delving into the exemplary codes of conduct embedded in traditional Chinese culture the documentary Cities huan.TV and ky.live. With a positive rating of 99.86% the documentary received official media recognition from China

contributes to the promotion of a clean governance culture in the new era. Mainland Media Research Co. Ltd. (CMMR) describing it as "being widely praised by netizens and attracting countless new fans".The documentary garnered over 176 million related topic views of social media with more than 600 articles published by over

300 mainstream media outlets including People's Daily Xinhua News Agency and Guangming Daily. The English version of the

documentary was released via the Mango TV International App reaching 195 countries and regions and was simultaneously

broadcast on TV networks across North America Singapore and Malaysia. From domestic to international audiences the

documentary has successfully brought ancient artifacts to life and sparked widespread discussions on traditional Han culture

among young people presenting the magnificent heritage of Chinese civilization through a global lens.Admonitions to Officials in China

In terms of production techniques Admonitions to Officials in China takes an innovative approach by deeply integrating modern

technology with traditional Chinese admonitions to officials. Combining location shooting with AI technology the documentary

delivers an immersive experience that goes beyond textual narratives. Admonitions to Officials in China S2 pioneers the

use of AI-generated content (AIGC) and the "Dual Vivid" ultra-HD technology matrix creating breathtaking visual effects that

seamlessly blend culture and technology in the digital realm. By leveraging the "Dual Vivid" cloud-based ultra-HD production and

broadcasting technology the technology team significantly enhanced image and audio quality. "The 'Dual Vivid' cloud-based

ultra-HD production and broadcasting technology greatly reduces post-production costs associated with upgrading to ultra-HD

infrastructure improves production efficiency enhances the clarity and depth of visuals and sound while creating a sense of

spatial immersion allowing the audience to truly experience a 'cross-temporal journey'."

Mawangdui's Immortal Years

Through time-space intertwining and virtuality-reality combination the documentary leads audiences onto an elevator

towards the Mawangdui Han Dynasty Tombs (the narrative subject) and the Mawangdui exhibition at the Hunan Museum

(the narrative space). As the elevator ascends the bustling world of the early Han Dynasty emerges seeming to transcend

the barriers of time and space and intertwine with modern space while guiding the audience to the grand trajectory of

Chinese civilization. With the awe of tourists and the narration of professional guides a vivid scene of history colliding

with reality and tradition conversing with modernity unfolds before the audience.With cutting-edge CG effects the documentary spectacularly recreates the breathtaking moment when the four-layered

coffin was opened. The coffin of Lady Xin Zhui a priceless artifact traditionally confined to static museum displays is

also faithfully restored with intricate and clearly visible patterns and carvings. The documentary also resurrects the grand

banquets of the Xin Zhui family and the elegant lacquerware that defined their refined lifestyle providing an immersive

experience of daily life and aesthetics in the Western Han Dynasty. Through these efforts audiences are transported back

in time witnessing firsthand the grandeur and prosperity of the Han Dynasty.

19 20Mango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

New technologies have become deeply embedded in the foundational logic of content creation and dissemination

expanding the cognition boundaries of innovation and creativity while providing support for Mango Excellent Media in

continuously forging high-quality super productions and high-impact super communication driven by the integration of

culture and technology.In 2024 the Company achieved remarkable success in content and communication with outstanding

performances across long medium and short video content. Representative programs emerged across various genres and

categories yielding both high social recognition and great market benefits.Case Singer 2024—A Triumph of Self-Developed Technology and Content Co-Creation

Singer 2024 delivered a groundbreaking experience with live international media influence with high cultural consciousness. Singer 2024 is a triumph of self-developed technology and content co-creation. By adopting a live broadcast format coupled with the

broadcasting an international lineup diverse musical styles and Amidst a complex global landscape Singer 2024 stayed true to the innovative "true live true broadcast" concept the show invited top-tier domestic and international vocalists and provided them with

a transparent competition format. The season featured 13 large- important mission that "contemporary Chinese literature and art a larger creative space delivered an unprecedented musical experience to audiences and offered music lovers worldwide a more

scale live broadcasts representing a comprehensive test in various should look beyond China" giving full play to the vital role of literary diverse and inclusive musical form. Through deep integration of culture and technology Singer 2024 adopted a dual-screen model by

capabilities—from broadcast control to audience interaction from and artistic works in conveying modern Chinese values and notions combining Hunan Satellite TV's large-screen viewing experience and Mango TV's small-screen interactive engagement transforming

signal coverage to transmission and from traditional techniques to and reflecting the common values and pursuits of all humanity. viewers into active cloud-based participants. Audiences became essential co-creators in the production process engaging in real-

cutting-edge AI applications. Beyond presenting audiences with high- The program resonated widely upon broadcast achieving record- time discussions and reactions through immersive live streaming. As a result Singer 2024 led to a 60% increase in average live-

quality music positive values and an engaging cultural exchange breaking viewership online engagement and social media buzz. stream viewing duration per user. By introducing a groundbreaking innovation centered on live TV broadcasts Singer 2024 has further

between China and the world the program also infused the radio It also garnered official recognition and recommendation from expanded its reach through cutting-edge audiovisual technologies on digital platforms amplifying the social cohesion and influence

and TV industry with new vitality. Singer 2024 set a new benchmark multiple diplomatic and international institutions including the of live broadcasting greatly elevating the artistic impact and expressive depth of the competition-based performance and setting a

in variety show communication amassing total views of 159 billion Department of Latin American and Caribbean Affairs of the Ministry new benchmark for the quality of music variety shows in China once again.across all online platforms and significantly boosting Hunan Satellite of Foreign Affairs of the People's Republic of China the Embassy of

TV's ratings and Mango TV's online peak traffic. It not only elevated the People's Republic of China in the United States of America the

the Friday night viewership across all provincial satellite TV channels Embassy of the People's Republic of China in the Republic of Estonia Cloud Director & Multi- Special Live-Streaming Bullet

with a 10% month-over-month increase in total viewership but also the United Nations Educational Scientific and Cultural Organization Screen Viewing Comment Engine

became a certified blockbuster on Weibo and TikTok after just half a (UNESCO) and the Embassy of Canada to China. Singer 2024 has This feature allowed Mango TV members to This feature ran throughout the whole season

season. On a global scale Singer 2024 drove a 10.6 million increase in established itself as a widely popular annual TV sensation winning become "virtual directors" freely switching offering users a unique and engaging real-

new users for the Mango TV International App achieving over 23.17 over audiences worldwide. between camera angles in real time. The program time experience during critical moments of

million overseas views and reaching 129 million global users. Singer adopted the "1+3" screen combination mode for Singer 2024 allowing audiences to witness

2024 exemplified Mango's successful practice of enhancing China's the first time delivering a seamless multi-screen and celebrate moments of glory of the singers

immersive live-streaming experience. together with millions of viewers and creating

a synchronized interactive experience between

the "physical" and "digital" worlds.Unique Innovative Technologies in Singer 2024

Innovative Nationwide Prediction L-ISA Sound System

This feature enabled users to rank their This marks the debut of the immersive sound

favorite singers in real time through the system in a TV music show. The use of the L-ISA

"Nationwide Prediction" section on Mango sound system ensured uniform and top-tier

TV offering an unmatched level of immersive audio experiences across all audience seats in

participation in the competition. the live venue. This technology also provided a

high-quality musical experience for television

and online viewers allowing them to fully

appreciate the voice of each singer.Singer 2024

21 22Mango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

Ride The Wind 2024—Showcasing the Beauty of Oriental Culture and the

Case Case Time Concert S4—Introducing an Interactive Product "Mango Glee Club"Style and Strength of Women

With the theme "Beautiful China Inspiring Aspirations" Ride The Wind 2024 an international female cultural exchange and music competition On Time Concert S4 five generations of Super Girl contestants reunited for a grand choral performance for the first time. Meanwhile

variety show independently produced by Mango TV has remained committed to portraying the character and brilliance of women in the new Mango TV introduced an innovative interactive product "Mango Glee Club" for music variety shows with a focus on the new concept of

era. Now in its fifth season the show continues to highlight the spirit and strength of women through their stage presence and the growth of "creating watching and singing together". Featuring "Singing with the Singer" and "Bullet Screen Singing with Others" the Mango Glee

female participants of all ages from around the world. The exceptional performances jointly presented by outstanding women from different Club was launched alongside Time Concert S4 allowing users to immerse themselves in the choral experience and attracting hundreds

regions and industries and their cultural exchanges have been widely recognized by over 50 institutions and mainstream media outlets of thousands of participants with the highest single sharing rate reaching 80%.including the National Radio and Television Administration. Notably the stage performance of Chen Lijun one of the participants was praised

for "vividly showcasing the valiant and graceful image of Chinese women". The interactions and collaborations between participants from

various countries in the program also received acclaim for "transcending language barriers allowing women from different regions and

professions to exchange cultures through cooperation and creating a dazzling synergy". People's Daily further acknowledged that female

participants of all ages from countries around the world presented diverse stage performances with different styles on Ride The Wind 2024

showcasing the spirit and strength of women while promoting global cultural exchange and mutual appreciation.Time Concert S4

The Mango Glee Club innovated a dual-performance mode featuring "Singing

Ride The Wind 2024 with Him/Her" and "Singing with Others". Supported by intelligent AI-powered

sound mixing and multi-audio synchronization technology users can be

The global impact of Ride The Wind 2024 was further validated with over 1400 reports from major global media outlets such as The seamlessly involved in a chorus transforming their viewing experience into

Associated Press CNN and The Financial Times describing the show as "a platform where cultures from around the world converge a "large-scale virtual KTV" experience. With just a tap on the screen users

and blend" and "a bridge for cultural exchange built through music". Famous French chanson singer Joyce Jonathan's participation can sing alongside the guests and enjoy the fun of interactive performances.in the program attracted widespread attention with French Prime Minister Gabriel Attal sending a video message to congratulate her Users can also select iconic singers or classic songs from an extensive Mango

which received 10 consecutive recommendations from the Chinese Embassy in France and the French Embassy in China. Joyce along IP music library fulfilling the dream of performing on stage with their idols.with fellow contestant Shang Wenjie also visited the Centre Culturel de Chine à Paris with Nicolas Pillerel Minister Counsellor of the The AI-powered intelligent audio technologies such as intelligent scoring

French Embassy in China where they engaged in discussions on Sino-French cultural exchange. In celebration of the 60th anniversary algorithms can intelligently separate the original vocals and accompaniment

of China-France diplomatic relations Joyce and Shang performed "Let Light Meet Light" a collaborative song produced by CCTV News and utilize a multidimensional scoring algorithm that evaluates intonation

and Mango TV showcasing the fusion of Chinese and French cultures with music as a medium. After earning a finalist seat on Ride The emotional change and other factors for comprehensive intelligent scoring

Wind 2024 Joyce's performance and experience on the show were featured on French television with the Chinese Embassy in France ensuring precise control over the audience's vocal quality. The integration of

issuing an official congratulation on her victory once again. the AI-powered sound mixing algorithm seamlessly blends choral vocals with

the accompaniment enhancing the quality of every choral performance. With

The platform production and research team of Mango a variety of AI audio effects users can create their own unique vocal tones

TV's Platform Technology Center in collaboration allowing program audiences to effortlessly sing along with millions.with Ride The Wind 2024 and other blockbuster

variety shows integrated the Cocos game engine

and advanced dynamic effect technology creating

an immersive "3D Breakthrough System" and the

"Manghe" bullet screen engine. These innovations

allowed users to be fully immersed in the show from

homepage exploration to video viewing fostering an

interactive experience between users and the content

and offering a visually and sensorially immersive

spectacle with special effects.

23 24Mango Excellent Media Co. Ltd. ｜ 2024 ESG & CSR Report Preface Governance Responsibility Social Responsibility Environmental Responsibility Appendix

Case Call Me By Fire 2024—Breathing New Life into Music and Culture with a Burning Passion Case Infinity and Beyond S4—A Wave of Cantonese Music An Echo of Love

Mango TV's all-encompassing music competition show Call Me By Fire 2024 Infinity and Beyond S4 is a music and cultural program produced under the special guidance of the Network Audiovisual

breathes new life into music and culture with a burning passion. Among 86 Department and the Hong Kong Macao and Taiwan Affairs Office under the National Radio and Television Administration as

performances in this season the performance "Under the Sea" was dedicated well as the Department of Publicity Culture and Sports of the Liaison Office of the Central People's Government in the Hong

to raising awareness for depression patients and other vulnerable groups Kong S.A.R. This season brings a fresh perspective by focusing on the cultural characteristics of the "9+2" urban cluster in the

and performances "Iron Armor" and "Beyond Reach" paid homage to Chinese Guangdong-Hong Kong-Macao Greater Bay Area showcasing the rich legacy of Cantonese music and its modern evolution

intangible cultural heritages lion dance and the "Guan Jiang Shou" (divine through 114 creatively curated stage performances. By bringing veteran artists and emerging musicians together on stage

general performers) folk tradition. the program blends classic hits with innovative compositions highlighting the intergenerational inheritance and innovative

development of the region's musical culture. In terms of musical exchange Infinity and Beyond S4 employed a documentary-

style approach to vividly capture the cultural and humanistic landscape of the Greater Bay Area. Hong Kong singer Joey Yung

praised the show for serving as an emotional bridge between audiences in the Chinese mainland Hong Kong and Macao

offering a compelling portrayal of the "one-hour life circle" concept of integrated development in the Greater Bay Area.Call Me By Fire 2024

Infinity and Beyond S4

By exploring diverse stage formats and musical styles Call Me By Fire 2024 through innovative adaptations enriched the From Hong Kong to the Greater Bay Area Infinity and Beyond S4 acts as a cultural bridge that expresses the shared cultural

emotional expressions of music on family love and friendship while offering new observations and thinking about the world lineage of Guangdong Hong Kong and Macao through the art of music fostering the creative transformation of traditional

and life. Throughout the season the show consistently delivered high-caliber performances and heartwarming interactions Chinese culture.between contestants sparking extensive audience attention and discussions. The program was recognized at the Weibo TV

& Internet Video Summit 2024 as one of the "Outstanding Works of the Year".Throughout its broadcast the

program generated 11.99

2494 billion views on TikTok

行情